[Success Story #1] The Secret to Doubling Sales After the First Funding Round
This content is part of
[Success Stories from the Store]
series.
📝In 3 lines
- You can turn supporters you met through funding into die-hard fans.
- You can break free from simple price competition.
- Enjoy everything from 0% commission to fast payouts and all-in-one shipping services.
It’s a place where fierce competition rages 24 hours a day, 365 days a year—the online commerce market.
Thousands upon thousands of new products are listed every day, but the vast majority go unnoticed by customers and disappear from the market.
The situation is especially challenging for new brands that have just entered the market. It’s not easy to compete among well-established, famous brands.
Wadiz serves as a platform of opportunity for brands just starting out. With 6.5 million supporters on wadiz eager for innovative, never-before-seen products, your project has a high chance of success through funding if your brand has a unique Story to tell.
However, the problem is that success in funding isn’t the end of the story.
You need to continue sales after the funding, but there aren’t many suitable channels available. Many wadiz makers try to carry the momentum from their successful funding to other e-commerce platforms or their own online stores, but they often face difficulties when the response falls short of their expectations.
✔️ The easiest place to reconnect with the supporters who cheered you on
✔️ A place where you can achieve results faster through ongoing sales
✔️ A place where you can convey your brand’s sincerity and Story, rather than just competing on price
The answer is still wadiz—specifically, through wadiz Store, wadiz’s e-commerce platform.
In this post, we’ll explain why you should choose wadiz Store—complete with representative success stories—for makers who are considering a year-round sales channel.
"Connection: You can achieve sustained growth"
If you’re a maker who has already experienced success on wadiz, you can achieve sustained growth through wadiz Store.
This is because you can continue to receive the support and cheer of supporters you connected with during your funding campaign. wadiz supporters have higher customer loyalty compared to other platforms. Once they become fans, they often return to support that maker. By offering products that received a positive response during funding for ongoing sale in the Store, you can secure a stable distribution channel.
On the service side, features like the “Follow Maker” function keep supporters informed of a maker’s key activities.
In other words, wadiz is the optimal platform for meeting and nurturing true fans of your brand through this cycle that bridges funding and the store.
"Value: You can compete with Stories, not just price"
Wadiz Store supporters have a distinct characteristic that sets them apart from customers on other e-commerce platforms.
They focus on the value and Story behind the product.
According to internal statistics, people in their 30s—who have high purchasing power—make up the majority of wadiz’s customer base.
They tend to be willing to invest in high-quality, valuable products.
As a result, wadiz Store boasts a higher average order value compared to other platforms. In fact, the average order value per person at wadiz Store is a whopping 62,000 won.
This is several times higher than that of C, the leading online commerce platform (38,000 won), and offline platform D (6,500 won).
This also means that sellers can move beyond simple price competition.
Instead of blindly lowering prices to win customers, brands can focus more on product quality and the values they aim to convey. Wadiz supporters are customers who seek products that offer a slightly different, better lifestyle rather than just cheap items. However, to win their favor, it’s crucial to carefully craft a project story that effectively communicates the brand’s values.
“We achieved twice the sales of our funding campaign through the Wadiz Store.”
There’s a maker who successfully grew their brand by leveraging this feature of the wadiz Store: the sports brand Valop (GTS Global Co., Ltd.).
They threw down the gauntlet in the running shoe market—already saturated with global brands—through wadiz. Today, they’ve firmly established themselves as a brand that spans the entire sportswear category.
Balop first achieved success on wadiz in 2019 by raising 80 million won through running shoe funding. This was a phase to test the market’s reception of their new technology and design. To build on the positive momentum following the successful funding campaign, they opened a store on the platform and immediately achieved sales of more than double the amount raised during the funding campaign.
The maker cited the connectivity of the wadiz Store as the key to their success. By quickly launching a store after the funding, they were able to seamlessly funnel their supporters directly into the store.
