[Funding Recipe] Keywords That Work Even During an Economic Downturn—Can You Sell This on wadiz, Too?!
Third Week of August 2025
Home & Living & Kids
Typically, many makers on wadiz focus a significant portion of their advertising budget and resources on gathering notification subscribers during the “Launching Soon” phase.
Of course, it’s true that the number of people who sign up for notifications during the “Launching Soon” phase is a key factor in determining a project’s success.
However, it’s equally important to have a strategy that doesn’t give up on supporters who are still on the fence—not just during the “launching soon” phase, but also during the middle and late stages of the main funding campaign—and entices them to ultimately decide to back the project.
The successful projects in the Home & Living & Kids category featured in this week’s Funding Recipe successfully converted potential supporters into supporters in the final stretch of their main funding rounds through each maker’s unique strategies.
Check out the hidden strategies that took these funding projects—which raised over 100 million won—to the next level right now!
🍳Success Recipe #1: Intensive Boosting Strategy in the Late Stages of the Main Funding Campaign, Right Up Until the Deadline
- Project Name: [ALL Tritan] New Beige Collection Launch! Completely airtight with just one touch!
- Supporters: 1,859
- Funding Amount: 229,143,900 won
- Funding Rate: 45,828%
*This project successfully concluded on August 19, 2025
🧂Success Ingredients
- #PremiumMaterials – This is a living storage container project that delivers a clear message to supporters with relevant needs through a Story structure that effectively showcases the features of All Tritan and the product’s #functionality.
- We boosted #trust in the product by leveraging buzz on social media generated through influencer reviews, as well as actual #reviews from supporters accumulated through previous funding projects and our own online store.
📝Key Recipe
- Toward the end of the main funding campaign—a phase where the conversion rate of early supporters recruited through pre-launch promotions had plateaued and efficiency was declining—we ran push ads emphasizing discount benefits to highly engaged target audiences, achieving high traffic results as we were launching soon.
- The ad creatives featured photos that intuitively conveyed the variety of Rewards options and the practical usability of the product.
➡️Even in the final stages of the main funding round, setting up ads with effective creative targeting highly engaged audiences can lead to high conversion rates!
🍳Success Recipe #2: Boost Last-Minute Conversion Rates Through Proactive Communication via News
- Project Name: No Gaps, So Much Neater! Mom’s Puzzle Mat for Complete Blocking of Floor Noise
- Supporters: 690
- Funds Raised: 163,315,300 KRW
- Achievement Rate: 32,663%
*This project was successfully completed on August 8, 2025
🧂Success Ingredients
- We offered as Rewards a children’s puzzle mat designed to prevent noise transmission between floors, which can be installed by the user—a trend that has recently gained popularity.
- Although the mats were reasonably priced due to the DIY installation, the project achieved a high #average order value per person because the quantity required varied depending on the floor area to be covered.
📝Key Recipe
- Given the nature of the kids’ category, where reviews are highly valued, we collected credible reviews from actual users through a product tester event.
- We used News to provide supporters with information to aid their purchasing decisions at key milestones, and after surpassing 100 million in funding, we held an additional event to give the main funding campaign a final boost in its closing stages.
➡️Show confidence in your project through active communication with supporters and events! As trust builds, participation will follow.
🍳Success Recipe #3: Economic Downturn? Wallets Open Wider for ‘Premium’ Products
- Project Name: [Launching in Korea] One of the World’s Top 3 Ergonomic Chairs: HAWORTH’s New Technology, Jodi 2
- Supporters:229
- Amount Raised: 203,777,000 won
- Funding Rate: 20,377%
*This project was successfully completed on August 18, 2025
🧂Ingredients for Success
- This is a #premium project featuring a high-end chair officially imported by Hyundai Livart, with high Rewards prices.
- By offering this product—making its debut in Korea—at a price featuring #wadiz-exclusive benefits, the project garnered significant interest from supporters even before its launch.
📝Key Recipe
- Given the prolonged economic downturn, the project adopted a strategy to specifically target premium-oriented supporters who place a high value on quality, sustainability, and brand philosophy. (Related Press Release)
- By emphasizing both the premium nature of the Rewards—such as quality and the brand story—and the discount rate offered exclusively on wadiz within the Story, the project was able to drive purchase conversions among supporters despite the high reward prices.
➡️Raising the average transaction value through a premium strategy that emphasizes product quality and brand is another approach that reflects recent consumer trends.
📺 Watch the Funding Recipe video
