Boost Your Sales! wadiz Beauty Campaign Guide

Boost Your Sales!
wadiz Beauty Campaign Utilization Manual

📝Here’s a 3-line summary!

• In the Beauty category, where over 1,000 projects launch annually, participating in a featured campaign that secures early exposure and engagement is a highly effective strategy.
• While the campaign itself provides exposure opportunities, taking a few additional steps can lead to even greater project results. 
• We’ve put together a “3-Step Roadmap for Leveraging Special Campaigns” that makers can use right away to turn initial awareness into tangible results. 

How many projects launch each day? 

As of 2025, an average of about 1,500 projects were launched on wadiz every month. Even in the month with the fewest launches, over 1,000 projects were launched. Given this, it won’t be easy for your project to stand out to supporters among so many others.

That’s why the most important structure for successful funding— securing early traction → accumulating reviews → conversion—the most crucial framework for successful funding. One of the easiest ways to get into this cycle is by utilizing special campaigns. 

Especially in the beauty category—wadiz’s flagship category, with over 1,000 projects annually and a number of new launches increasing significantly each year—you can see significant benefits from utilizing curated campaigns.

A “3-Step Roadmap for Utilizing Curated Campaigns” Where Early Awareness Leads to Results

1) Raise Awareness of Your Brand and Project

In this stage, actions that help spread the word about your project’s launch—such as signing up for notifications or submitting a Pledge of support—are crucial. Participating in a curated campaign gives you a slight edge here, as wadiz provides marketing support for featured projects through prominent main banners on the wadiz website and app, as well as push notifications. However, by adding a few extra actions, you can maximize the benefits of the curated campaign by 200%.

Namely applying for a launchand the “Pledge of support” event. The advantage of these events is that your project can be included in the “Real-Time Best” and “Trends” sectionson the wadiz homepage, ensuring it appears at the top of the page. With dozens of projects launching every day, this is a great way to secure high visibility. Furthermore, if many people participate in your project, it will appear in the “Real-Time Rankings,” allowing it to attract even more attention.   

Depending on the number of pledges of support, your project will be featured in the “Trends” section on the main page.

Your project will be featured in the “Real-Time Best” section based on the number of notification sign-ups.

2) Increasing the conversion rate of early supporters to actual funding participants

Among the projects participating in this <HAPPY New BEAUTY> special event, those that meet the selection criteria will be awarded— for the first time in a category-based special event— “wadiz Official Emblem’—a first for a category-based campaign. 

This emblem is a digital asset through which wadiz officially certifies achievements in a specific category, and you can freely use it not only on your project detail page but also on external channels such as your own social media and advertising materials. Here’s how to effectively utilize this emblem:

3) Secure “A-Grade Reviews” That Drive Sales

Reviews have an absolute influence on beauty product purchases. Checking star ratings and reviews on Hwahae, scrolling through photo reviews on Olive Young, and searching for #honestreviews on Instagram have become standard parts of the purchasing process. The same is true on wadiz. As reviews from testers accumulate in the project’s “Community” tab, , which helps instill confidence in supporters who are considering participating in the project.

In other words, this offers the advantage of driving conversions toward project participation (purchases). As a side note, if you participate in the <HAPPY New BEAUTY> campaign and run a product tester program before the project launches, you’ll receive the benefit of additional exposure in the quick menu at the top of the wadiz homepage. (👉🏻 Check out the benefits)

The trial program offered through this campaign is the most efficient way to quickly secure these early reviews.

Please refer to the following guide for detailed instructions on designing a trial group event. 

👉 How to Recruit Testers & Write News Posts on wadiz

Don’t miss out on the benefits of wadiz’s Beauty Campaign

Anyone can participate in wadiz’s curated campaigns without a separate selection process. But the benefits are truly significant.

If the campaign is limited to a specific category, you just need to keep two criteria in mind. First, launch your main funding campaign during the campaign period, and second, make sure your project fits the campaign category!  

Participating is simple, too. 

1. On the details page of the campaign you wish to join, click the [Join] button. Since participation requirements and benefits vary by campaign, please review the details before applying. 
2. After applying for the campaign, please prepare your project by referring to the participation guide below. We’ll also provide makers participating in the campaign with guides and helpful tips tailored to each stage of your project.

🎁 Check Out Current Campaigns

The wadiz Beauty category is a highly competitive market, with over 1,000 projects launching annually. That’s why it’s crucial to go beyond simply participating in a campaign and design your project to turn initial exposure into actual engagement and conversions.

Use the “3-Step Roadmap for Leveraging Campaigns” we’ve put together to review what actions you need to take at each stage of your project to drive results.