A pointed message from CosmeChef, known as the “Monster Maker” [CosmeChef Maker Part 2]
Together with wadiz
People Making Waves
Game Changer, CosmeChef
What is a Game Changer?
It refers to people who are making waves in partnership with wadiz.
Game Changer features the heartfelt stories of makers.
Interview Highlights!
Lee Su-hyang, CEO of CosmeChef—the maker best known for her black sugar candy funding campaign—is nicknamed the “Monster Maker.” But apparently, she was in for quite a surprise when she first came to wadiz!
It turns out she wasn’t allowed to use terms like “product” or “goods,” nor could she refer to customers as “customers.” That’s because wadiz uses the terms “Rewards” and “supporters” instead.
She fully embraced this wadiz culture and has since become a dedicated maker who has achieved cumulative funding of nearly 3 billion won.
According to him, the key to success on wadiz is “Do exactly what wadiz tells you to do.”
He says that if you attend the various training sessions offered by wadiz, you’ll find all the answers you need.
They generously share everything related to practical work—from how to take photos and create videos to how to write copy.
He also shared valuable insights for makers preparing beauty funding campaigns—specifically, the key points to check when launching a campaign in the beauty category.
If you’re a maker in a specific category, they say you must carefully examine the regulatory environment and whether you have approval from the Ministry of Food and Drug Safety.
They point out bluntly that starting a business without knowing the regulations from the outset isn’t the attitude of a true maker.
If you’re curious about the differences between general customers and wadiz supporters, or how “CosmeChef”—the maker of communication—
communicates with supporters—check out the video for more details! 😎
❗️ Starting April 13, 2026, you can launch your project immediately on your desired schedule without any pre-screening or approval procedures.
After launching a project, we use AI-based post-launch monitoring to review it more precisely and quickly.
(Note: Projects for which consulting has been requested will be set to “Open” status only after PD screening and final approval.)
⬇️ You can find more details in the guide below.
🔗 [Policy-Review] Notice on the Revamp of the wadiz Review Process (Effective April 13, 2026)
🔗 If you’re ready with your idea, introduce it to the world right away — Why wadiz Introduced AI Monitoring
▶ How to Start a Wadiz Project
📌 Benefits for Makers! How to Launch a Project While Participating in a Featured Campaign
👀 Check out wadiz Academy on Instagram
🥚 Heukdanggo is also available in the store >> Go check it out now