[Global Funding Tips] If you write just one wadiz Story well, your product will go global.

With just one Story 
Captivate supporters 
How to Write a Global Story

Does the global market still seem like a distant stage for our brand?
Expanding overseas may seem daunting, but now you can get started easily just by crafting a compelling product page (Story).

On wadiz, the global launch platform, with just one funding project, 
Introduce and ship our products to any country in the world—including Korea, the U.S., Japan, Australia, and Germany—as requested by the makers. 
introduce and ship your products to any country around the world—not just Korea, but also the U.S., Japan, Australia, Germany, and more. 

➡️Learn more about wadiz Global

Of course, since your project will be introduced to supporters from various countries with different cultural backgrounds,
you’ll need to differentiate your Story slightly from the ones you’ve created for Korean supporters. 
But there’s no need to overcomplicate things.

We’ll share “one” Story method that can captivate both Korean and global supporters 
in this post.

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📝Here’s what’s included

1. Why Storytelling Matters Globally 
2. Your project’s first impression is made here 
- How to Write a Good Project Title 
- Choosing an Introduction Video/Photo 
3. Please Be Sure to Follow These Guidelines When Writing Your Story 
4. Global Stories: Consider Including These Elements 
5. The Key to Driving Purchases: Rewards Names & Descriptions

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1. Why Storytelling is important, even on a global scale

On wadiz, “Story” refers to the product detail page. 
We’ve mentioned many times before how crucial a story is to the success of a wadiz project, so you, as a maker, are likely well aware of this. 

Unlike customers on other e-commerce platforms, wadiz’s supporters—our customers—focus on a product’s value and story. 
They are exploratory consumers who are looking for high-quality, valuable products worth investing in—not just cheap, value-for-money items.

The same is true for international supporters using wadiz’s global service. Most of them are customers who understand crowdfunding. 
Therefore, they decide whether to participate in funding based on how much your story resonates with them and how authentically it comes across.

Here, the “Story” I’m referring to includes not only the detailed page but also the project title, main image, introductory videos and photos, as well as the names and descriptions of the Rewards. 
Only by carefully crafting every element can you attract the interest and participation of both Korean and international supporters. 

2. The project’s first impression is determined here

- Writing a Good Project Title

The project title is essentially a one-line summary of your project. 
There are four rules to follow when writing your project title.

(1) Make sure the title alone conveys what the Rewards are

When supporters log in to wadiz, the first screen they see is a project list displaying the featured images and titles of countless projects.
Therefore, you must write the title so that people can tell what kind of product or service it is just by looking at the title—this will encourage supporters interested in the Rewards to click on it. 
Let’s look at an example. <MONEY-calling money pen!> Just by looking at the title, you can immediately tell that this is a project offering a pen related to money.

The same applies to the other examples. Words like “butter,” “capsule cosmetics,” and “shampoo bar” immediately reveal the nature of the Rewards.
The last example, in particular, enhances the Rewards’ appeal by adding an eye-catching phrase to “shampoo bar.”
So, be sure to include the key keywords that describe the Rewards in the title, and place them at the beginning so they stand out.

(2) Avoid using expressions that are difficult to understand at a glance

Many makers have used expressions like “Nth Encore,” “Cumulative N hundred million,” and “Satisfaction Rating of N points” in their project titles. 
These expressions can be difficult for first-time wadiz supporters or international users to understand. In particular, international supporters may perceive this information as lacking objective criteria and find it hard to gauge its credibility. Instead of such expressions, it’s best to provide a description of the Rewards that anyone can understand. 

(3) Avoid Using Special Characters or Emojis 

The title should be immediately clear. Using special characters or emojis in the title reduces readability and prevents the intended meaning from being conveyed properly.
Especially for global projects, you should avoid writing the entire title in all capital letters. This is because it can make the title look like an advertisement, which may undermine brand credibility.

(4) Carefully consider translations that effectively convey the features and appeal of the Rewards 

After using AI to automatically translate your project title written in Korean, please review the translated foreign-language title once more. 
This is because a project title that is simply a literal translation of the Korean title may fail to convey the intended meaning to international supporters. It’s important to consider the countries where your Rewards will be shipped and adapt the title into concise, appealing foreign-language phrasing that can be intuitively understood within those cultural contexts.

- Selecting Introduction Videos and Photos

Introductory videos and photos are the first things supporters see when they visit a project page. 
Since they occupy a large area at the very top of the page, it’s no exaggeration to say they determine the project’s first impression. You can upload only one of these—either a video or a photo—to this section. 
There are important points to keep in mind when uploading either one.

(1) When uploading a video - Upload a landscape-oriented video 

Please upload videos in a 16:9 landscape format, taking into account the display size on the wadiz project page. 
You can also include a URL from a video streaming service such as YouTube or Vimeo. The thumbnail image that will be displayed must be set directly on the platform where the video was uploaded—that is, YouTube or Vimeo.

