Companies Can Raise Funding Too! A PN Pungnyeon Representative Shares the Secrets to Reaching 900 Million [PN Pungnyeon Maker, Part 2]
Together with wadiz
People Making Waves
Game Changer: PN Pungnyeon
What is a Game Changer?
It refers to people who are making waves alongside wadiz.
“Game Changer” features the heartfelt stories of makers.
Interview Highlights!
Wadiz: Where Anyone Can Become a Maker! Even a 70-year-old traditional company is no exception.
PN Pung-do, known for creating Korea’s unique rice flavor, is also expanding its reach to new target audiences through wadiz funding.
So we met with Choi Min-ji, the sales MD in charge of wadiz funding at PN Pungnyeon, and asked her:
“wadiz might be an unfamiliar platform… Didn’t you have to go through a process of convincing your colleagues internally?”
Her answer was truly impressive.
They believe there are things only wadiz can achieve, so the entire company is fully backing the funding campaign.
That’s why sales MDs can personally select products that are a good fit for wadiz, or even plan and propose new ones.
They then work with the marketing team to discuss what points to emphasize in the wadiz Story.
After the design team beautifully brings the Story to life, the sales MD uploads it.
Oh, and of course, the sales MDs handle communication through News and events.
Maker Choi Min-ji says that to communicate effectively with supporters, it’s crucial to know the product you’re funding better than anyone else,
and she says she actually uses the products she plans to fund for a very long time and very thoroughly.
Thanks to this, she learns a great deal about the products, and through frequent communication with supporters and internal staff,
which has allowed her to grow personally and have fun along the way.
She wrapped up the interview by strongly recommending wadiz as a “blue ocean” where you can reach a higher-tier target audience.
If you’re curious to hear more about the maker’s story from the funding manager of a 70-year-old company, check out the video below! 😊
▶ How to Start a Wadiz Project
📌 Benefits for makers! How to launch a project while participating in a curated campaign