From product promotion to global expansion—a one-stop solution: Why beauty brands choose wadiz

28 billion in annual transaction volume!
Why Beauty Brands Choose wadiz

Summary

• Amid the global K-Beauty craze, what is the optimal strategy for simultaneously entering overseas markets and growing sales while minimizing brand resources?
• Discover the four key strengths and robust marketing infrastructure unique to wadiz’s Beauty category, which boasts an annual transaction volume of 28 billion won and an overwhelming funding conversion rate.
• From global AI translation accessible with a single click to campaign benefits open to everyone, opportunities to accelerate your brand’s next phase are waiting.

From indie brands to major cosmetics companies, they’re all flocking to wadiz

The keyword that’s definitely the one to watch in the beauty industry right now is K-Beautyand viral social media. As the percentage of purchases driven by real-user reviews on TikTok and Instagram continues to rise in countries like South Korea and the U.S., global campaigns and overseas distribution have become essential for brands seeking new breakthroughs. However, handling everything from market research for global expansion and executing viral marketing campaigns to export-related administrative tasks, logistics, and customer service requires significant resources for a single brand to manage on its own.

This is precisely where the advantages of beauty funding shine. There are two main reasons for this: it provides hands-on marketing thatsupports brand growth andsales conversion. First, wadiz aims to be a partner that builds a structure enabling makers to grow, rather than simply acting as a sales intermediary. That’s why it has built a brand acceleration infrastructure that provides one-stop support for the entire process, from marketing to global expansion. 

Additionally, wadiz recruits supporters for makers who launch projects and provides hands-on marketing support to ensure successful funding. In particular, for the beauty category, wadiz offers the most extensive support through its marketing infrastructure and benefits during special campaigns, and with payment amounts generated through these campaigns increasing by approximately 268% in 2026 compared to 2025,, and the performance of participating brands continues to improve year after year. 

In this article, we’ve summarized four key strengths of wadiz funding from a beauty brand’s perspective—in terms of marketing, branding, sales, and business expansion. If you’re still wondering whether your brand is a good fit for wadiz or if your project can succeed, this article will be of great help.

1) A vibrant market and proven purchasing power

Wadiz’s beauty category is a vibrant market with daily transaction volumes reaching up to 470 million won and annual transaction volume totaling approximately 28 billion won. There are many cases, such as Thermacera and SimplyWorks, where a single project generates daily transaction volumes of 300 to 400 million won. 

In particular, , the funding conversion rate. Even among wadiz’s flagship categories, Beauty has the highest average funding conversion rate relative to the number of notification sign-ups(as of December 2024–November 2025). Notification sign-ups are an indicator of potential customers expressing interest in projects launching soon. While this conversion rate is influenced by the nature of the category, a rate of this magnitude nonetheless indicates that the beauty supporter base consists largely of “genuine customers” who don’t just “browse” but quickly convert to actual purchases. 

This data demonstrates that there is a high level of trust in beauty products on the wadiz platform and that funding serves as an effective channel for purchasing beauty products.

2) Service Design Optimized for Viral Marketing

Managing external channels such as Instagram, Naver GFA, and Meta Ads typically requires a significant investment of time and budget. This is a particular concern for beauty brands where viral reach is crucial. Wadiz allows brands to manage a variety of features optimized for viral marketing all within a single platform, enabling them to maximize both marketing effectiveness and operational efficiency. To date, many makers have promoted their products and brands by utilizing features such as Pledge of support (sharing on external social media channels), point rewards, the Community (cheers, Comments, and Previewer's reviews), and wadiz owned media ads.

