Which projects received support and cheers from supporters in the first half of 2025?
In the first half of 2025, countless ideas and products were introduced to the world through wadiz.
Among them, which projects stood out not just for their high funding amounts, but for the strong resonance and active participation they garnered from supporters?
This report introduces projects selected based on the following criteria.
Number of backers: 50% + Average funding amount: 30% + Number of followers: 20%
** The data was calculated based on supporters’ empathy and engagement, rather than simply ranking projects by funding amount.
Get inspiration for your own project ideas from this report, which highlights metrics of support and cheer!
① Top 5 Projects That Received the Most Support and Cheer from Supporters
Which projects resonated most deeply with supporters?
Here are the Top 5 projects for the first half of the year, selected based on engagement and support metrics.
TOP 5 Projects List
- No way. It’s “sunscreen,” but you’re supposed to apply it right after washing your face? And you don’t even need to reapply? / Medivity
- [Official Haetae Collaboration] Don’t eat it—this time it’s Butterling! | MagSafe Ring Holder Charger / MiniDuct Co., Ltd.
- The 18 billion EGF that chaebols secretly used to look younger | First-ever reveal of ultra-limited quantities; future production TBD / Derma Nature Cosmetics Co., Ltd.
- A whole new world of ear care for just 60,000 won | Now you can care for your ears while watching! / Bebird | bebird
- [Official Exclusive Launch] The globally sold-out sensation, “Nido Stress Ball,” finally arrives in Korea / Dohoon International Co., Ltd.
📝 The makers behind these projects have consistently launched campaigns on wadiz and have already built a strong bond of trust with their supporters.
The average number of followers for these five makers is a whopping 19,000!
📝 They’ve also maintained communication with their supporters by posting at least 10 News updates each.
📝 The funding amount per supporter ranges from a low of around 46,000 won to a high of 180,000 won, with an average of about 90,000 won.
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② The Rise of Publishing and Content: Focus on Books, E-books, and Classes
In the first half of this year,the rise of publishing and content-based projectswas particularly notable.
In particular, projects that convey knowledge and experience—such as books, e-books, and classes—drew strong support from supporters the more clearly defined their target audience was.
Featured Projects
- [500+ Videos] <Human Body Reference Collection>: Videos Covering Everything from Anatomy to Movement / 8Archive
- [Ends Today] Just 15 Minutes a Day! Subconscious English to Break Through Korean Language Barriers and Unlock Your Speaking Skills / Blbi Company
- [50,000 Cumulative Subscribers] Just 10 Minutes a Day! Perfect Handwriting as Neat as a Printer: The Mi-kkot Font Class / Mi-kkot
- Chupi Baby Version <Bebe Chupi> Launches in Korea! Board Books Tailored for Infants and Toddlers to Stimulate the Five Senses / Rainbow Publishing
- [Gurren Lagann: Beyond 1,000 Won] The legendary masterpiece—the first official domestic release of the original box set!! / Daewon CI
- Ends Today | Cover all your color, paper, and printing needs in one book: <Color & Paper All-in-One> / Design All-in-One
- 40 Years Dedicated to Minwha: Selected by the Director of the Minwha Museum, <Masterpieces of Korean Minwha, Vol. 2> / Yul Art
📝 In the case of books and e-books, titles that are “exactly what people need right now”—but hard to find in traditional bookstores—gained popularity.
Supporters are more willing to spend on books tailored specifically for them rather than run-of-the-mill titles.
For example, a project featuring an illustrated human anatomy reference book attracted a wide range of people, from artists to physical therapists and yoga instructors,
while *Gurren Lagann: Breaking the 1,000 Won Barrier* precisely targeted the collector’s desire among die-hard fans.
📝 Projects that fulfill the need for self-improvement—such as improving English skills or changing one’s handwriting—were also strong performers.
Classes that offer changes you can put to use right away are what drive supporters to click.
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③ The Ongoing Wellness Trend: Choices for Physical and Mental Health
The wellness trend focused on caring for both body and mindcontinued this year.
Supporters were more enthusiastic about ways to get healthy that are delicious, easy, and sustainable than about individual ingredients.
Featured Projects
- [Pasabi Debut] Root-in Pasabi Crunch! Melts away <clumps of bad fat> inside your body / Easy Health Routine | Root-in®
- [50,000 Cumulative Users] Patented Anti-Aging Diet ‘Fullsten Low-Sugar Rice Cooker’ / Wellpin
- [200 Million | 5.0 Rating] CRUNTIN, the 0g-sugar crunch ball shake, launches in matcha flavor! / CRUNTIN
- 300-Calorie-a-Day Burn Routine | The “Stairway to Heaven” at the Gym? Now You Can Do It at Home. / Orim Corporation
- [Around 190,000 won] Lose 10 kg while scrolling on your phone? The ultra-quiet “Stairs to Heaven” developed after 6 months of research / Passionate Co., Ltd.
