Tech & Consumer Electronics
[Funding Recipe] 734.32 million won raised? The story behind the tech and home appliance success metrics revealed!
First Week of September 2025
Tech & Home Appliances
These days, consumers don’t just look at price.
“Smart consumption”—which evaluates both performance and reliability—is becoming the norm. In the tech and home appliance sectors in particular, products must offer differentiated specifications and a clear value proposition to win over supporters.
On wadiz, products that meet these criteria are achieving strong results in a short period of time.
Today, we’ll examine the key strategies behind their rapid success through three projects that have garnered an enthusiastic response.
🍳Success Recipe #1: Alleviating Supporters’ Concerns Through Consistent Communication via News
- Project Name: The World’s Smallest and Most Powerful Desktop | Innovation in Ultra-Compact Gaming Mini PCs
- Number of Supporters: 931
- Amount Raised: 473,928,100 won
- Funding Rate: 94,785%
* Figures as of 5:00 PM on September 2, 2025, compiled before the project ended
🧂Ingredients for Success
- This #Ultra-CompactDesktop project addresses the shortcomings of traditional PCs, such as the hassle of cable management and limited portability.
- By highlighting its compact yet powerful performance throughout the Story, it met the needs not only of #deskterior enthusiasts but also of gamers, office workers, and other target audiences.
📝Key Recipe
- In the first News update, we built trust by candidly explaining the background behind the Rewards’ creation, and later demonstrated the device’s performance by sharing footage of us playing high-spec games.
- We held events to celebrate major milestones—such as reaching 100 million won within 15 minutes of launch and surpassing 400 million won one day before the campaign ended—which helped continuously expand supporter engagement.
➡️The higher the average order value and the more unfamiliar the Rewards, the more important it is to alleviate supporters’ concerns through communication via News.
🍳Success Recipe #2: Expand Your Target Audience from Existing Fans to wadiz Users
- Project Name: Global 1.4 Billion / LOFREE FLOW2 Mechanical Keyboard Officially Launched in Korea!
- Supporters: 612
- Amount Raised: 122,349,000 won
- Funding Rate: 24,469%
* As of 5:00 PM on September 2, 2025, these figures were tallied before the project ended
🧂Ingredients for Success
- These are rewards from a #global hit that has been proven on the international funding platform Kickstarter.
- This project introduces a new product from a brand already well-known among #keyboard enthusiasts to the Korean market.
📝Key Recipe
- By emphasizing the aluminum body and low-profile design to reinterpret it as a “workspace objet d’art,” the project precisely targeted the tastes of wadiz supporters who value both aesthetics and practicality.
- It sparked early FOMO by offering unprecedented Super Early Bird discounts compared to the regular price.
➡️Super Early Bird benefits that simultaneously target wadiz supporters’ preferences and their FOMO are the key to early funding success.
🍳Success Recipe #3: Building Trust Through Strong Results and Reviews
- Project Name: Last Stock | That Hair Dryer You Hesitated to Buy Because It Was Too Expensive. Exclusive Reveal
- Supporters: 1,290
- Funds Raised: 138,058,000 won
- Funding Rate: 27,611%
* This project successfully concluded on August 4, 2025
🧂Ingredients for Success
- This project has accumulated ample data and reviews through four rounds of #pre-orders.
- This hair dryer Rewards emphasize #premium quality and #value for money compared to high-end products in its class.
📝Key Recipe
- By prominently showcasing accumulated performance data—including cumulative sales of 1.7 billion won and over 2,000 requests for a second run—we made a strong first impression on supporters.
- We actively utilized real-user reviews to boost credibility and embedded instructional videos in the Story to aid understanding and drive funding conversions.
