Food
[Funding Recipe] During the holiday season, the OO strategy is a must! What’s the secret to surpassing 500 million in funding?
The third week of September 2025
Food
Before we know it, the Chuseok holiday is just around the corner. Since food is one of the categories with the highest demand during the holiday season, competition is fierce.
Many makers on wadiz are also launching various projects targeting the holiday season.
In this week’s Funding Recipe, we’ll introduce the success secrets of three projects that achieved funding in the tens of millions,
achieved funding in the hundreds of millions through strategies that effectively capitalized on seasonality for three projects.
Check out the free VOD free VODthat reveals the success strategy of the top-ranked project in the food category!🍳 Success Recipe #1: Reward Design Targeting Seasonality + Aggressive Marketing
🍳Success Recipe #1: Rewards Design Targeting Seasonality + Aggressive Marketing
- Project Name: [650 Million Encore] 100 Million Wild Ginseng Cultured Roots with 98.8% DNA Match to Wild Ginseng
- Supporters: 2,547
- Funds Raised: 512,441,010 won
- Funding Rate: 102,488%
*Figures as of 11:00 AM on September 17, 2025, compiled before the project ended
🧂Ingredients for Success
- This is a #Value-for-Money-Premium project that offers healthy foods made with traditional Korean medicine recipes using cultivated wild ginseng roots at reasonable prices.
- Targeting the Chuseok holiday season, we focused on the #HolidayGift keyword for our Story content, advertising materials, and Rewards design.
📝Key Recipe
- To address supporters’ holiday gifting needs, we named the rewards based on quantity and price, such as “Get All Your Chuseok Gifts Done in One Go,” “Gifts for Mom and Dad,” “Get All Your Office Gifts Done in One Go,” and “A Gift for My Mom.”
- The ad copy also emphasized seasonal gifting concepts through phrases like “affordable prices” and “premium gifts.”
- To secure a leading position in the gift market, we recruited 100 participants for a product trial event alone and conducted aggressive marketing even before the project officially launched.
➡️During peak seasons—such as holidays and anniversaries—when demand for gift-oriented Rewards is high,
A clear strategy is needed where the Story, ad creatives, and Rewards design all focus on these key points.
🍳Success Recipe #2: Crafting a Compelling Food Story, Finding Our Own Unique “Sauce”
- Project Name: [Cumulative Sales of 400 Million] Urgent Stock Secured | 1,574 mg Polyphenols, Cortijo Olive Oil
- Participating Supporters: 642
- Funds Raised: 95,548,000 won
- Funding Rate: 19,109%
*This project successfully concluded on September 15, 2025
🧂Ingredients for Success
- This is a #pre-order project introducing a large-size option for an olive oil product that was previously popular on wadiz.
- We incorporated data and statistics proving the brand and quality of the olive oil throughout the Story to build trust in the Rewards.
📝Key Recipe
- To craft a story that stands out from other food projects, it’s important to express the product’s strengths through “numbers.”
- We identified and emphasized keywords unique to this project—such as “a pungent flavor that makes your throat tingle”—that competitors’ products don’t mention.
➡️To be competitive in the food category,
it’s essential to capture attention with messages that only our brand can use!
🍳Success Recipe #3: Low-Involvement, High-Priced Products = Push Notifications Are Effective
- Project Name: CeltiBa Glutrac | Let’s Build a Habit Together in 14 Days
- Participating Supporters: 1,279
- Amount Raised: 124,968,300 won
- Funding Rate: 24,993%
*This project was successfully completed on September 2, 2025
🧂Ingredients for Success
- By offering #set packages that combined three types of diet foods based on consumption periods, we encouraged supporters to choose the large-size options and increased the average order value.
- Given that stories and images in actual reviews are crucial for diet foods, we provided supporters with ample review content through over 20 News items.
📝Key Recipe
- Given that diet foods are low-involvement products, we aimed for last-minute conversions during the latter half of the funding phase by running exclusive KakaoTalk push ads and hosting an additional event to celebrate surpassing 100 million won.
- Since the main rewards were relatively high-priced products in the 200,000 won range, we designed an event where backers who completed funding of 200,000 won or more were entered into a drawing to win a high-end beauty device, thereby lowering the purchase barrier.
➡️It’s important to objectively assess the characteristics of the Rewards—such as low-involvement vs. high-involvement or low-price vs. high-price—
and adopting an advertising strategy that aligns with them.
📺 Watch the video to learn the strategy behind the #1 spot in the food category
