[wadiz Targeted Ad Creative Report #7] The Formula for Successful E-book and Class Ads 🧑🏫
wadiz Targeted Ad Creative Report #7.
The Formula for Successful E-book and Class Ads 🧑🏫
Here’s one thing you should know before you go!
- High-performing and efficient creatives in the e-book and class categories from Q1 to Q3 of 2025 share a common formula.
- Rather than lengthy course descriptions, supporters responded strongly to “intuitive results” and “overcoming psychological barriers.”
- We’re sharing insights you can applyright away, along with real-world examples of high-performing ads fromwadiz e-book and class makers!
Do you have a class packed with great content, but feel overwhelmed about how to start advertising it?
An analysis of recent advertising data from wadiz’s e-book and class categories revealed that
we discovered that high-performing ad creatives all follow a common creative formula.
In this post, we’ll explore the four patterns of “high-converting e-book and class ads” along with real-world examples.
🟩 Insight 01. “You Can Do It”’Show a scene that instills confidence.
Right before an e-book or course funding campaign, what makes supporters hesitateis the vague fearof “Can I really do this?”
Concerns like “Will it be too hard?” or “What if it doesn’t work?” create psychological barriers to purchase.
High-performing content instantly breaks down these mental barriersby showcasing scenes that make it seem like anysupporter can easily follow along.
| Customized Diet Class |
Mirroring English Class | E-book on Creating AI Product Detail Pages |
|---|---|---|
 |
 |
 |
|
CTR approx. 4%, CVR approx. 27%, CPA in the 1,900 won range
|
CTR approx. 3%, CVR approx. 35%, CPA in the 1,400 won range | CTR approx. 3%, CVR approx. 3%, ROAS Over 1,500% |
Real-Life Examples
Customized Diet Class:We demonstrated that even people who finddietmanagement difficult were able to maintain their weight loss through personalized meal plans.
Mirroring English Classes: By demonstrating that users can converse in English effectively without studying grammar or vocabulary, we gave supporters a boost of confidence.
E-book on Creating AI Product Detail Pages:By quickly summarizing theactualusage process, we emphasized the convenience of creating product detail pages, thereby lowering psychological barriers.
💡 Key Insights
- Showcase Success Stories:Use scenes showingrealpeople achieving their desired actions to convey a sense of feasibility to supporters.
- Q&A Communication: Address common misconceptions and concerns in a Q&A format to boost supporters’ confidence and sense of feasibility.
- Visualize the Removal of Burdens: Alleviate supporters’ concerns by depicting processes they find difficult—such as “product analysis” or “creating a proposal”—through concise, visual scenes.
🟩 Insight 02. Stimulate the imagination by showing “the new me.”
E-books and online courses aren’t about immediate utility—they’re a category where people are providing funding for a “transformed version of themselves.”
Rather than focusing on the curriculum or price benefits, when you show “how my life will change after learning this,”
supporters will perceive the content not merely as the delivery of information, but as an investment intheir future selves.
| Ballet Fit Class |
Café Recipe E-book |
Photo Editing Class |
|---|---|---|
 |
 |
 |
|
CTR approx. 2%, CVR approx. 2%, ROAS over 1,100%
|
CTR approx. 4%, CVR approx. 35%, CPA in the 1,700 won range
|
CTR approx. 3%, CVR approx. 25%, CPA in the 2,100 won range
|
Ballet Fit Class:By showing participants maintaining their figures while freely enjoying high-calorie foods likefried chickenand grilled intestines, it presented the ideal outcome: “a fit body without having to give up the joy of eating.”
Café Recipe E-book: By showcasing various scenes of easily creating unique and eye-catching menu items, it inspired the imagination that “I, too, can make these special dishes.”
Photo Editing Class:By first presenting original photos where faces were obscuredby backlightingor appeared dark and washed-out, and then showing the process of transforming them into clear, vibrant images through editing, the class built anticipation for its effectiveness.
💡 Key Insights
- Visualize Results in Daily Life: Naturally showcase the new state within everyday life to inspire supporters to imagine, “I want to be like that, too.”
