[Funding Recipe] How to Target Fandom to Create an Open Run
Week 4 of December 2025
Characters & Merchandise
🍳Recipe for Success: 3 Strategies for Capturing the Fandom to Create a Sell-Out
- Project Name: Love Shower Peach! <MERMAID Melody Peach Peach Pitch> Extended Edition & Special Rewards
- Supporters: 2,745
- Amount Raised: 93.78 million won
- Achievement Rate: 9,378%
*Figures as of 2:00 PM on December 29, 2025, compiled before the project ended
🧂Ingredients for Success
- This is the official Korean edition of the nostalgic manga *Pitch Pitch Pitch*, which was popular in the early 2000s and evokes a sense of nostalgia.
- Since the manga was out of print, it has been reborn through funding after over a year of waiting, thanks to the relentless requests and fervent wishes for a reprint from female fans in their 20s and 30s.
📝Key Recipe
- By actively utilizing the notification sign-up event, the project climbed to the top of the real-time rankings right from the start.
- The strategy of offering gifts to those who signed up for notifications and then participated in the funding campaign stood out for its effectiveness in increasing the conversion rate of notification subscribers.
- The Rewards package, featuring funding-exclusive perks and wadiz-exclusive merchandise, perfectly captured fans’ hearts and enhanced the collectible value.
➡️ Use the “News” section to run notification sign-ups, Pledges of support campaigns, and social media events. This can help your project gain early attention and a boost. The viral effect of promoting your wadiz funding project externally is powerful.
🙋 A Word from the wadiz Team
"There’s been a huge surge in demand lately for nostalgic comics from the early 2000s that evoke a sense of nostalgia! In particular, since this comic book was already out of print and unavailable, many people had been requesting an official re-release! With the Korean official edition featuring new illustrations, along with limited-edition perfumes and merchandise available exclusively through funding, many supporters were quick to back it right when it launched."
🍳Characters & Merchandise – Here Are Some Successful Projects!
- Project Name: <WADIZ Exclusive> ‘Atta Mamma’ Official Korean Merchandise! Diary & Acrylic Goods: Do-Re-Mi↘Sol↗
- Number of Supporters: 814
- Funding Amount: 73.91 million won
- Funding Rate: 14,782%
*As of 2:00 PM on December 29, 2025, these figures were tallied before the project ended.
- Project Name: <OFFICE Blind Date> Merch That Excels in Every Way. Unreleased Shots and Side Stories Revealed #LimitedEdition
- Supporters: 574
- Amount Raised: 43,140,000 won
- Funding Rate: 4,314%
*This project successfully concluded on April 4, 2022.
- Project Name: [Disney Writing Journal] My own healing routine—writing one page a day with Disney!
- Supporters: 109
- Amount Raised: 37.57 million won
- Funding Rate: 751%
*Project successfully concluded as of Dec. 26, 2025
📈 This project attracted attention after being featured in the “Today’s Discovery” showcase
The “Today’s Discovery” showcase selects 10 teams and provides them with concentrated exposure to supporters.
If your project is on the PRO or EXPERT plan and fits one of the 7 themes, we highly recommend applying for this showcase. Take advantage of benefits ranging from wadiz-funded coupons exclusively for the showcase to increased visibility!