[Funding Recipe] Two Trends Common to Successful Tech and Outdoor Companies
Week 5 of July 2025
Tech & Home Appliances & Sports & Outdoor
Hello, makers!
This week, we’ve been analyzing the common success formulas of three projects that achieved success in the tech·home appliances and sports·outdoor categories on wadiz
we’ve analyzed the common success factors behind three projects that each received over 100 million won in funding.
The current trending keyword in the Tech & Home Appliances and Sports & Outdoor categories is “Ingredients for Success,”
and we’ve summarized each project’s wadiz success strategy as a “detailed recipe.”
Even if you’re not a maker in these categories, there’s plenty of useful information here,
so I highly recommend checking it out.
🥄What are the common ingredients for success in projects that received over 100 million won in funding?
#SmartMinimal
They emphasized the product’s functionality—that while it’s lightweight and compact, it offers high performance and efficiency.
#PremiumMaterials
They highlighted high-performance materials like metal, carbon, and e-ink throughout the Story to showcase their technical expertise.
🍳Detailed Recipe #1: wadiz Exclusive Bundle → Limited-time benefits available on a first-come, first-served basis!
- Project Name: Helinox’s First Camping Cookware Set <JEONRIPTU & Stove One>
- Supporters: 659
- Funding Amount: 424,171,001 won
- Funding Rate: 424%
*Figures as of 2:00 PM on July 30, 2025, calculated before the project ended
🧂Ingredients for Success
- This #SmartMinimal product features a dual burner that allows you to grill and cook soups simultaneously with just one set of cookware.
- It features #premium materials—a triple-clad metal construction of STS304 + aluminum + STS304—for exceptional durability.
📝Key Recipe
- By unveiling this new product exclusively on wadiz with a special bundle, we boosted its appeal by offering exclusive pricing benefits.
- By emphasizing the “limited” quantity—only 1,111 sets available—we were able to boost supporter engagement early in the funding campaign.
➡️Create exclusive packages and limited-time benefits that will capture supporters’ attention!
🍳Detailed Recipe #2: Showcase the Unique Selling Points of Your Rewards in a Multi-Dimensional Way
- Project Name: The World’s Most Advanced Notebook | Innovation in E-Ink Tablet PCs
- Number of Supporters: 552
- Funding Amount: 2,723,031,800 KRW
- Funding Rate: 39,004%
*As of 2:00 PM on July 30, 2025; figures were tallied before the project ended
🧂Ingredients for Success
- This #SmartMinimal product lets you perform real-time translation, take meeting notes, organize information, and conduct AI searches—all with a single tablet.
- It’s an AI notebook that achieves a screen with the perfect paper-like texture through a #premium E-Ink display.
📝Key Recipe
- In the Story’s introduction, we used an impactful structure that repeatedly highlighted the Rewards’ key features through memorable phrases, intuitive images, and short, snappy segments.
- By strategically using animated images like GIFs, we presented the Rewards’ features in a dynamic way, leaving a strong impression on supporters.
➡️Think carefully about a Story structure that best highlights the unique benefits of your Rewards!
📝Extra TIP! Click here to view the Story writing guide
🍳Detailed Recipe #3: Boost Trust Through Active Communication with Supporters
- Project Name: The Ultimate Lantern! Full-Carbon One-Piece Design, 2000lm, Maximum Height 2.5m
- Number of Supporters: 1,017
- Funds Raised: 147,401,000 KRW
- Funding Rate: 29,480%
*Figures as of 2:00 PM on July 30, 2025, compiled before the project ended
🧂Ingredients for Success
- This #SmartMinimal camping light features an ultra-lightweight 70g body, 2,000lm brightness with 8 brightness levels, 3 color settings, and an integrated tripod.
- The body is made of #premium carbon fiber—the same material used in actual drones and aircraft—ensuring exceptional durability despite its lightweight design.
📝Key Recipe
- We actively engaged with supporters by sharing the latest News, such as YouTube review videos featuring real-world use by camping influencers and running events where users could sign up for notifications.
- The maker personally responded in real time to supporters’ cheers, comments, and Previewer’s reviews, thereby boosting trust in the project.
➡️The more confident you are in your product, the more you should build trust through active communication with your supporters!
📺 Watch the Funding Recipe video
🚀 Extra Tip! Get ready for fall—the season when people are more willing to spend
September marks the start of fall spending,
brands that act a little sooner than the rest always seize the market’s early momentum and drive results.
Apply the Funding Recipe we shared today along with the
and help your project reach sales in the hundreds of millions!