[Funding Recipe] A successful recipe for capturing a new market with a brand-new product being unveiled for the first time๐ฅฃ
๐งช wadiz funding recipes | Week 2 of June
- A Success Recipe for Capturing a New Market with a Brand-New Product Launch๐ฅฃ
Hello, makers!
Iโm Haley, Senior Researcher at the wadiz Funding Lab๐ค
This week, weโre introducing projects that have used wadiz as a testing ground to experiment with new markets and validate their potential.
Letโs explore the path to success together through the stories of makers whoโve expanded their sales horizons by pushing beyond familiar boundaries!
๐งน Recipe for Success #1: Launch Special for a High-Value-for-Money Vacuum with Automatic Dust Emptying
- Project Name: An Automatic Dust-Emptying Vacuum with Unbeatable Value for Just 100,000 won | Experience a Whole New World of Cleaning
- Supporters: 705
- Funding Amount: 126,967,900 won
- Funding Rate: 25,393%
(As of 10:00 AM on June 10, 2025)
โSince cleaning is something you have to do often, it should be more convenient.โ
Doors has created an attractive new product that combines high-end specs with a reasonable price compared to competitors.
๐ง Ingredients for Success
- The automatic dust-emptying feature eliminates the hassle of post-cleaning maintenance
- Detailed specifications based on performance data such as suction power, battery life, and weight
- Higher specs than competitors + lower price = excellent value for money
๐ณ Research Findings
โNew features that solve inconveniencesโ and โprice advantages relative to specsโ created synergy, resulting in over 120 million won in funding.
This case also explored the potential for introducing a new product category previously unseen on wadiz.
๐ Researcherโs One-Line Summary
If you have the specs and convenience to convince supporters, you can succeed on wadiz.
๐ฅค Recipe for Success #2: The Evolved Tumbler! 36 Hours of Powerful Cooling
- Project Name: wadiz Edition | 36 Hours of Refrigerator-Level Coolness! Powerful, Airtight Ceramic Tumbler in the 20,000-won Range
- Number of Supporters: 3,848
- Funds Raised: 124,203,800 won
- Funding Rate: 24,840%
(As of 10:00 AM on June 10, 2025)
Why is the wadiz Edition product so unique among so many tumblers?
Itโs because MyNu and wadiz collaborated to launch a new product with monster specs.
๐ง Ingredients for Success
- Ceramic-coated material improves the less-than-ideal user experience of stainless steel tumblers
- A pop-up straw designed for portability and a leak-proof seal
- Enhanced appeal of the โwadiz Launch Specialโ with reasonable package options and pricing
๐ณ Research Findings
A premium ceramic coating that prevents the metallic taste typical of stainless steel,
combined with product quality that excels in heat retention, design, and airtightnessโall at a great price.
Buoyed by an overwhelming responseโwith approximately 9,800 people signing up for notificationsโthe campaign raised 120 million in funding.
๐ Researcherโs One-Line Summary
Even with a familiar product, explaining the โdifference in the detailsโ can win over supporters.
๐ Success Recipe #3: A 12-Year-Later Revamp of a Bestseller, Debuting on wadiz
- Project Name: [Aram Kids] The #1 Irreplaceable Childrenโs Encyclopedia <TALKING First Discoveries: Complete Redesign>
- Supporters: 367
- Funds Raised: 102,396,000 KRW
- Funding Rate: 20,479%
(As of 10:00 AM on June 10, 2025)
The global bestseller โFirst Discovery Collectionโ was revamped for the first time in 12 years
and was unveiled for the first time on wadiz as the <TALKING First Discovery> series.
๐ง Ingredients for Success
- Unveiling of the complete collection following the renewal, along with a limited-edition set
- List of 50 themed volumes that seamlessly bridge the gap from the National Early Childhood Education Curriculum to elementary school textbooks
- Detailed product pages designed around key points parents care about, such as Seipen integration and child-safe bindings
- Building trust through reviews from trial participants
๐ณ Research Findings
By revamping the global bestseller and incorporating new technology, the product sparked parentsโ desire to purchase it, as it captures childrenโs interest and encourages them to use it.
It raised 100 million in funding on wadiz within the rapidly growing kidsโ category.
๐ Researcherโs One-Line Summary
If feedback on new products is valuable for your product line,
use communication with your supporters to validate market potential and direction.
Even as we speak, countless new ideas are connecting with supporters on wadiz.
Get started right now!