Is there a maker who created their own bedding because of insomnia? [Digging into Makers, Part 1]
Together with wadiz
People Making Waves
Game Changer, Diggimi
What is a Game Changer?
It refers to people who are making waves in partnership with wadiz.
"Game Changer" features the heartfelt stories of makers.
Interview Highlights!
Kang Ji-jun, CEO of Diggimi, says he never intended to start a business but somehow found himself launching his third startup. He currently runs the brand “Foren” at Diggimi International.
He sells a variety of sleep tech products—such as soufflé duvets, sorbet duvets, and even a “mattress for your face”—each with a unique name.
He’s also a game-changing maker who has launched multiple funding campaigns on wadiz, achieving a cumulative funding total of 1 billion won.
Why did CEO Kang Ji-jun decide to enter the sleep tech market, of all things?
He says he used to suffer from severe insomnia. Because of it, he tried exercising, drinking alcohol, and even taking prescription medication. But all of these measures only provided short-term relief.
Then, he had to go on a business trip to Germany, and he says he slept incredibly soundly at a hotel there—deeper than he ever had in Korea.
CEO Kang Ji-jun, who is also a note-taking enthusiast, wrote down the name of that bedding brand and brought it back to Korea. He then contacted the brand.
“Germany is a powerhouse in the sleep tech market. Since products are manufactured directly by artisans with long-standing expertise in their respective fields, they can consistently produce items of the same high quality.
Digging Me is also a vegan brand, so it doesn’t use goose down. Yet it still offers the same volume and warmth as goose down.”
Well, that wraps up the summary.
How CEO Kang Ji-jun got in touch with the German brand, and how he endured the wait—
and what the difference is between wadiz supporters and e-commerce customers, check out the video to learn more! 😎
▶ How to Start a Wadiz Project
📌 Benefits for makers! How to launch a project while participating in a curated campaign
👀 Check out wadiz Academy on Instagram
🛏 Foren’s cotton-blend quilts are also available in the wadiz Store >> View Foren Quilts
🛏Learn More AboutDiggimi>> Go to the Diggimi Maker Page