(2) When adding photos—do not place event details as the first image

You can include up to 10 introduction photos. When running a supporter participation event, some project creators place an image containing event details as the first photo to highlight the event.However, showing images of gifts or other event perks can confuse supporters about the project’s actual content. 
In particular, there’s a high probability that the event isn’t open to international supporters. Since this could create a negative experience for supporters, it’s important to ensure that the introduction images contain only information about your project and the Rewards.  

(3) When Adding Photos – Do Not Include Text in Images 

Additionally, you should not use images that contain text. The same applies to animated images such as GIFs. 
If text is included in an image, poor readability may actually lower the participation rate among supporters.

(4) When including photos – Choose images that clearly show the Rewards

Supporters decide within just a few seconds whether a service or product is what they want based on the photo. 
Therefore, we recommend preparing clear photos that show exactly what the Rewards are at a glance.

3. Please be sure to follow these guidelines when writing your Story

Now, I’ll share some tips to keep in mind as you begin writing your Story in earnest.
But first, there are three rules you must follow when writing a story for a wadiz project.
This is especially important for global projects—failure to follow these rules will make it difficult to properly convey your project’s details to international supporters, so please be sure to review them carefully.

Please avoid creating your Story as a single image

When writing the body of your Story, be sure to keep images and text separate. 
You’ve probably seen many stories where images and text are combined into a single image. This approach slows down page loading times, making it more likely that supporters will leave the page without reading the story to the end. 

Be sure to use the Maker Studio editor to create your Story by typing the explanatory text directly and uploading image files separately. 
Creating your story this way significantly improves readability and increases the likelihood that supporters who read the story to the end will participate in the funding campaign.

Additionally, entering text separately increases the likelihood of your story appearing in search results on wadiz as well as ranking higher in search results on external portals. 
Therefore, please be sure to use the editor to enter your descriptions as text.

Do not include text in animated images such as GIFs 

Many stories use animated images—such as GIFs, WebP, and MP4 files—with text overlaid to explain the features of Rewards. 
However, this actually reduces readability. 

Especially for global projects, text embedded in animated images is not automatically translated by AI, so supporters outside of Korea may see the original Korean text displayed as-is. This naturally reduces readability and makes it difficult for international supporters to understand the content. 

Of course, if the features of Rewards are best conveyed through motion, we do recommend using appropriate video-based images in your Stories. 
However, please avoid including text within images at all costs. If you absolutely must use a video-style image that contains text, you’ll need to create separate Korean and English versions and apply them to each Story.

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(Note!) For global projects, if the use of video-style images results in a high proportion of Korean text within a Story, there is a possibility that a revision request will be issued.

In the following cases, there is a possibility of a revision request during the post-review system’s monitoring process:

1. When important information is displayed only in animated images, such as GIFs

• If important information—such as what’s included, Rewards Details, and shipping terms—is only shown in Korean images without being translated or explained in text
• In particular, if Rewards prices are listed only as numbers without the Korean won (KRW) currency symbol, corrections are required to prevent confusion among international supporters

2. When the Story is incomprehensible due to untranslated animated images (e.g., GIFs)

• If international supporters cannot accurately understand project-related information without the untranslated images

3. When animated images (such as GIFs) containing Korean text account for more than 50% of the entire Story

• If the proportion of images with Korean text is excessive even after meeting both of the above conditions for a Story

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Text must be left-aligned 

In fact, most wadiz supporters read stories on mobile devices. 
This means readability on mobile screens is also crucial. Especially for global projects, Stories are translated into various languages. 

In such cases, stories written in left-aligned text without line breaks offer the best readability on supporters’ screens.
Please be aware that center alignment or uneven alignment—which are commonly used in Korea—can easily compromise readability when translated into other languages.

4. Global Stories: Consider Including the Following Content

Now that you’ve familiarized yourself with the three rules above, it’s time to fill in the details of your Story. 
In fact, we’ve provided plenty of content over the years to give you a basic guide on what to include in your wadiz Story.

➡️[Basic Story Guide] New to Writing Wadiz Stories?

So, in this post, we’ve compiled six useful tips for writing story content—specifically for global projects targeting both Korea and other countries— 
we’ve compiled six useful tips for crafting your Story content. 

(1) Start the introduction with a sentence

In the past, many stories used short, attention-grabbing words in the introduction to draw readers in. 
Typical examples include phrases frequently used on wadiz, such as “proven effectiveness” and “N billion in funding.” 

However, when translated into other languages, such as English, these phrases often sound awkward or exaggerated. 
Therefore, for global projects, it’s best to start the Story with a paragraph-style opening that resonates with supporters.

Let’s take a look at the wallet project story in the example above. It mentions the common concerns supporters have when purchasing a wallet, thereby eliciting empathy and interest. 
It then builds trust in the project and the maker by explaining the motivation behind creating the Rewards to address these concerns and detailing the challenges faced during the manufacturing process. 
If you’re struggling with the introduction to your Story, I recommend starting with a similar approach. 

