[Why wadiz? #1] Why the “Aesabi” craze started on wadiz

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<WHY wadiz?> 
series.

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• Health concerns that were once primarily a worry for the 40s and 50s generation have now extended to the 20s and 30s generation.
• Aesabi effectively reflects customer benefits through “situation optimization.”
• The reason Aesabi became such a hot topic lies in the product’s accessibility.

“Wasn’t that apple cider?”

A close friend of mine brought over some “cider” the other day. “Try this,” they said, handing it to me—and sure enough, the packaging had an apple on it. “Oh, this is apple cider,” I said, downing it in one gulp—and the refreshing taste was exactly what I’d expected from apple cider. As I kept raving about how delicious it was, my friend said, “That’s not apple cider—it’s Aesabi.” 

That’s when I started taking an interest in Aesabi. Some of you might have discovered Aesabi by chance, just like me, while others—who are serious about health—may have been interested in it for a long time. It doesn’t matter when you first learned about Aesabi. If you’ve discovered it, you’re probably already raving about it by now.

The Aesabi Craze, 
Blood Sugar Control and the Wellness Trend

So-hwi, who reached 300 million won in sales with Aesabi in about 4 weeks / Source: wadiz

At the heart of the Aesabi craze lies blood sugar. Aesabi refers to fermented apple cider vinegar, which helps prevent blood sugar spikes after meals. Blood sugarspikes lead to weight gain and have negative health effects, but many modern people struggle to stick to strict diets. Amid this situation, interest in various health supplements that can prevent blood sugar spikes has grown, and Asabi—which is easy to consume—has begun to attract attention. In fact, looking at the current situation on wadiz, it has been causing what’s been dubbed a “craze” since early 2024.Every new productis garnering attention during its funding campaigns, and interest in its effectiveness is also very high. It’s no exaggeration to say that wadiz is at the center of the Asabi craze.

However, it would be a stretch to attribute the Asabi craze solely to blood sugar control. We need to consider the fact that blood sugar concerns—once a worry primarily for the 40s and 50s generation—have now extended down to the 20s and 30s. In fact, the MZ generation is extremely interested in health issues. This trend is commonly referred to as “wellness.” 

The reason the MZ generation Why the MZ Generation Is Interested in Health

The MZ generation simply can’t help but be interested in health. Why is that? Because it’s essential to doing what they want to do. They lived through the pandemic. When you’re sick, you can’t do anything—just as having money doesn’t matter if you can’t spend it. You can only truly enjoy yourself when you’re healthy. And you can only pursue the goals you’ve set for yourself when you’re healthy. This is a different mindset from that of older generations, who prioritized social goals over health.

The MZ generation prioritizes their own happiness over social goals . Having experienced the pandemic, they are pursuing health as a fundamental goal.It’s only natural, then, that they take an interest in and purchase trending health-related products like Asabi.Even if it’s not Asabi specifically, looking at statistics on “zero” products—which are linked to health—reinforces this conviction. The Korea Agro-Fisheries & Food Trade Corporation estimated the global “zero” market at approximately $17.92 billion as of 2022 and projects it will continue to grow at an average annual rate of 4% through 2027.As the trend of prioritizing health spreads everywhere, I believe Asabi will continue to attract attention.

Optimizing the situation,
How do you want to eat?

Another aspect of the Asabi craze is the concept of “contextual optimization.” Iconsider contextual optimization to be very important, and there’s a reason for that. For example , when going camping versus having a drink alone, would we buy the same product in both situations? Probably not.When going camping, we’re morelikely to buy a large-sized product, whereas when drinking alone, we’re more likely to buy a can that fits in one hand. The alcohol industry is a prime example of effective situational optimization. People simply buy what they want.Looking at the current status on wadiz (), Aesabi is also excelling at situational optimization. It’s clearly conveying the message that everyone can enjoy it however they like.In addition to the liquid form—like the sodaIfirst tried—there are also crunchy varieties and gummy versions. If you want a more thrilling (?) chewing experience, go for the crunch. If you want to eat it like a snack when you’re bored, you’d probably choose the gummies. This way, there’s an opportunity to tailor your choice to your personal consumption situation. 

Recently, high-potency Asabi products have been appearing one after another on wadiz, and this trend also reflects current consumer needs.While some people want to try Asabicasually, others may prefer high-potency versions that deliver faster, more noticeable results. In this way , Aesabi is effectively reading the minds of today’s consumers, who want products tailored to their specific situations.A variety of products are emerging based on consumers’needs, and they’re transforming like a chameleon based on various keywords. If the Aesabi products on wadiz had remained in their simplest form, they might have ended up as nothing more than a short-lived fad that flared up briefly and then faded away. However, Aesabi’s products on wadiz have carved out their own category within the dietary supplement market and are leading the trend. This is because their level of optimization for specific situations is exceptionally high. 

“Accessibility” Is Key

Finally, we need to consider the issue of accessibility. This isn’t to say that other dietary supplements lack accessibility, but Asabi emphasized the convenience of its liquid-form products—the fact that they can be consumed anytime, anywhere. A product that’s both accessible and beneficial to your health—it doesn’t get any better than that.Don’t forget that accessibility is a key factor behind the growing interest in health-related consumption.As you all know, diet videos were all the rage inthe recent past.While videos may seem commonplace now, back then it was difficult to access diet-related information without them—meaning accessibility was poor. But what about now? Just a quick search on YouTube brings up a flood of information. Once the public has experienced such easy access, would they be willing to consume products that lack accessibility? Absolutely not. Asabi, too, has expanded its presence based on its outstanding accessibility. wadiz faithfully fulfilled its role as the most accessible platform at the center of the Asabi craze. No matter how good a product is, if it’s not easily accessible, the MZ generation simply won’t be willing to invest their time or effort in it.

We’ll continue to encounter many health-related products in the future. While there will be many in the form of food products like Asabi, we’ll also see a surge in services that integrate into daily life. Looking at the reasons behind the Asabi craze , we need to understand that the public doesn’t automatically respond just because something is linked to “health”; they’ll only take action if it reflects aspects that align with current trends. 

I hope this trend series has been helpful to you, makers, as you prepare to launch your products or services on wadiz, and I’ll wrap things up here. Please refer to the series list below for examples of projects that have sparked a craze on wadiz.

Makers, check out the services you need! 

• Learn how to start a wadiz project
• Check out the [Maker Events] currently open for registration
• Watch the [wadiz funding course] taught by funding experts
• Start a project with a [wadiz Official Expert Partner]

Written by No Jun-young, Edited by Jeon Su-yeon