[wadiz Targeted Ads] An advertising strategy to gain 100 supporters with just 100,000 won!
Get 100 supporters with just 100,000 won! A thorough guide to budget setting and efficiency analysis!
Don't forget to bring this!
We’ll share tips on setting your budget and targeting to expose your project to more supporters at a lower cost!
The Basics of META Ads! Minimize trial and error by understanding the importance of machine learning optimization and learning from success and failure cases!
Manage your ads based on performance metrics—such as when CTR is low or ROAS is low!
Ad Budget and DurationHow should I set them?
🎈To ensuremachinelearning can operate effectively during the entire project period, set and a minimum daily budget of at least 100,000 won!
- Wadiz’s targeted ads are displayed on Meta, where the reach is determined based on your budget!
- For machine learning to work effectively, Too small an exposure range = a small ad budget If set this way, the reach and exposure to users likely to engage will be limited, making it difficult to find those who will convert!
What’s the best way to set up the initial campaign?
🎈If you’re setting up an ad campaign for the first time, configure Campaign 1 so that machine learning can actively train in the early stages set Campaign 1 with a minimum daily budget of 100,000 won, a campaign duration of at least 5 days, and 3–5 ad creatives.
When performance is strong!
Increase the budget for Campaign 1 to within 20% of the current budget and maintain it until the campaign ends.
At the same time, set up Campaign 2 with the same conditions as Campaign 1 and try running it alongside the creatives and variations that performed best!
When performance is poor
If you’re dissatisfied with Campaign 1’s performance, consider pausing or reducing its budget first.
Check whether the creative elements in Campaign 1 were appropriate for your audience.
Set up new creatives in Campaign 2 to re-learn user responses.
How can I run my ads stably?
🎈First, make sure to check the 4 “don’ts” listed above!
You’ve probably heard the advice, “Don’t mess with machine learning while running your ads!”
If you interfere with the machine learning algorithm while it’s training, the training results will be reset, inevitably causing your ad performance to become unstable!
🏃♀️What is machine learning?It’s a process where ads are shown to users most likely to click and make a purchase after seeing the maker’s ad,and it’s a process that enables the system to identify increasingly valuable users over time! Making the most of machine learning by setting a sufficient budget and duration is crucial to wadiz’s targeted advertising strategy! |
Here are some success and failure cases influenced by machine learning!
·
By minimizing the impact of machine learning,
achieved successful results as a maker? 👍
🎈A whopping subscribersat a CPA in the 1,000 won range ! 🎈
High performance with a CPA 34% lower and a CVR 81% higher than the category average, plus a CTR 66% higher!
A 20-day ad run spanning the entire period of launching soon
Campaign budget of 2 million won or more
Increase the budget for Day 5 to within 20% of the current campaign budget
Otherwise, run the campaign without making any changes to targeting or ad creatives
How did the ads perform
How would the performance of those ads be? 😥
Total ad run time: 5 days
Set up 5 or more campaigns simultaneously
Low exposure range set at 100,000 won or less per campaign
Unable to secure sufficient reach within a limited scope and budget, each campaign showed inconsistent performance metrics, resulted in a CPA 77% lower and a CVR 74% lowercompared to the same category!
- On the third day, while the machine learning model was actively training, the ad campaign duration was reduced by more than half
- Cut the budget by more than 35% and revised all ads
This is a case where CPA performance fluctuated around 9,000 won, resulting in a cost per conversion that was 80% lower than the category average
Failure Case 3: Exposure to a Single Target |
With insufficient ad duration and budget, on the second day—shortly after machine learning began training—we turned off the non-targeted set that was being displayed to potential customers
The entire allocated budget was spent on retargeting, where performance is difficult to assess
In this case, the CPA—which had shown signs of gradually rising from the 5,000 won range starting on Day 3—immediately dropped to the 8,000 won range, while the CVR fell to the 15% range.
We didn’t adjust the machine learning settings—how should we manage the campaign when it’s not performing efficiently?
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When CTR Is Low
Check whether the ad appeals to the customer’s perspective and isn’t trying to convey too much information!
If you notice a daily decline in CTR, be mindful of ad fatigue. Prepare from the start of the project and use creatives tailored to the early, mid, and final stages as deadlines approach!
When the CVR is Low
Check whether your ad aligns with your brand Story!
If your CTR is trending downward day by day, keep ad fatigue in mind and prepare from the very beginningof the project—be sure to use creatives tailored to the early, mid, and final stages!
If your CTR is high but your CVR is low, it often means that while the ad successfully persuaded users, the actual Story didn’t meet their expectations or the information provided was inconsistent with what the ad promised.
Plan your ad creatives so they aren’t overly gimmicky.
When CPA Is High and ROAS Is Low
Check to see if your cost per impression is too high!
This means your ad is losing the exposure competition within Meta’s inventory. In this case, the machine learning algorithm may be paying a high cost for low exposure volume in order to show the ad to users and continue learning.
In this case, you should also check the conversion rate.
When the conversion rate is low, the key factor to check is the consistency between the ad creative and the Story, as explained earlier.
So far, we’ve explored strategies for achieving high performance by actively utilizing machine learning in targeted ads!
We hope wadiz’s targeted ads will help makers achieve successful funding campaigns!
If you’re a maker with more questions about wadiz ads, be sure to check out the content at the link below!
<WADIZ Targeted Ads Report> Series
[wadiz Targeted Ads Report #1] Which categories performed best in Q3 2023?
[Wadiz Targeted Ads Report #2] Top Ad Creatives with the Most Clicks from Supporters✨
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