[Funding Recipe] Raising Over 300 Million Won with Just One Book: A Meticulous 00 Advertising Strategy Proved Successful
Second Week of August 2025
Books, E-books, and Classes
Did you know that on wadiz, a single well-written e-book can generate a year’s worth of revenue in just one month?
This is common knowledge among e-book authors. Given the nature of the wadiz platform, which attracts exploratory supporters who focus on makers’ stories,
there are numerous success stories of e-book and class projects that have secured over 100 million won in funding in a short period.
Did you know that recently, even the print book industry—that is, the traditional publishing sector—is taking notice of wadiz as a new distribution channel?
Unlike bookstores, which require massive marketing budgets, wadiz allows creators to generate solid sales by targeting a specific audience.
This week, we’re introducing the success formulas behind two projects in wadiz’s Books & eBooks/Classes category that achieved funding in the hundreds of millions.
In particular, we’ve included detailed information on the advertising strategies used by these successful book projects, so be sure to check them out carefully!
🍳Success Recipe #1: Achieving a High Conversion Rate Through Targeted KakaoTalk Push Ads!
- Project Name: Tadao Ando’s Official Collection—Sold Out Worldwide, Complete Korean Translation (1,000 Sets)
- Number of Supporters: 1,449
- Amount Raised: 330,447,210 won
- Funding Rate: 66,894%
*Figures as of 11:00 AM on August 13, 2025, compiled before the project ended
🧂Success Ingredients
- This reward enhances the #collectible value by offering 1,000 #limited-edition sets of the out-of-print works collection by world-renowned architect Tadao Ando.
- We diversified the Rewards options by adding optional #merchandise such as postcards and sketchbooks to the collection, thereby designing a higher #average order value for the project.
📝Key Recipe
- Since the Rewards program targets a highly engaged audience interested in art and architecture, we ran wadiz’s exclusive KakaoTalk push ads to maximize advertising effectiveness with a single message.
- We created effective ad copy by combining the “scarcity + brand value + price benefits” of the limited-edition product, achieving a high conversion rate with a ROAS of approximately 400%. (Copy example: “If you don’t act now, you’ll have a hard time finding this anywhere else in the world” – emphasizing scarcity and urgency)
➡️The more high-engagement and high-value the Rewards, the higher the conversion rate you can achieve by running push ads targeting a highly specific audience of supporters.
you can achieve high conversion rates.
🍳Detailed Recipe #2: Actively leverage campaign benefits to boost ad efficiency!
- Project Name: The #1 Bestseller in the U.S. [Stella Math & Science Fairy Tales]—Exclusive Domestic Debut!
- Supporters: 563
- Funds Raised: 108,132,400 KRW
- Achievement Rate: 21,626%
*This project was successfully concluded on August 12, 2025
🧂Ingredients for Success
- This project marks the #first-ever exclusive release in Korea of popular educational storybooks that have been proven successful in overseas markets, including the U.S.
- By designing various #giveaways featuring kids’ gifts, we secured over 2,000 notification sign-ups before the launch and created a buzz immediately after the funding campaign went live.
📝Key Recipe
- We participated in a promotional campaign offering wadiz-sponsored coupons and actively promoted these discount coupons to supporters to lower the barrier to purchase.
- Given the highly niche nature of children’s books, we ran high-engagement Kakao push ads targeting the specific demographic and incorporated the coupon benefits mentioned above into the ad creatives to encourage supporters to participate in the funding campaign.
➡️Combine coupon benefits from campaign participation with ads
to actively attract supporters who are hesitant to participate in funding.
📺 Watch the Funding Recipe video (Click)
