[Funding Recipe] What’s the one thing all October’s 100-million-won funding projects have in common?
The 4th week of October 2025
Tech
It feels like we were still wearing summer clothes just last week. But as soon as the weekend was over, I heard that the first snow had already fallen in Gangwon Province. The cold snap really came in the blink of an eye!❄️
But if you’ve prepared for this season in advance, you’ll actually welcome the cold winter winds.
As a wadiz maker, you need the savvy to prepare even faster than the seasons change.
Various rewards targeting the winter season are already making their way into supporters’ wallets.
Today, I’ll share the strategies behind projects that achieved funding in the hundreds of millions the moment they launched, thanks to their quick reflexes and solid preparation.
🍳Success Recipe #1: Leverage wadiz’s “Seasonal” Campaigns! Boost Visibility + Benefits
- Project Name: 1-Second Heat-Up, 300W Low Power Consumption—Hanil BLDC Highlight Heater
- Supporters: 3,659
- Funds Raised: 547,128,000 won
- Funding Rate: 109,425%
*This project successfully concluded on October 20, 2025.
🧂Ingredients for Success
- This project launched a highlight heater—a winter home appliance—in October and offered early-season price discounts.
- The distinct concept name, “Heats Up in 1 Second,” helped capture supporters’ attention.
📝Key Recipe
- We expanded exposure by participating in wadiz’s early-season “Winter Ready” campaign and utilizing the campaign’s exclusive “slide-type push ad” feature, while also offering campaign-exclusive coupon benefits.
- Since we offered off-season price benefits, we clearly conveyed the message “Prices will increase after the funding period ends” in the Rewards descriptions.
➡️For seasonal home appliances, you must not only prepare your project thoroughly but also launch earlier than other projects to secure a head start in the market.
🍳Success Recipe #2: IP + Product Quality = How to Captivate Exploratory Supporters
- Project Name: [Orion x Royce] Chewy and Warm <CHAM Bungeoppang Hand Warmer Power Bank>
- Supporters: 5,251
- Funding Amount: 155,982,001 won
- Funding Rate: 31,196%
*Figures tallied as of 6:00 PM on October 21, 2025, prior to the project’s conclusion
🧂Ingredients for Success
- This is a collaboration project conceived using the Orion “Cham Bungeoppang” IP, which is familiar to supporters.
- It’s a 2-in-1 functional product that serves as both a hand warmer and a power bank.
📝Key Recipe
- Given the nature of the wadiz platform, which attracts discovery-driven consumers, projects that incorporate IP such as characters into everyday products tend to garner significant interest.
- Unlike previous power bank merchandise that successfully secured hundreds of millions of won in funding, this project garnered attention for adding a new function: a hand warmer.
➡️Even if it’s not a famous IP, adding unique designs or creative ideas to everyday products
to resonate with supporters is an essential strategy on wadiz.
🍳Success Recipe #3: The wadiz Success Formula—An Authentic Maker Story
- Project Name: [No. 1 Humidifier on wadiz] Baby Humidifier with Safety Patent by a Dad Who’s an Expert from L Electronics
- Supporters: 402
- Funding Amount: 78,022,000 won
- Funding Rate: 15,604%
*Figures as of 6:00 PM on October 21, 2025, compiled before the project ended
🧂Ingredients for Success
- This is a pre-order project that returned with improved features based on a humidifier reward that previously raised over 100 million won in funding on wadiz.
- Through an introductory story featuring clear keywords and GIF images, we clearly emphasized “safety”—the Rewards’ greatest strength.
🔎Wondering how to write a great Story introduction?
📝Key Recipe
- They utilized keywords such as “Former L Electronics Employee” and “A Baby Humidifier Made by a Dad” to make the strength of safety resonate even more deeply.
- In the maker’s introduction, the story was enriched with a real photo of the maker, the inspiration behind creating the Rewards, and the fact that a portion of the funding was donated to an orphanage, effectively conveying the project’s authenticity.
➡️The most fundamental way to move wadiz supporters’ hearts is through the authenticity of your project.
Don’t let familiarity blind you to the true nature of funding.
From the end of the year to the New Year! Are you targeting December?
From Christmas and year-end parties to New Year’s preparations, December is the season when demand for gifts peaks more than ever!
We’re currently recruiting projects for our Advent Calendar campaign that offer gifts perfectly tailored to wadiz supporters, in line with year-end consumer demand.
Get a head start on preparing for year-end and New Year sales.