- Process-Focused Demonstration: Rather than simply showing the finished result, showcase parts of the process of creating it to give supporters the confidence to think, “I can do this.”
- Highlight the contrast: Contrast the supporter’s usual concerns or difficulties with the resolved state after taking the class, allowingthem to intuitively feel the change and understand the class’s effectiveness.
🟩 Insight 03. Help them recognize a need they hadn’t realized they had.
Through e-books and classes, users can gain knowledge that transforms their lives.
High-performing materials first presentthe problems or limitations users might face before taking the class,
designed to help supporters naturally recognize the necessity and value of the class.
| Image-Based English Class |
All-in-One Design E-book | Personal Color Consulting |
|---|---|---|
 |
 |
 |
|
CTR approx. 0.33%, CVR approx. 10%, ROAS of 550% or higher
|
CTR approx. 3%, CVR approx. 23%, CPA in the 1,700 won range | CTR approx. 3%, CVR approx. 1%, ROAS 750% or higher |
Real-Life Example
Image-Based English Class:By presenting a scenario whereparentsstruggle to answer their child’s English questions, the campaign sparked interest and curiosity, making them feel the need to learn.
Design All-in-One E-book:We illustrated howdesignbeginners might waste time and money by struggling to gauge font sizes and color schemes, prompting supporters to recognize the problem on their own.
Personal Color Consulting:By contrasting awkward makeup that didn’t matchthe user’s skin tonewith flawless makeup that did, the class naturally helped participants appreciate the importance of personal color.
💡 Summary of Insights
- Use Intuitive Text: Express your message concisely and intuitively to simultaneously spark empathy and interest among your target audience and generate immediate engagement.
- Problem & Solution Structure: Present a realistic problem scenario and offer a service or product that solves it. This naturally positions the offering not just as a product, but as a solution to the problem.
- Emphasize Need Through Questions: Start by presenting concerns or questions that supporters are likely to have in the form of a query, so they recognize the problem on their own and naturally become engaged.
🟩 Insight 04. Demonstrate key features through a “trial” experience.
E-book·For intangible content like classes, simply presenting the curriculum or information may not be enough.
Therefore, it’s much more effective to let usersexperience some of the core features and learning methodsfirsthand.
| Face PT Class |
Hand-Drawn Style Digital Brush Class |
Oil Painting-Style Digital Brush Class |
|---|---|---|
 |
 |
 |
|
CTR approx. 2%, CVR approx. 2%, ROAS of 800% or higher
|
CTR approx. 2%, CVR approx. 3%, ROAS over 400% | CTR approx. 4%, CVR approx. 1%, ROAS over 700% |
Real-world example
Face PT Class:By directly showing scenes offacialmassage, we designed the experience to let users indirectly experience Face PT.
Handcrafted Digital Brush Class: We sparked interest in the brushes by showing a scene where delicate details were added with a brush to a painting that filled the entire screen.
Oil Painting-Style Digital Brush Class:We sparked interest by showing a scene where a brush with a texture resembling real whipped cream was applied to a drawingof a slice of bread.
💡 Key Insights
- Comment Feedback Design: By summarizing comment reactions at the bottom of the video, we used reviews that supporters could refer to to boost their desire to purchase.
- Fast-Paced Feel: Show the ad video at a fast speed with frequent scene transitions to let viewers experience the variety of changes at a glance.
- Ease of Use : Convey that anyone can easily use the product by showcasing scenes that can be replicated or used with simple, intuitive controls.
The most important aspect of an e-book class is to help supporters imagine the change for themselves and realize its necessity.
Use intuitive scenarios that supporters can easily follow to convey the confidence that “I can definitely do this, too.”
By following this process, the maker's ad will become more than just a source of information—it will be content that helps people imagine“the new me of tomorrow.”
I hope today’s insights help you design your next ad as a maker, and I’ll wrap things up here.
🔎 Want to learn more about our advertising services?
|
||
|
|
|
|
|
|
|
||
|
|
||
