[Global Funding Tips] Brand Strategies That Attract Overseas Buyers

This content is
<Global Funding Know-how> 
series small and medium-sized manufacturing brands I'm on my side

📝3 lines summarized

• We need to break away from traditional export methods such as overseas fairs.
• Without complicated preparation, start lightly in reverse direct form.
• Through a digital-based platform, manufacturing-based brands can also be directly connected to customers.

---

The days of looking for buyers are over

With President Trump's re-election, the U.S. high tariff policy has been tightened again, increasing the burden on manufacturing brands considering expanding overseas. 
In addition to tariffs, risks surrounding exports, such as supply chain instability and rising distribution costs, have become more realistic problems.

Source: Korea Beauty & Cosmetics Show (K-BEAUTY EXPO) official website

Still, many brands still rely on traditional methods such as fairs and export consultations. However, even if you prepare carefully with time and money, there are not as many cases as you think that lead to actual export contracts. According to the Korea Federation of Small and Medium Businesses, the average rate of participation in overseas fairs leading to actual export contracts is 4.8%. Even that, in most cases, it takes more than six months to sign the first contract. So now the question is changing. 

"Can't you make the buyer look for us first instead of me looking for the buyer?"

What I need right now is not a "visit" method 
It's a "showing" structure

Export is not blocked, but it's time for the way to change. 
Rather than just delivery, there is a need for a structure that conveys the technology and differentiation of the brand along with the content and can properly evaluate its value. 
A space where you can show the brand directly instead of the fair and check the reaction of actual customers instead of buyers. 
And a digital-based distribution system that solves complex distribution, payment, and delivery at once.

Wadiz Global Services offers that very structure. Without creating a new shopping mall, the brand can be introduced to overseas customers through product/service-oriented funding, and most products can be sold directly in the form of reverse direct purchase without separate certification. By connecting brand-oriented stories, multilingual translations, global advertising and CS support at once, it is a noteworthy option for brands that are contemplating "new ways of entering" at a time when changes are as early as now.

Without complicated preparation, we can start right now

When I first try to sell overseas, the first thing that comes to mind is often, "Should I create a new shopping mall?" 
If you have to set up a payment system and organize a separate delivery method, you're afraid before you even start. 
That's why many brands feel that overseas expansion doesn't seem like our story yet.

But Wadiz Global Services lightens the weight of that concern. 
It's not just a 'function that opens up overseas sales', it's a digital-based starting point that can connect the product power and story of the brand.

1. Without a shopping mall, start right away

You don't have to make something new. When you upload a project to Wadiz, the page is automatically exposed in English depending on the customer's location, and country-specific currency and reward information are also set. The brand is prepared in Korean, and Wadiz connects the rest to the digital environment.

2. A small reward test, easy to handle

You may be worried about the loss caused by the failure. Wadiz Global can open the project with just a few sample rewards. It's a structure that allows you to see and adjust market reactions before mass production, so you can start lightly by minimizing risk.

3. Operations and CS will be joined by Wadiz partners

When you try to sell abroad for the first time, operations such as logistics, customs clearance, and customer response can also be burdensome.
At this time, you can get help from Wadiz's official partner. Since partners who are in charge of practical tasks from overseas delivery, export reporting, and customer inquiry response are connected, brands that are new to operation can start without difficulty.

4. Deliver brand story, reach advertising

It is not just selling products to overseas customers, but it is a structure that conveys the value and story of the brand together.
The story is automatically generated by AI translation, and if necessary, you can modify it to the expression you want. On top of that, Wadiz's global advertising capabilities can accurately reach customers who may be interested in our brand. It's not just showing it to sell, it's a structure that's the first step toward recognizing the brand. 

If you have the product power, it's easier to prepare than you think

"Isn't customs complicated to send it overseas?" "I heard that certification varies from country to country?"  
This is one of the most worries I hear while thinking about entering the global market. However, the Wadiz Global Service is in the form of a "reverse direct purchase" and has a structure that significantly lowers barriers to entry. If overseas supporters purchase small amounts of products for personal use, most countries can ship them without complicated procedures.

↗️Global Project Progress Criteria 

Of course, basic export declaration or customs clearance is required, but Wadiz's official overseas delivery partner can efficiently take over export procedures, delivery, and reporting. Except for some exceptions, such as high-risk and sensitive items, brands that are trying to enter overseas markets for the first time can start lightly enough.

Of course, there may be some exceptions. For example, if you send a large amount of the same product, or if it is a high-risk or sensitive item, you can request a permit for each country. In that case, try Wadiz's officially partnered overseas delivery partner. Partners can check in advance whether or not they are certified by country. Alternatively, you can check it directly on the KOTRA certification information system, the customs office of each country, and the website of regulatory agencies.

Wadiz Global Services Overseas Delivery Partner 'Colosseum' Logistics Center, Source: Colosseum Official Website

Importantly, most consumer goods products can "go abroad directly" without major barriers. Even if it's a brand that's trying to deliver globally for the first time, Wadiz Global Services has a structure that can be fully entered. Even if it's not a big investment right now, there's a way for our products to reach customers around the world. Now it's time for the brand to experience that possibility first.

You can also buy products that are already on sale overseas

Even products already in circulation through overseas company malls or global marketplaces can be reintroduced as Wadiz Global projects. 
Selling abroad doesn't mean you're restricted or at a disadvantage. Rather, if you have experienced customer reactions, you can organize rewards and design stories more elaborately.

↗️Read more about the relevant guide

However, it must be a product that can be distributed under domestic law, and in the case of functional cosmetics, medical devices, and foods, related permits or reports are checked during the review process. If it's not just a resale, but a project aimed at an upgraded configuration or new target, reintroduce it as a global funding project. If it's already proven, it can be a great opportunity to convey the brand's direction and value.

Find Your Fans, Everywhere 
Well-made products work anywhere

Until now, exports have always been possible only through someone.
I'm sure there were a lot of times when we waited for buyers, went to fairs, and sometimes our products were judged only as products, not as brands.

But now you can challenge yourself differently.
There is a structure that can directly introduce well-made products and products completed with technology and fully convey their value.

Wadiz Global Services allows manufacturing-based brands to connect directly with customers. You don't have to take a big first step. With a small amount of rewards, as a single project, start your experience now, where the products we make meet with customers around the world.

In Wadiz, various brands are already embarking on their journey to meet international customers.
First, take a look at the Wadiz projects that started the challenge, and then knock on the door of the global market. 

---

➡️Go to Wadiz Global Project
Getting Started with the ➡️ Wadiz Project

Writing by Han Ji-hye | Editing by Oh Seo-young