[Funding Guidebook for Practitioners #2] Understanding Our Customers’ Characteristics
Planbro, an official wadiz partner,
<FUNDING Guidebook for Practitioners>to
<Funding Guidebook for Practitioners>to help you understand your customers’ characteristics.
Be sure to take this with you!
- You need to understand customer characteristics to develop a strategy.
- Crowdfunding customers have different characteristics than typical e-commerce customers.
- You need to create a concrete customer profile and ask questions to define the characteristics of your customers.
"I don't know what to say in my Story or ad."
This kind of worry usually arises when you lack a clear understanding of who you’re talking to. In situations like this, all you need to do is ask yourself, “Who is listening to this story, and what are their characteristics?”
Is there anyone who feels at a loss when talking to a friend they’ve known for 10 years? Since you know everything about them—from their appearance to their personality—the conversation will flow smoothly. On the other hand, conversations with strangers are often awkward and tend to stall. Since you don’t know much about them, it’s hard to come up with things to say. Similarly,if you know your customers as well as you know a friend of 10 years, it’ll be much easier to come up with words that resonate with them.
How can you identify your customers’ characteristics?
Customer characteristics will vary depending on the type of product you offer. However, by answering the questions below one by one, you’ll be able to find your way to some extent.
[14 Questions to Help You Define Your Target Audience] 1) What kinds of online or offline gatherings do they usually attend? 2) What kind of content do they subscribe to? (What kind of topics are covered in that content?) 3) Where do they usually shop? 4) What are their favorite brands? (How do those brands communicate with their customers?) 5) What channels do they use to get information? 6) What are you currently struggling with physically? 7) What are they currently struggling with psychologically? 8) Is there any recurring pain they experience at least twice a week? 9) What does your daily routine look like? 10) What are your values, goals, and dreams in life? 11) What prejudices do I hold about our category? 12) What is the ideal outcome they hope for when spending money on our category? 13) How will this person’s daily life change before and after encountering our product? 14) What alternatives did that person choose before our product existed? |
Key Points to Keep in Mind When Running a Wadiz Campaign
While running a project on wadiz, “wadiz members” are our core customers. In other words, during the project period, we define our top-priority customers by narrowing the scope down one more step.
Among our target customers,
those who are active as “wadiz members”
You might be thinking, “Isn’t that target audience too narrow?”However, customers who are unfamiliar with the wadiz platform or crowdfunding in general face psychological barriers such as “signing up” and “participating in an unfamiliar crowdfunding process.”To achieve the best results withlimitedresources,it’s best to boldly set aside or prioritize these customers lower on your list.
How can you reach only wadiz members?Don’t worryabout that.Wadiz alreadyoffers a variety of advertising tools designed to help makers effectively reach wadiz supporters.I’ll coverthesetools in detail shortly. Alright, the preliminary preparations are complete. We’ve sketched out the big picture of the path we’ll take, and we’ve identified who we’ll attract along that path. In the next post, I’ll explain in detail how to plan the thumbnails and ad creatives—the “first encounter” that customers will experience with us.
Makers, check out the services you need!
- Learn how to [start] a wadiz project
- Check out the [Maker Events] currently open for registration
- Watch the [wadiz funding course] taught by funding experts
- Launch a project with a [wadiz Official Expert]
Article by Planbro, Edited by Jeong Yu-jin