The key here is not to focus solely on conveying benefits and effects in the Story’s introduction, but rather to 
This means you should consider the group of supporters likely to participate in your project and begin with a sentence that resonates with them.

(2) Make Active Use of YouTube Videos 

If you look at international funding platforms like Kickstarter and Indiegogo, you’ll notice that many project pages include YouTube videos. 
For international supporters, introducing Rewards through videos is a familiar and effective format. In fact, for content such as product demonstrations or user reviews, videos can help people understand the information more quickly than text or images. Therefore, if you have YouTube links related to your project or Rewards, I recommend actively incorporating them into your Story. 

(3) Be Sure to Include Credible Sources

The biggest concern for supporters considering funding for a project is whether the maker running the project is truly trustworthy and whether the Rewards are reliable products.
This is especially true for international supporters, who face longer shipping times than domestic supporters and may have even more concerns.

Therefore, we recommend showcasing as much material and content as possible that can build supporters’ trust in your project—such as patent applications, certificates, research results, photos from trade shows, and reviews from actual users. 
It’s also a good idea to include explanations of the certifying or research organizations so that international supporters can understand them.

(4) Create a Detailed FAQ Section

For global projects, it’s a good idea to carefully draft the Frequently Asked Questions section at the bottom of your Story. 
Since international supporters are purchasing products shipped from another country, they may have greater concerns than Korean supporters regarding shipping times, refunds/exchanges, and after-sales service. Providing detailed information on these topics in advance can alleviate their concerns and increase the likelihood of them participating in the funding campaign. 
At this point, mentioning the countries to which shipping is available within the Story can help capture the attention of international supporters even more.

(5) Avoid Problematic Language

To ensure the project’s success and maintain credibility, you should be cautious about using certain expressions.
These include definitive or guarantee-based expressions such as “100%” and “unconditionally”; false or misleading statements like “FDA-approved” when no actual approval has been granted; and expressions that are political, discriminatory, or potentially controversial. 
These are not permitted under wadiz’s policies, and your funding campaign may be suspended during the post-review process, so please exercise caution.

(6) Introduce the maker with Authentic Photos and Sincere Content

Wadiz requires that you include an introduction to the maker at the end of your Story. 
In funding, building trust so that supporters can wait patiently for the maker is one of the key factors for success. 
As explained earlier, this is even more important for international supporters participating from other countries.

Therefore, it’s essential to put care into the maker’s photo and introduction . For photos, please be sure to use real photos instead of emojis or caricatures. 
It doesn’t have to be a close-up of your face. Any real photos that effectively showcase the project—such as images from the production process, group photos of the team, or work-in-progress shots—are all welcome. 

Also, for your introduction, rather than writing something stiff and formal, try to write it as if you’re having a conversation with your supporters—focus on organizing the points you feel you “absolutely must share!” 
Sometimes, a single sincere sentence can be far more powerful than 100 product photos. By using your real face and a heartfelt introduction to convey “who created the Rewards” and “what kind of person you are,” you can inspire trust and encourage both domestic and international supporters to participate in your project.

5. The Key to Conversion: Rewards Names & Descriptions

If you’ve captured people’s attention with an engaging project title and Story written according to the guidelines provided, 
it’s time to tackle the final hurdle that leads supporters to checkout: how to write Rewards names and descriptions.

Keep rewards names concise and keyword-focused 

Just like the project title, the rewards name should allow supporters to understand what the rewards are at a glance. 
That’s whyit’s important to keep them short and clear, focusing on key keywords rather than using complex sentences. If you include essential information about the product type and contents—as in the example below, “Set of 10 Antibacterial Towels”—supporters will be able to understand it quickly even when it’s translated into other languages.

Indicate Units and Quantities Accurately

Since many wadiz Rewards consist of sets, there are many points that can be confusing for supporters, such as “how many items are included,” “how many ml,” or “what the set contains.” 
Therefore, it’s important to accurately and completely list all units—such as the number of items, volume, and size—in the Rewards description. 
In particular, please use internationally recognized notation so that international supporters can understand the information accurately.  

Check for Awkward Phrasing After AI Translation 

Even when using wadiz’s AI automatic translation feature, the meaning may be conveyed awkwardly, or the grammar may sound unnatural. 
Therefore, you must be sure to review the final translation once more. When listing prices, you must also verify that the Korean won is accurately denoted as “KRW.” Please keep in mind that international supporters from various countries who speak different languages are viewing your project.

➡️(Extra Tip!) Guide to Designing Rewards for Global Projects
➡️(Extra Tip!) Guide to Setting International Shipping Costs

So far, we’ve explored how to write a story that effectively showcases your project—from Korea to countries around the world—using just “one” story. 
This is your chance to connect with domestic and international supporters you may not have even known existed—and turn them into fans of your brand! Please write your Story with sincerity. 

Wadiz, the global launch platform, will take care of the rest so that your story can reach the world.
Wadiz—the stage where discovery begins. Now it’s your turn, maker.

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