[wadiz Targeted Ad Creative Report #4] The Formula for Successful Home & Living Ads🪑

wadiz Targeted Advertising Material Report #4.
The Formula for SuccessfulHome & Living Ads🪑

Just keep this in mind!

• From Q1 to Q3 of 2025, high-performing ad creatives in the Home & Living category followed a common formula.
• Ads that clearly depicted an “ideal scene” where the product seamlessly blended into the space and clearly showed the “expected benefits” achieved high conversion rates. 
• We’re sharing actionable insights, along with real-worldexamplesofhigh-performing ads fromwadiz home & livingmakers!

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"Is an emotional and clean presentation really that important?"
"How can I maximize the appeal of my products?"

If you’ve been struggling to figure out how to properly showcase the appeal of your home and living products, your wait is finally over. 
For all of you, this report is back with the [Home & Living] category! 

After analyzing recent advertising data from wadiz’s Home & Living category,
high-performing ads all utilized a common creative formula.

In this report, based on real data, 
we’ll provide a detailed guide on how to designHome & Livingad creativesthat most effectively showcase your product’s appeal. 

🟩 Insight 01. “Showcasing a complete space” builds anticipation.

Home & Living products are a category that enhances the “completeness of a space.”
Rather than simply demonstrating functionality, it’s more effective to emotionally and intuitively conveyhow the entire space becomes more organized and beautifulwhen the product is placed there.
The key is to present an “ideal scene” where the product is already installed,encouragingconsumersto imagine whattheir own spacewill look like in the future. 

Rotating Bookshelf	Metal bookshelf	Chair
CTR approx. 5%, CVR approx. 27%, CPA under 1,000 won	CTR approx. 7%, CVR approx. 46%, CPA under 1,000 won	CTR approx. 4%, CVR approx. 41%, CPA less than 1,000 won

Real-world example

• Rotating Bookshelf: Rather than focusing solely on the “300-book capacity” feature, we created content centered on photos that styled the shelf with only a few books, making it look like a stylish objet d’art.
   As a result, even consumers with large book collections are led to think, “With this product, I can create a tidy space.” 

• Metal Bookshelf:While highlighting the advantage of being able to place it anywherein a space, we focusedon creating images of spaces that looked clean and stylish. 

• Chair:Using a GIF that naturally transitions between different arrangements of the chair invariousspaces and angles, we presented a continuous sequenceof the finished space after the product was installed.

💡 Summary of Insights

1. Try designing your narrative to focus on the finished look—with the product already in place—rather than showing the “before” state.
2. Even for storage products, try capturing attentionwith emotional visualsrather than simply emphasizing functionality.
3. Usea fast-paced rhythm and varied scene compositionsto encourage repeat viewings.  

🟩 Insight 02. “N Examples of Use” That Drive the Desire to Buy

Consumers in the home and living category also place a high value on practicality. 
Therefore, rather than emphasizing just one feature, it’s better for ad creatives to showcasethe product’s expanded potentialby demonstrating, “You can use this single product in so many ways.”
By showing how the product can be used in various spaces and situations, consumers discover additional usesand become more proactive in finding reasons to buy. 

Multi-Hanger	Stainless Steel Pots	Volume Curtain
CTR approx. 4%, CVR approx. 46%, CPA less than 1,000 won	CTR approx. 5%, CVR approx. 41%, CPA in the 1,000 won range	CTR approx. 6%, CVR approx. 41%, CPA under 1,000 won

Real-World Examples

• Multi-Purpose Hanger:Moving beyond asimpleclothing organizer, we showcased usage scenarios in various spaces, such as a child’s room (for school bags and clothes), the master bedroom (as a clothes hanger), and the living room (as a bag hook).

• Stainless Steel Pot:We staged scenes showing howthe componentscan be used as lids, frying pans, and grill pans. This naturally highlighted the product’s multifunctionality and boosted trust in its practicality and value for money.

• Volume Curtains:By capturing scenes where the curtains are used in various modes—such assheer, blackout, and sheer + blackout—the ad intuitively demonstrated how a single product can transform both the atmosphere and functionality of a space. 

💡 Summary of Insights

1. Showcase expanded usesof the product. Instillconfidence in its valueto strengthen the intent to purchase.
   
2. Use review-style videos to showcase real-life examples,boosting engagement and relatability.
3. Use copyto sparkcuriosity, making consumers naturally want to learn more about the product. 

🟩 Insight 03. Utilize “advertising license.”

Since differences in quality for home and living products are often revealed in subtle nuances of user experience, visual presentation that allowsconsumers to graspthis at a glanceis crucial.
Therefore, it’s advisable to convey these differences by slightly exaggerating or simplifying them within acceptable limits so that consumers can intuitively grasp the benefits. 
Visual presentations that allow consumers to immediately grasp the message—such as “Oh, so this is the effect”—are more persuasive than complex and precise experiments.
Narratives that maximized “advertising liberties” achieved high conversion rates.

Mattress	Airtight containers	Square sink basin
CTR approx. 1%, CVR approx. 2%, ROAS of 850% or higher	CTR approx. 3%, CVR approx. 8%, ROAS 950% or higher	CTR approx. 2%, CVR approx. 1%,  ROAS 1,100% or higher

Real-world example

• Mattress:We staged a scene wherea water glasswas placed on the mattress while someone jumped next to it.

• Airtight Container: We clearly demonstrated the container’s airtightness by showingsmoke escaping and then stopping. 

• Square Sink:This footage showed howa small amount ofwater flows directly into the drain without leaving any residue. This simple demonstration enhanced visual understanding of the drain’s performance.

💡 Key Insights

1. Demonstrate the product’s effects bycomparing it to somethinguserscan actually experience.
2. Use production techniques to translate invisible features into visual cues.
3. Use simple, feature-focused stagingto help viewers experience the product’s benefits firsthand.

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Ultimately, the home and living ads that sold bestwere those that allowed consumers to “imagine a complete space and lifestyle”when the product was placed within it.

You don’t need complicated explanations or elaborate experiments.
Just remember that when youshowcase a product in an emotionally appealing way anddemonstrate its expected benefits intuitively, consumers will imagine the change it brings and feel the urge to buy!

That wraps up the insights we’ve prepared for you today. We hope this report helps you create more compelling and persuasive ads. 

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