[Funding Recipe] A project with participants from 33 countries around the world! What are the latest trends in K-funding?
First week of October 2025
Global
Through a global infrastructure covering over 200 countries worldwide, along with AI-powered translation and payment systems,
it’s already been five months since wadiz Global officially launched to help makers easily expand into overseas markets .
Many makers have asked us how many international supporters are actually participating in wadiz funding campaigns, and which projects and categories are attracting the most attention in the global market.
In this Funding Recipe, we’ve analyzed the case studies and categories of representative global projects that have recently attracted the most interest and participation from wadiz’s international supporters.
On wadiz, you can easily introduce your project to the global market simply by adding countries outside of Korea in the shipping settings.
In particular, for makers currently venturing into overseas markets, wadiz is running a large-scale program called “K-Maker Pass,” which offers various marketing benefits, including full coverage of international shipping costs up to 10 million won!
Using the success strategies we’ve shared, take the leap into the global market with wadiz’s robust support.
➡️(Deadline Approaching) Get Support for Overseas Expansion
🌍K-Funding Recipe #1: The Numbers Prove K-Beauty’s Global Popularity
Project Name: Water Droplet Ultrasound—66 million won, Genuine Frequency, Genuine Titanium, Genuine Design
- Number of Supporters: 2,542
- Amount Raised: 11억7,450,000원
- Funding Rate: 221,490%
*This project successfully concluded on September 1, 2025
✈️Target Countries: United States, New Zealand, Australia
🧂Ingredients for Success
- As we mentioned in our previous funding recipe, the popularity of K-Beauty in global markets is currently at an all-time high.
- Consequently, beauty has been the category with the most enthusiastic response since the early days of wadiz’s global service launch. In particular, beauty devices incorporating Korean technology are standing out significantly in terms of funding amounts.
📝[Press Release] wadiz Emerges as a Global Leader in Beauty Device Funding
🔎Key Recipe
- For international supporters, who must wait longer for delivery than domestic customers, it’s crucial to instill a strong sense of trust in the Rewards.
- Please provide as much material and content as possible—such as patent applications, certifications, and research results—to demonstrate the product quality of the Rewards.
- When doing so, be sure to use the Maker Studio editor to create your Story by typing descriptions directly and uploading image files.
- This significantly improves the readability of your Story and increases the likelihood that supporters who read it all the way through will participate in the funding campaign.
⭐ Wait a minute—what’s another beauty project that’s caught the attention of international supporters?
Nokyul Pack | Recipe & Co.
Single-pack stick grain mask
✈️Countries Served: Australia, Germany, India, Singapore, United States
Face Mask | Face Factory
Skinbooth* Highly Concentrated Essence Mask
✈️Markets: United States, Japan, China
🌍K-Funding Recipe #2: Notifications Supporters Surpass 33 Countries, Power of Content
Project Name: [The Tyrant’s Chef] The “Mangunrok” Hidden Inside the Bag Is Now in My Hands! Special Official Merchandise
- Number of Supporters: 1,191
- Amount Raised: 107,815,000 won
- Achievement Rate: 20,156%
*As of 1:00 PM on October 2, 2025; figures tallied before the project ended
✈️Countries of Expansion: United States, Japan, Taiwan, Mexico, the Philippines, and 15 other countries
🧂Ingredients for Success
- This project attracted notifications from supporters in 33 countrieswith rewards featuring merchandise—such as diaries, trinkets, and coasters—made from actual props used in the popular drama *The Tyrant’s Chef*, whichhas a globalfanbase.
- The global popularity of K-content—including dramas and movies—has grown even more intense, fueled by the craze surrounding the Netflix film *K-Pop Demon Hunters*. Consequently, demand for K-content merchandise in overseas markets continues to rise.
📝[Press Release] “Pay First”… K-Goods See Long Lines of Buyers Riding the Kedeheon Craze
🔎Key Recipe
- Since it’s crucial for merchandise rewards to effectively capture the content’s story and atmosphere, solid planning that targets supporters’ needs is essential.
- From the very beginning, the <THE Tyrant’s Chef> project’s merchandise planning was guided by consulting from a wadiz IP specialist project director.
- A diverse lineup of six merchandise items—including diaries, keychains, table mats, and stress balls—was prepared, and bundling options were used to increase the average order value.
🌍K-Funding Recipe #3: Art and Classes Without Shipping or Language Barriers → Increased Overseas Participation
Project Name: Analog Vibes [Exclusive Premiere] 324 Types of Drawing Brushes, Including Risograph Brushes
- Number of supporters: 419
- Amount Raised: 28,197,000 won
- Funding Rate: 5,639%
*Figures as of 1:00 PM on October 2, 2025; calculated before the project ended
✈️Target Countries: United States, Japan
🧂Ingredients for Success
- Digital merchandise, such as drawing brushes, does not require shipping and has no language barriers, so the purchase barrier for international supporters is relatively low.
- Artists and makers can leverage their existing overseas fanbase—built through their own social media channels—to offer a seamless purchasing process via the wadiz Global service.
🔎Key Recipe
- To make the most of the advantage of no language barriers, we provided overseas supporters with a thorough introduction to the Rewards using a wealth of GIFs within the Story.
- We also provided a VOD option demonstrating how to use the Rewards on devices commonly used worldwide, such as iPads, to help international supporters understand them more easily.
⭐ Wait a minute—what other IP and art projects have caught the attention of international supporters?
<Try> Merchandise | Tuna Paper
Physical merchandise for the SBS drama <Try>
✈️Countries of Expansion: United States, Japan, Hong Kong, Singapore
iPad Brushes | Langxi
150 types of iPad illustration brushes
✈️Countries of Distribution: United States
⭐ Want to turn your Rewards into “best-selling products”? 
Learn “How to Plan Products That Sell” from a PD specializing in directing hit products who has successfully launched numerous projects worth hundreds of millions on wadiz!
From concept planning that opens customers’ wallets to memorable storytelling and how to write effective product descriptions and ad copy,
You can check it out right away via our free VOD.