How I Was Able to Start a Startup While Working My Day Job [Lutonics Maker Part 2]
Together with wadiz
People Making Waves
Game Changer: Lutonics
What is a Game Changer?
It refers to people who are making waves alongside wadiz.
"Game Changer" features the heartfelt stories of makers.
Interview Highlights!
Jeong Dae-kwon, CEO of the hair care brand Lutonics, previously worked as a brand manager at a large corporation.
He advises that if you’re dreaming of starting a business while still working full-time—provided you’re fully committed to your day job—you should try applying the Lean Startup approach.
Jeong Dae-kwon, CEO of the wadiz hair care brand Lutonics, shared in detail how he came to partner with wadiz from his very first funding campaign and what results it yielded.
He says that when he quit his job to start his own business, wadiz was the first platform he encountered.
He said he studied the wadiz platform extensively, reading wadiz Stories and making a list of things he thought, “I’d like to do this too.”
He says he’ll never forget that his first funding goal was around 15 million won.
Encouraged by the success of the funding campaign and the praise he received from those around him, he went on to launch his next project.
Lutonix is also a wadiz NEXT BRAND. He says this program provides valuable support to startups and helps guide their direction.
They’re also making investments, and they’re pleased to be recognized as a brand committed to sustainable management.
Finally, they recommend trying wadiz if you want to create and grow your own products.
They also believe it’s a great channel for those with a marketer’s instinct—people who have the insight to recognize that a good product would be a hit if launched in Korea.
If you’re curious to learn more about Lutonix’s success story, check out the video below!
▶ How to Start a wadiz Project
📌 Benefits for makers! How to launch your project while participating in a curated campaign