[Key Takeaways from the Targeted Advertising Seminar] A Roadmap to Successful Targeted Advertising That Connects with Customers
Don’t miss this!
- 98% of projects that achieved a GMV of 50 million won or more used targeted ads.
- In particular, consistent ad managementis crucial from the launching soon phase through the main funding phase.
- Here areadvertising strategies for each stage: launching soon and main funding.
- Check outour budget and boosting strategies tailored to funding goals in the hundreds of millions.
On February 21, wadiz and Meta co-hosted the “2025 CONNECT Seminar.” At this seminar , wadiz and Meta shared key insights on targeted advertising.To help more makersapply these strategies in real-world scenarios , we’re sharing the key strategies revealed during the seminar.
Read this article to gain targeted advertising insights you can apply to your project.
Targeted Advertising Throughout Your Funding Journey:
An Essential Strategy for Successful Projects
Over the past year, more than 98% of projects on wadiz that achieved a GMV (Gross Merchandise Value) of 50 million won or more ran targeted ads. Notably,84% of these projectsran targeted ads throughout both the launching soon and main funding phases, effectively attracting supporters.
Why do projects that achieve high GMV run targeted ads throughout the entire funding period?
Ads launching soonare a key strategy for building anticipation and increasing the number of notification sign-ups, thereby maximizing the results of the main funding campaign.
Subsequently,main funding adsdrive direct funding conversions andlead toa successful campaign.
Additionally, these projects invest 8–10% of their total GMV in advertising, and by consistently running ads, they maintain connections with supporters and maximize results.
Now, I’ll explain the optimized advertising strategies for each stage of the funding process.
Part 1. Optimization Strategies for Each Stage of Wadiz Funding
Understand the differences in approach between wadiz and e-commerce, and leverage them strategically.
wadiz is a platform with a distinct identity from e-commerce. In particular, there are significant differences in the purchase funnel.
Compared to e-commerce, the “Sign Up for Notifications” action during the “Launching Soon” stageis equivalent to adding an item to a shopping cart, and “participating in funding”is equivalent to makinga purchase.
It’s important to strategically leverage this difference.
- Launching soon: This is a stage where no actual payments are made. The strategy involves getting consumers interested in the product by having them “sign up for notifications,” thereby building anticipation and increasing the number of sign-ups.
- Main Funding: Funding, pre-orders, etc. A stage where actual spending occurs → A strategy to quickly drive actual payments by lowering payment barriers and leveraging a sense of urgency
Try to engage supporters by using the right incentives for each funding stage.
- Launching Soon: By fostering empathy for the product and brand and building anticipation,users develop an emotional connection to the project, stimulating the desire to “cheer this project” or “participate.”
- Main Funding: Maximize funding participation by utilizing powerful incentives that trigger the mindset, “If I don’t participate now, I might miss this opportunity.”
Launching Soon → Main Funding: How Successful Projects Utilized Stage-Specific Content Strategies.
The key takeaway from this case study is that applying content strategies tailored to each stage led to optimal results.
- During the “Launching Soon” phase , we incorporated the product’s core features and scenarios that resonate with consumers to build intense anticipation, and
- During the main funding phase, we offered discount benefits, a limited timeframe, and CTAs encouraging immediate purchase to drive quick conversions.
As a result, theyachievedapproximately20,000%of their target revenue.
Please remember that the most important factor for successful funding is strategically providing the information users want at each stage, along with messages that drive their purchasing decisions!
Part 2. How to Set an Advertising Budget to Raise Hundreds of Millions of Dollars of Funding
Once you know the number of subscribers needed to reach your sales target, you can set a realistic budget.
Wadiz recommends a daily budget of at least 100,000 won for targeted ad campaigns. This ensures that machine learning can secure sufficient exposure to collect meaningful data.
For example, if you run a “Launching Soon” ad for 15 days with a CPA (cost per notification sign-up) of 1,000 won, you can secure up to 1,500 notification subscribers (based on a daily budget of 100,000 won).
The average number of notification subscribers for projects that have achieved funding in the hundreds of millions of wonon wadiz is approximately 3,000. Based on this, you can calculate the required advertising budget as follows.
In other words, if you’re aiming for funding in the 100 million won range, you should set a budget based on your target number of notification subscribers—not just the minimum standard of a “100,000 won daily budget.”
Part 3. Step-by-Step Boosting Strategies to Double Sales
1. Quick Response Based on Early Results Is Key
Since targeted ads compete for exposure not only on wadiz but across the entire Meta platform, the CPM (cost per mille) fluctuates daily.
Since performance is also likely to fluctuate over time, you mustactively capitalize on the period when ad efficiency is highest early in the campaign.
For example,
- If the daily budget is increased by 500,000 won on Day 3 → approximately 330 additional notification subscribers can be secured (*Budget 500,000 / CPA 1,509 = Estimated conversions 331)
- If the same amount is increased on Day 6 → approximately 250 additional notification subscribers can be secured (*Budget 500,000 / CPA 1,937 = Estimated conversions: 258)
👉 Increasing your budget on Day 3 can attract about 80 more people → Therefore quick decision-makingis required.
2. Factors to Consider When Increasing Ad Spend and Making Improvements
👉 Once you’ve decided to increase the budget, don’t base your decision solely on CPA or ROAS metrics; instead, analyze the detailed data to choose the optimal approach for increasing the budget.
👉 As mentioned above, clearly understand your performance benchmarks and make improvements only when necessary. If the campaign is optimized and efficiency remains above average, it’s best to keep the machine learning model as is rather than resetting it. This isbecause maintaining efficiency without unnecessary changes is the most important factor.
3. Consistent Boosting from the Launching Soon Phase to the Main Funding Round
If the launching soon phase successfully drove sales, you can expect even better results during the main funding phase.
As shown in the example above,
- Pet Air Purifier Phase 1 Funding: Main Funding Ad Campaign Active → Average daily sales of 4 million won during the main funding period → Total revenue of 200 million won achieved🎉
- Pet Air Purifier Round 2 Funding: No main funding campaign → Average daily sales dropped to 1 million won📉
👉 Sales differed by a factor of 4 depending on whether ads were run during the main funding phase
In other words, continuous promotion from the time launching soon through the main funding campaign is essential to maximize sales. An advertising strategy that keeps this in mind plays a crucial role in sales growth.
For targeted advertising, it’s most important to thoroughly master the fundamentals and secure a sufficient budget aligned with your goals. By building on this foundation and utilizing various strategies, anyone can aim for a funding goal in the hundreds of millions. Don’t miss this opportunity—we hope you’ll use it to create even more successful funding campaigns! 🚀
<View Seminar Materials>
- 2024 Targeted Advertising Growth Insights & Wadiz Creative Optimization Strategy
- A Product Manager’s Guide to “Million-Won” Targeted Advertising Strategies
If you’re wondering where to start, get started with a wadiz advertising specialist.
You can implement a variety of marketing strategies, including not only targeted ads but also display ads and push notifications.