[Funding Recipe] Why Records Keep Being Broken with Every Encore, Even Though It’s the Same Product
Third week of December 2025
Kids
🍳Recipe for Success: Leveraging Seasonality to Give the Same Project a Fresh Twist
- Project Name: [10-Minute Daily Kids’ Newspaper] How to Secure the “Golden Time” for Study Habits in Ages 7–4th Grade
- Supporters: 7,542
- Funds Raised: 724,789,300 won
- Funding Rate: 144,957%
*This project was successfully completed as of January 7, 2026
🧂Ingredients for Success
- This kids’ newspaper covers background knowledge, current events, vocabulary, essay writing, and composition—all in one page a day.
- This was the third round of funding, and it was an exceptional case where the cumulative number of notification subscribers exceeded 10,000.
📝Key Recipe
- By opening annual subscriptions every December, we targeted the high demand for educational resources among parents—who are deeply invested in their children’s growth—during the year-end and New Year period.
- Timed to coincide with school breaks, we provided learning materials ideal for vacation homework, attracting significant interest from parents.
- Through free trials and events, we secured positive reviews, which increased the participation rate of new supporters in the funding campaign.
➡️ Even with the same product, if you make good use of the season and let customers experience the product’s excellent quality in advance, your success rate for follow-up funding campaigns will keep rising!
🙋 A Word from the wadiz Team
"In addition to a clear value proposition—mastering core learning with just one page a day—we maximized anticipation for the full purchase by releasing Previewer's reviews during the period when the product is launching soon. Combined with the exclusivity of the annual subscription’s maximum benefits—available only once a yearon wadiz— a subscription strategy precisely targeting the year-end and school break season, and a structure of ‘pre-trial → review verification → purchase conversion,’ this project surpassed 10,000 notifications even during its third encore run.”
🍳Kids – Check out this successful project too!
- Project Name: [No. 1 for Kids] Chupi Baby Version <BEBE Chupi>—Including the New Christmas Tree Book
- Supporters: 403
- Funds Raised: 78.61 million won
- Funding Rate: 15,723%
*This project successfully concluded on December 19, 2025
- Project Name: [Christmas Gift] “Real-Life Toy Story” AI Friend Kati (Korean + English)
- Supporters: 594
- Amount Raised: 76,170,000 won
- Funding Rate: 15,234%
*This project successfully concluded on December 16, 2025
- Project Name: [Authentic] MegaMacTiles Christmas Super Hot Deal for Just 1 Week | Delivery Before Christmas
- Supporters: 331
- Funds Raised: 63,720,000 won
- Funding Rate: 12,744%
*This project successfully concluded on December 17, 2025
📈 Get a head start on the upcoming Lunar New Year with wadiz’s exclusive benefits—be ahead of the competition!
We’re introducing the Lunar New Year Gift Campaign—a key season where gratitude meets the excitement of a fresh start, and where demand for holiday gifts peaks, driving rapid sales growth for makers.
Simply apply via the button below and launch your project between Thursday, January 22, and Wednesday, February 4—that’s all it takes! Use exclusive Lunar New Year Gift Campaign coupons to boost supporter engagement, and enjoy the benefit of increased visibility through wadiz’s internal and external marketing efforts—from pre-launch teasers through the entire campaign period!