Ingredient Editor Green Tomato Ampoule	Dalba Grinding Powder	Derma Nature Pearl Ampoule	Cowinning Datoma EGF Cream
Number of Pledges of Support: 551 Number of Cheers, Comments, and Previewer's reviews: 421 Number of Supporters: 13,302 Funding Goal: 418,974,401 KRW Achieved (Success Rate: 83,794%)	Number of Pledges of support: 486 Number of messages of cheer, comments, and Previewer's reviews: 368 Number of Supporters: 4,947 Funding Results: 418,974,401 KRW raised (Success Rate: 83,794%)	Number of Pledges of Support: 456 Number of messages of cheer, comments, and Previewer's reviews: 834 Number of Supporters: 79,126 Funding Total: 501,394,000 KRW raised (Success Rate: 110,278%)	Number of Pledges of Support: 226 Number of messages of cheer, comments, and Previewer's reviews: 141 Number of Supporters: 4,947 Funding Result: 108,713,000 KRW raised (Success Rate: 21,742%)
(As of February 2026)

In particular, Pledge of support, , you can share your wadiz project with various global social media platforms and communities—such as Reddit, X (Twitter), and Instagram—and promote them. 

It’s now easier to generate viral buzz with our simple sharing feature

We offer points for sharing the project, which helps increase participation rates

The system is designed to make it easy for makers to encourage supporter participation through Pledges of support by awarding 5% of the payment amount in Share Points, up to a maximum of 50,000 points. In fact, the number of users who have left a Pledge of support at least once is approximately 450,000(as of January 2026). 

In addition, you can communicate with potential customers through News and gather customer feedback while identifying their needs by hosting product trial programs, reviews, and social media verification events.

You can also conduct surveys in the “News” section to gauge preliminary demand and identify trends

3) Expanding into overseas markets with a single click

wadiz has streamlined the previously complex process of expanding into overseas markets. Amid the global rise of K-Beauty, expanding overseas is no longer an option but a necessity. We provide an environment where you can access overseas markets directly within the platformwithout the need for separate global expansion preparations. 

First, when you launch a project, the Story (project details page) created using the Global Story AI translation feature is automatically translated. 

You can also set up global meta ad campaigns directly within wadiz, and the platform provides everything from logistics partnerships to customer service, offering the full infrastructure needed from project launch to Rewards delivery. After a successful funding campaign, you can continue sales year-round through the “Wadiz Store” and grow into a brand beloved in Korea.

Story AI Translation	Global Advertising Campaigns
Maker Studio supports AI-powered automatic multilingual translation of Stories written in Korean	At the wadiz Biz Center, you can set up  to set up global Meta ad campaigns
Shipping Country Settings and International Shipping	CS
You can set Rewards options and shipping fees for each country. You can use international shipping services at reasonable prices through our official partner services.	The wadiz Customer Service Center handles customer service inquiries from international customers regarding payments, shipping, refunds, and more.

4) For Any Beauty Brand! Boost Sales with Special Campaigns Offering Powerful Marketing Benefits

Building brand awareness in the beauty market and converting it into actual sales takes more time and money than you might think. However, wadiz’s curated campaigns can significantly shorten this process and deliver results. Additionally, you can post your funding results—including reviews accumulated during the campaign, as well as metrics such as the funding success rate, total funding amount, and number of subscribers—along with the campaign emblem on your own online store or other channels. along with an emblem on your own online store or other channels for funding.

Best of all, any beauty brand can participate in wadiz’s beauty curated campaigns! You can launch your project during the campaign period, and as long as your product is a beauty item, you can participate without any separate selection process. Since there are no specific screening or selection criteria, the opportunity is open to everyone—even brands that are not yet well-known. 

The application process is simple. Just click the [Participate] button on the details page of the campaign you wish to join, then launch your project. After applying for the event, we’ll provide helpful guides and tips tailored to each stage of your project throughout the entire preparation process. In particular, a huge number of beauty brands participate in wadiz’s Beauty Event. To stand out on the event page, we recommend referring to our guides to make the most of the event.

👉   Boost Your Sales! A Guide to Leveraging Beauty Campaigns

A campaign is more than just a platform to introduce your project—it can serve as a springboard for your brand to take the next step. 

If you have a product ready to launch, why not take this opportunity to join us?

Check Out the Current Campaigns