[Success on the Store #2] Characteristics of Successful Projects

This content is part of
[Success Through the Store]
series

📝To sum it up in three lines

• It’s important to understand the preferences of wadiz supporters.
• Make sure to effectively leverage the results you’ve achieved through funding in the Store.
• Even makers who haven’t run a funding campaign can succeed on the Store.

Wadiz is the place where you can compete based on product quality and Story, not just price.
Previous Content [Success with Store #1] The Secret to Doubling Sales After the First Funding Round, we explained why you should launch a permanent sales project on wadiz’s “Store” platform, focusing on how it differs from other e-commerce platforms.

There are many reasons to launch a wadiz Store, but the most significant factor is the unique characteristics of Store customers—the “supporters.”

Wadiz supporters exhibit the following characteristics:

✔️ “Purchasing power”—they’re willing to invest in quality products

✔️ A focus on “value” that offers a better lifestyle

✔️ They make decisions based on the “Story” behind the brand and product

Thanks to these supporter traits, wadiz Store can avoid the price wars—where prices are lowered indiscriminately—unlike other online commerce platforms. Additionally, this offers an advantage by providing opportunities for new, emerging brands.

However, this also means it’s crucial to thoroughly understand the tendencies of Wadiz Store supporters and prepare projects that align with them. 
So, what kinds of projects on wadiz Store succeed in winning over supporters?

In this post, we’ve summarized what actual wadiz supporters are buying on the platform, along with three representative examples of successful projects.

1. 2024 wadiz Store No. 1: Ceramic Cup Noodles

The maker that achieved the No. 1 spot in sales on the wadiz Store in 2024 is none other than “Han-ttam Co., Ltd.” They sell ceramic cup noodle containers. 
While the design is identical to a standard cup noodle container, these are ceramic bowls hand-fired by a master artisan with 40 years of experience—not disposable plastic. Their stylish design and practicality made them a hot topic on social media.

🔎Strategy for Attracting Supporters: Clearly Convey Value and Story

Han-ttam Co., Ltd.’s ceramic cup noodle bowls are a prime example of effectively targeting the three supporter traits mentioned earlier. Not only do they reflect the recent trend among supporters—who seek value-driven consumption while avoiding endocrine disruptors and single-use items—but they also add a unique touch of fun by replicating the design of actual cup noodle containers.

They also incorporated this perfectly into the project’s story. They emphasized not only the product’s features and fun elements but also the fact that the project originated from a grandfather’s concern for his granddaughter, who loves cup noodles. Furthermore, through the maker’s introduction, they highlighted that these aren’t just mass-produced goods—they’re hand-fired by a ceramic artisan with 40 years of experience.

Now, by focusing on “good products” and “value” worth investing in, 
do you have a better sense of how to target wadiz Store supporters who value “Stories”?

🔎Quick Listing After Funding: You Can Build on Your Success

It’s also important to make good use of “connectivity,” another key advantage of the wadiz Store. 
Han-ttam Co., Ltd. also prepared for product production and marketing through a wadiz funding campaign for its initial launch. After successfully raising approximately 400 million won and confirming positive reception, they immediately launched their store.


By quickly launching regular sales on the store, they were able to maintain the buzz and supporter interest generated through the funding campaign. Currently, they are also effectively utilizing the benefits of fast delivery and efficient inventory management through wadiz Store’s “Wadiz Delivery” service.

2. E-book + Store = 5.0 Satisfaction Rating: Lee Sang-soo’s Diet

E-books are a traditional category leader on wadiz. Many makers release e-books through wadiz. 
The project by the maker “Lee Sang-soo’s Water Diary” is an e-book containing diet consulting advice based on his personal experience. It ranked second in overall sales on the wadiz Store in 2024.

🔎Using the wadiz Store as the Primary Sales Channel

Recently, as the number of platforms where anyone can easily become an author has increased, competition in the e-book market has become fierce. However, there are a particularly large number of successful e-book projects on wadiz. This is because wadiz supporters often visit the platform to explore new and valuable projects rather than to search for specific categories or products.

