[Funding Recipe] 13,000 pre-launch notifications: The hidden strategy behind a major "beauty" project!
First Week of August 2025
Beauty & Inner Beauty
Did you know that wadiz Beauty is a category with such high loyalty that 75% of its supporters have participated in funding campaigns three or more times? In fact,
There are also many brands—such as Zero Arencia and Dimaf—that started on wadiz and have firmly established themselves in the domestic beauty industry.
This week, we’ve compiled the secret recipes for success behind three projects in the wadiz Beauty category that each received over 100 million won in funding.
In the beauty category—where competition is as fierce as its reputation—we’ll explore how these projects managed to capture supporters’ hearts.
and we recommend applying these insights to your own maker project!
🍳Success Recipe #1: If you’re confident in your product, build early momentum with interactive events!
- Project Name: Morning Fasting Routine [🫒Olive Oil + 🍋Lemon = Ole Shot] An anti-aging shot that brightens your complexion
- Supporters: 2,560
- Amount Raised: 384,901,000 KRW
- Funding Rate: 76,980%
*Figures as of 11:00 AM on August 6, 2025, compiled before the project ended
🧂Ingredients for Success
- #TrendingOnSocialMedia This project targets #convenience for busy modern people by offering Rewards that allow them to easily consume the popular combination of olive oil and lemon juice.
- Through its Stories, the project highlights the benefits of the ingredients and offers #self-care Rewards that suggest a healthy lifestyle routine for #slowing-down-aging.
📝Key Recipe
- Through active use of News—including a tester event—during the launching soon phase, pre-launch notification sign-ups surpassed 13,000, drawing significant attention from supporters.
- Even after the main funding campaign began, the project set up more than five events—including early bird offers, cheer comments, and refunding verification—to boost participation rates early on and build momentum.
➡️Gather supporters’ interest through interactive events,
and the high initial participation rate this generated boosted trust among other supporters, leading to funding in the hundreds of millions!
🍳Detailed Recipe #2: A pre-order Insider Tip—Leverage Reviews!
- Project Name: What’s the Buzz About He Shou Wu in the Hair Loss Community? No More Gray Hair!
- Number of Supporters: 929
- Amount Raised: 128,331,800 won
- Funding Rate: 25,666%
*Figures as of 11:00 AM on August 6, 2025, compiled before the project ended
🧂Ingredients for Success
- This #InnerBeauty Rewards project caught everyone’s attention by proposing a new solution for gray hair—one that’s taken orally rather than applied topically.
- This pre-order project unveiled a product—which had already received high satisfaction ratings and numerous positive reviews on the company’s own online store—as a #wadiz-Exclusive Bundle.
📝Key Recipe
- A proven success strategy unique to pre-order projects: leveraging reviews! We incorporated actual testimonials from supporters who had already tried the Rewards into the Story in a highly visible way, boosting trust among first-time supporters.
- Since the product had already been distributed through the company’s own online store and other channels, we offered exclusive price benefits and events available only on wadiz.
➡️Build trust with supporters through real-user reviews,
while offering price discounts—that’s the key to pre-orders.
🍳Detailed Recipe #3: Target diverse supporter needs with a well-structured Rewards system!
- Project Name: Between Medicine and Cosmetics: Introducing Reju* “Concentrate”
- Number of Supporters: 1,017
- Funds Raised: 147,401,000 KRW
- Funding Rate: 29,480%
*This project successfully concluded on July 27, 2025
🧂Ingredients for Success
- This project offers #high-concentration #functional retinol skincare products—a recent trend in the beauty category—as Rewards.
- Throughout the Story, we clearly highlighted just how much of the #concentrate—a retinol ingredient popular among beauty supporters—is contained in the Rewards.
📝Key Recipe
- We designed a variety of options, ranging from a single-item option for a casual trial of Rewards to large-volume sets bundled as 6-month or 1-year supplies.
- The high-value, large-volume sets—offering significant savings—were made available as limited-quantity early-bird offers, encouraging supporters to choose Rewards options with higher average order values.
➡️We naturally increased the average order value by combining Rewards options and pricing that supporters found appealing.
📝Extra TIP! Click here to view the Rewards design guide (click)
📺 Watch the Funding Recipe video (click)
🚀 Extra Tip! Get ready for fall—the season when people are more willing to spend
September marks the start of fall spending,
brands that act a little sooner than the rest always seize the market’s early momentum and drive results.
Apply the Funding Recipe we shared today along with the
and help your project reach sales in the hundreds of millions!
If you need help running your project,
start by scheduling a free one-on-one consultation with a wadiz funding expert.
Click the button to apply, and a representative will contact you personally!