📝 The era of having to convince people to be healthy is over. These days, “tasty and convenient” has become the standard for supporters.
Take Pasabi Crunch, for example: by transforming the hard-to-eat asabi into small, crunchy bites, it resonated with many supporters.
📝 Interest in exercise and kitchen tools has grown just as much as interest in dietary habits.
The Fullsten low-carb rice cooker is a prime example for those looking to reduce their carbohydrate intake.
Also, the “Stairway to Heaven” exercise machine allows users to do stepper workouts at home without going to the gym, making it easier to maintain a sustainable personal fitness routine.
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📌 Check out our ongoing wellness promotion (~August 7) (Click)
📌 Get a head start on Chuseok preparations! Check out the “Boost Fall Sales” campaign (Click)
④ Interest in AI is evident on wadiz as well
In the first half of 2025, as AI-related services rapidly expanded both domestically and internationally,
interest in projects utilizing AI technologywas high on wadiz as well.
Featured Projects
- [Deadline Approaching] 360 Million Encore Orders & 4.8 Satisfaction Rating—AI Flying Camera with Exploding Supporter's Reviews / Auzgen Global Commerce
- [Global 1000억] AI Packed into 25g: Wearable AI Floud Note Pin / Kencha Commerce
- [Global 10억] The World’s Most Advanced Note | Innovation in e-ink Tablet PCs / iFLYTEK Korea
- An AI companion selling at a rate of 2 per second—no more worries about learning or social skills! / PlaceMatter
- [LG Labs] Earbuds That Monitor ‘Brain Waves’ | Improves Stress, Sleep, and Concentration / One’s Co., Ltd.
📝 Moving beyond mere novelty, AI devices that have become integrated into everyday life—such as those for record-keeping, learning, and healthcare—received enthusiastic support from supporters.
In particular, devices that were lightweight, didn’t require a connection, and were easy to operate resonated most strongly with supporters.
📝 As results have become more important than technology, and effectiveness more important than specifications,
future AI projects must be positioned as “solutions that take care of the tasks we’ve been putting off because they’re too much of a hassle” to win over a large number of supporters.
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⑤ Even popularity across various categories, from tech to home living
In the first half of the year, there was no concentration on specific categories; manyprojects across various fields received support from supporters.
Projects covering a wide range of topics—from tech-based gadgets and home appliances to lifestyle-focused home living, beauty, furniture, and classes—all received a balanced level of engagement.
Top 3 Categories to Watch
- Tech & Home Appliances
- Tech products that prioritize practicality and technological prowess remain strong.
- Along with the “AI technology” mentioned earlier, projects for everyday appliances like irons, washer-dryers, and air purifiers also resonated strongly with supporters.
Due to seasonal factors, projects featuring fans and air coolers also drew interest from many supporters.
- Home Living
- Within the Home Living category, projects related to sleep stood out.
- From high-quality hotel-style bedding to premium memory foam pillows and even a belly cover that promises a restful sleep the moment you put it on!
The “Sleeponomics” market—where people spend money on sleep-related products—remained strong.
- Kids
- Although the birth rate is declining, the attention and spending directed toward a single child are actually on the rise.
In line with the “8-Pocket” trend—an era where not only parents but also grandparents and relatives open their wallets for a single child—
and the kids’ market is growing just as rapidly.
Various kids’ projects launched on wadiz also resonated strongly with the public. - In particular, products designed with practicality and safety in mind—such as car seats, strollers, baby bottles, and sippy cups for infants and toddlers—have received tremendous cheer.
Additionally, a shadow theater project designed for children accustomed to media like TV and smartphones has garnered attention as a new alternative form of play.
- Although the birth rate is declining, the attention and spending directed toward a single child are actually on the rise.
Based on data from the first half of 2025, we identified the following trends.
- The key to driving engagement and participation is an authentic message combined with practical utility.
- Growth Potential of Publishing/Content-Based Projects
- The Importance of Projects Aligned with Current Trends, Such as AI and Wellness
- There are ample opportunities to resonate with audiences across all categories
If you’re preparing your next project, use these insights to create something that specifically resonates with supporters’ daily lives.
Supporters’ empathy and cheers will surely lead to success!
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