Supporters who first encountered Valop through the funding campaign continued to repurchase the product as gifts from the store, where they could buy it immediately. The more than 400 reviews accumulated in this way, in turn, earned the trust of new supporters.
By subsequently incorporating supporter feedback and reviews into the project story, Balop was able to convey the product’s value and survive price competition with major brands. Building on this success, Balop is currently running approximately 60 successful projects on the wadiz Store.
“Treating the wadiz Store Like Our Own Online Store”
The daily wear brand 210 Edit is another prime example of a maker successfully operating a wadiz store. With a track record of over 80 wadiz funding campaigns, they are currently selling products from about 70 projects in their store. This is a case where the brand launched directly through wadiz funding.
210Edit effectively leverages wadiz’s circular structure, which bridges funding campaigns and the wadiz Store. The maker cited the wadiz Store’s greatest advantage as its short and seamless customer journey—allowing customers to make repeat purchases within a single platform without the hassle of visiting a separate brand website after a funding campaign.
The process involves launching new products through funding to gauge customer response, then encouraging repeat purchases by opening a store on the platform. Based on feedback received after the funding campaign, the maker can adjust promotions and inventory levels in the store.
The secret to 210 Edit’s success is also clearly evident on their maker page.
It’s operated much like a brand section on a major e-commerce platform or a brand’s own online store. In particular, by consistently updating the Maker News section, they’re retaining the approximately 15,000 followers and 50,000 cumulative supporters they’ve built up through funding campaigns. As mentioned earlier, this allows for effective branding and repeat purchase incentives without the need for a separate online store.
"Start selling anytime, with no commission"
Wadiz Store offers a variety of solutions and promotions to help makers grow their businesses more easily and quickly.
1) 0% Listing Fee
New makers joining the store for the first time are exempt from fees for three months. Even makers who have used the store before can enjoy one month of fee-free access when launching a new project. Since ongoing sales represent a new challenge distinct from funding, wadiz supports you so you can get started without worrying about fees.
2) Fast Settlements Twice a Month
The surest way to help makers grow is, of course, through prompt payouts. wadiz Store supports fast payouts twice a month. Transactions from the 1st to the 15th are processed in the first payout cycle, and those from the 16th to the end of the month are processed in the second cycle. Payments are completed within 7 business days for each cycle.
3) Store-Exclusive Promotions
We run special promotions and curated campaigns for products listed in the Store, targeting wadiz’s 6.5 million supporters. Through wadiz’s own marketing efforts—distinct from funding and pre-order projects—we effectively promote Store brands to supporters. In particular, the “Send as a Gift” feature encourages supporters to voluntarily spread the word.
> View All Store-Exclusive Promotions
4) All-in-One Fulfillment Service: W-Delivery
It’s true that ongoing sales require more time and effort from makers. Unlike funding, where orders are processed all at once according to a schedule, you have to manage everything—from inventory to shipping—one by one. Busy makers looking to expand their business more quickly can use the W-Delivery service. This is a service where wadiz directly selects and purchases your products, handling everything from sales and shipping to customer management. Simply provide your products, and you can expand your sales through the Store.
> Wadiz Delivery Service Brochure
5) Non-Funding Projects Can Be Listed
Even products that have never been funded or pre-ordered on wadiz before can take advantage of the wadiz Store’s benefits and promotions. Whether you’re a new brand just starting out or a proven maker with strong reviews and a loyal fan base, you’re eligible to join the wadiz Store. If you’re a prospective maker hesitating to join wadiz due to the pressure of a crowdfunding campaign, we recommend starting with the wadiz Store.
> Check the criteria for joining the non-funding store
Continued in [Success Through the Store] Episode 2
In this post, we discussed why you should choose wadiz Store among the many e-commerce channels available, and why we recommend wadiz Store as the next step for makers who have successfully completed a funding campaign.
We’ll be continuing this series with content on popular categories and project features on the wadiz Store, as well as how to use advertising on the platform, so be sure to check out the next installment!