As long as you effectively convey the reason behind creating the e-book and the maker’s Story in the project description, you can elicit a quick response from supporters. In fact, compared to other channels where e-books compete against each other, your project is more likely to catch the eye of consumers (supporters) who have a specific need for that particular e-book. Lee Sang-soo, the maker of “Suseong Diary,” also made good use of this unique feature of wadiz. By consolidating his sales channels to the wadiz Store—excluding his own online store—he succeeded in achieving strong results.

🔎Leveraging Reviews and Ratings Accumulated Through Funding

By concentrating their sales channel on the wadiz Store, they were able to manage reviews and ratings efficiently. 
They incorporated over 400 reviews received from two previous funding campaigns on wadiz into the project story on their wadiz Store. This served as the most effective promotional and marketing tool.

The reviews and satisfaction scores accumulated from previous funding projects helped build trust in the Store’s products, which in turn led to purchases by new supporters. 
E-book projects also have the advantage of being free from shipping risks. Based on these various strategies, Lee Sang-soo, the maker behind “Suseong Diary,” maintains high scores of 4.9 for project satisfaction and 5.0 for maker satisfaction on the Store. Of course, the high quality and polish of the e-book itself are the most important reasons!

3. Success After Joining the Store Without a Previous Funding Campaign: Prebon International

The first two makers were examples of those who started with a wadiz funding campaign and successfully carried that momentum over to the Store. In fact, the wadiz Store is open to non-funding makers who have no history of wadiz funding or pre-orders. Freebon International, which distributes fresh agricultural and marine products—primarily sourced directly from producers—through the wadiz Store, is a prime example of a non-funding maker that joined the platform. 

🔎Steady Sales from Over 50 Projects

Given its focus on direct shipping from the source, Freebon International decided to join the wadiz Store, where fast delivery is possible, rather than running a funding campaign. 
Instead, leveraging its strengths as a professional food distributor, it is currently running more than 50 projects simultaneously. Among these, the most popular project is the Himalayan Salt Soft-Boiled Eggs. In fact, it was named the No. 1 repeat-purchase product on the wadiz Store in 2024.

The wadiz Store effectively showcases other projects by the same maker to supporters through the maker’s page. 
As seen in the case of Freeborn International, if a single project catches a supporter’s eye and succeeds, supporters who have come to trust that maker may go on to purchase additional projects. Thanks to this, Freeborn International—which is currently running more than 50 projects—is generating steady annual sales of over 100 million won through the wadiz Store.

🔎Whether you’re a new brand or an established maker, join the Store right away

Starting in September 2024, wadiz Store expanded its eligibility criteria to allow makers who have never run a funding or pre-order campaign on wadiz to join the store. 
Whether you’re a new brand just starting out or an established maker with a track record of positive reviews and a loyal fan base, you can apply to join the Store.

1. Are you a new brand maker?

Businesses that have been in operation for less than three years and own their own in-house brand are eligible to apply.
This applies to businesses where the period from the business registration date to the application date is less than three years, and which hold trademark, design, patent, or utility model rights related to their brand.

2. What if you’re an established maker?

You are eligible to apply if you have a satisfaction rating of 4.5 or higher and at least 1,000 reviews on sales channels outside of wadiz, such as your own online store. However, these criteria must be met based on one representative product; if that product meets the standards, other products can also be listed in the store.

Even if you do not meet the satisfaction rating and Supporter's review count criteria, you can still apply to open a store if you are a maker with a certain number of fans. The requirement is 10,000 or more social media followers or YouTube subscribers. Makers with 10,000 or more fans can open a wadiz Store if they have personally produced the product or hold the rights to sell it. 

Learn more about joining the Non-Funding Maker Store >

Continued in Episode 3 of [Success Through the Store]

In this post, we analyzed the characteristics of successful projects on the wadiz Store using specific examples. 
As expected, the most important factor was thoroughly understanding the preferences of wadiz supporters and preparing a project tailored to them. 
Upcoming content will cover useful tips for utilizing the wadiz Store and effective advertising strategies, so be sure to check out the next installment!

[Success Stories from the Store] Series

• [Success Stories on the Store #1] The Secret to Doubling Sales After the First Funding Campaign

Curious about joining the Store?

• [Comprehensive Guide] Essential Guide for Store Makers
• [Special Event] Promotions Exclusively for Store Makers
• [Store] Benefits for New Sellers Have Been Expanded!
• [Go Here] Apply to Join the Store