Fashion
[Funding Recipe] What’s the secret behind generating hundreds of millions in sales every time it’s released?
First Week of November 2025
Fashion & Accessories
🍳Recipe for Success: Adding Storytelling to Products Improved Based on Supporter Feedback
- Project Name: Cumulative 1 Billion | No Need to Carry a Separate Pouch Anymore [Bag + Laptop Pouch]
- Supporters: 690
- Amount Raised: 126,624,000 won
- Funding Rate: 25,324%
*This project was successfully concluded on October 31, 2025
🧂Ingredients for Success
- This is a “Pouch-Free Bag” project from a maker who has raised over 1.1 billion won cumulatively on wadiz with bags alone.
- Rather than stopping at the bags we’ve previously introduced, we incorporated supporter comments to create a spacious design that can also hold a laptop.
📝Key Recipe
- By carefully incorporating supporter feedback, we communicated exactly how and to what extent the product had been improved compared to previous versions, emphasizing that we had put ourselves in the users’ shoes.
- We addressed supporters’ questions by intuitively conveying the Rewards’ USP—“storage capacity”—through images showcasing the various items that can fit inside the bag.
- We addressed the common concern of laptop users regarding charging cable storage and included a laptop charging cable holder as one of the Rewards to enhance the overall value.
➡️ If you’ve revamped your Rewards, convey through an authentic Story just how deeply you considered the user’s perspective and how you incorporated supporter feedback.
🙋 A Word from the wadiz Team
The secret to raising over 1.1 billion won through this bag campaign was focusing on the question, “Why should people use this?”
If your fashion or accessories rewards offer strong product quality and compelling storytelling, there’s every reason for them to succeed on wadiz. People want “value,” and I believe wadiz is the stage where you can prove your value!
🍳Fashion & Accessories – Check out these successful projects too!
- Project Name: [200 Million Won Encore] Last Few Left! 25AW Latest Vivienne Westwood Italian Wool Scarf
- Supporters: 594
- Funds Raised: 108,429,000 won
- Funding Rate: 21,685%
*This project successfully concluded on November 3, 2025
- Project Name: High-End Craftsmanship: A Leather Artisan’s 40 Years of Experience—No-Markup “Real Wool Long Mustache & Jacket”
- Number of Supporters: 209
- Amount Raised: 62,890,000 won
- Funding Rate: 12,578%
*Figures tallied prior to the project’s conclusion, as of 1:00 PM on Nov. 5, 2025
- Project Name: Valop Padded Shoes That Stand Firm Even on Icy Roads | Waterproof, Windproof, and Cold-Resistant All in One
- Supporters: 406
- Amount Raised: 40,808,000 won
- Achievement Rate: 8,161%
*This project successfully concluded on October 26, 2025
