200% Funding Goal Achieved! Revealing How to Create Unique Content
Creating Unique Content
Butterum’s
Butterum’s unique story
"The secret to our success on wadiz lies in a clear message and a unique style of expression."
"I see wadiz not just as a funding platform, but as a space where we can express our brand identity."
The Beginnings and Growth of Butterum
Hello, I’m Lee Ji-soo, CEO of Butterum. Butterum started with just five members and is now building the brand with a team of 20. Although we lacked an understanding of the online market in the early days, through constant experimentation and challenges, we’ve achieved over 100% annual growth and established ourselves as a solid brand. In our first year, we recorded sales of approximately 500 million won, and we’re now on the verge of reaching 10 billion won in annual sales.
The secret to Butterum’s growthis simple.
Creating a brand that consumers truly want—and bringing that vision to life in the most fun and original way possible.
The secret to growing without advertising?
Source: Butterum Funding Project Story
Butterum’s greatest strength is its strong brand identity.
In the early days, the company achieved organic growth with almost no advertising budget. It focused on providing consumers with a unique experience.
In particular, instead of relying on traditional celebrity marketing, they built trust with consumers by having their own employees serve as models to introduce the products. Thanks to this, they achieved a success rate of over 200% on the wadiz funding platform, significantly raising their brand awareness.
Butterum’s Content Creation Secrets
It was a fun interview shoot! Check out the full video below to see the story behind this scene :)
Butterum’s content isn’t just advertising.
The key is creating content that resonates with consumers by embodying the brand’s philosophy and values—I’ll explain these points in simple terms below.
- Employees Model Instead of Celebrity Endorsers - To enhance the authenticity of the products, employees appear directly in the content.
- Striking visuals and messages – We boldly use color and design to capture consumers’ attention.
- Story-driven content – Rather than simply promoting products, we present them in a narrative format that sparks consumers’ interest.
Growth with wadiz
We viewwadiz not just as a funding platform, but as a space where we can express our brand identity.
On wadiz, we were able to fully convey the unique personality that couldn’t be showcased on existing large platforms, and through communication with consumers, we were able to build an even stronger brand.
New Challenges and Future Plans
Butterum isn’t just about selling products; we aim to create a new culture through our brand. We’re preparing for various initiatives in the future, including the development of health supplements, collaborations with fashion brands, and the opening of a brand-exclusive café.
📺 Watch the full video