[First Half of 2026 Trend Report] This Is How Brands Set Trends
Make Your 2026 Project a Success—All You Need Is This One Report!
2026: A Year When “Exploring Value That Enriches My Daily Life” Becomes Key
Wadiz supporters are opening their wallets for projects that transcend boundaries and maximize satisfaction in every aspect of their personal lives.
Throughout 2025, wadiz was filled with the challenges of countless makers and the discerning choices of supporters. On the fine line between success and failure, what were the real trends of 2025 that convinced supporters to open their wallets?
To help makers achieve even better results with their 2026 projects, we’ve summarized the trends based on wadiz’s success stories from the past year. We analyzed data accumulated through this year—including 7 million supporters, over 90,000 projects, and 1.5조 원 in transaction volume—and examined the revenue, average order value, number of supporters, and qualitative evaluations of funding campaigns that actually delivered high performance.
Here’s a look at the new opportunities to watch out for in 2026.
Key Insights from Successful 2025 Projects
Project success begins with the “ability to read the trends.” An analysis of successful projects that met the exacting standards of wadiz supporters revealed the following three key shifts.
- An explosion of “self-indulgence” amid the recession:Even when theeconomicsituation is unstable, they invest generously in products and services that meet their health (mental well-being/inner beauty) and hyper-personalized needs.
- “Scarcity” Equals “Collectible Value”:Rather than simplemass-produced goods, products featuring unparalleled performance, transparent verification processes, and 200% collectible value due to their scarcity achieved higher funding success rates.
- A Small AI Revolution in Everyday Life:Inthe home appliance and device sector, products that combine AI and data to deliver “big satisfaction through small changes” in every aspect of daily life have gained immense popularity.
7 Key Trends to Make Your 2026 Project a Success
[Tech & Home Appliances]
🏎️ RACING:The “tech and home appliance race” that shows no signs of slowing down, even amid an economic downturn. Unparalleled performance driven by AI and data utilization is key.
[Fashion]
🎯FOCUS: To survive, you must clearly showcase“just one strength”! Projects that focused on their main identity succeeded.
[Beauty & Food]
🔁 ROUTINE:Growing demand for healthy habit products that represent “a journey toward perfecting your own beauty” rather than a temporarychange.
[Living]
🎬 SCENE: No more generic products. Consumers are choosing products that create “irreplaceable,” hyper-personalized living spaces.
[Leisure·Sports·Activities]
🧘 PERSONAL:Instead of one-size-fits-allsports, there’s an explosion in demand for activities and equipment “tailored to each individual’s lifestyle.”
[Publishing, Art, Merchandise]
🏆 WORTH: Content that offers rare works or profound experiences to “make my daily life more meaningful.”
[Kids & Pets]
🔎 PICKY: Consumers are becoming even morediscerning, seeking only “proven, high-quality products”! Transparency in ingredient disclosure and safety have become essential in this sector.
Data based on projects launched between November 1, 2024, and November 30, 2025.
The first step in preparing for 2026 is getting a sense of “where to focus.” We’ve included just those hints in this trend report.
Now, all that’s leftis to figure out how to apply these trends to your project.
By taking advantage of the benefits offered through various 2026 campaign eventsand usingthe 2026 trend reports by categoryas a guide to understand your supporters’ needs, you’ll naturally see the path forward for your projects next year.
We look forward to working with makers who are ready to embark on a new beginning with wadiz.
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