New Product Naming Formula: The Naming Guide Used by 7 Brands That Surpassed 100 Million in Funding
Don't forget this!
- Start with the customer’s “pain point”: Successful product names don’t rely on grandiose technology, but rather convey the intuitive value of solving the inconveniences supporters experience in their daily lives.
- 4 Memorable Naming Techniques: Metaphors, highlighting results, using onomatopoeia, and sensory language substitutions—choose a name that visualizes your product’s features without needing a complex explanation.
- Build a loyal fan base instead of spending money on ads: By leveraging real-time feedback from 7.5 million wadiz supporters and the launch notification feature, you can build a strong initial fan base without incurring massive marketing costs.
A well-crafted product name can cut your marketing costs in half.
The common thread among successful wadiz brands—which have raised a cumulative total of 400 million won and achieved a funding rate of 28,000%—wasn’t massive advertising budgets, but rather a meticulous naming strategy.
If you’re a maker who’s finished product development but feels stuck at the naming stage, the three key naming techniques and real-world performance datarevealed in this article
serve as the starting point for building a powerful brand that leaves a lasting impression on your supporters.
Table of Contents
01. Essential Step Before Naming a Product: Defining the Customer’s “Need”
02. Mind-Sticking Naming Techniques: 4 Types
03.A Targeting Structure That Creates “True Fans” WithoutAdvertising Costs
04. Conclusion: How to Make Your Brand a “Proper Noun” in Your Industry
1. Essential Steps Before Naming a Product: Defining the Customer’s “Pain Point”
Before coming up with a name, you must clearly define what inconvenience your product solves for your supporters.
This is because wadiz supporters respond most enthusiastically to“small innovations in daily life” and intuitive value that fills a gap in their lives, rather than grandiose technological capabilities.
1) Key Innovation Points from wadiz Success Stories at a Glance at a Glance
| Watercolor Lip Tattoo (Alliance) | Solve the problem of lipstick fading after meals | 14,727% Achieved / Exceeded 73.63 million won |
| Pomod Bag (Pomod) | Solves the hassle of carrying a separate lunch bag | 28,016% of goal achieved /Exceeded 140 million won |
| Spout Tumbler (G&GB) | Solves the inconvenience of cleaning and using conventional tumblers | 18,299% achieved / 91.49 million won (Ongoing as of March 27, 2026) |
| Myao Scratcher (The Dongle) | Solves the Nightmare of Trimming Cat Nails | 16,090% funded / Exceeded 80.45 million won |
2) Learn More About Successful Cases Featuring These Innovation Points
🔗 Alliance [Watercolor Lip Tattoo] reflected the pain pointof “lip color fading after a meal” in its product name, achieving a 14,727% funding goal.
We’ve all experienced that awkward moment when our lips lose their vibrancy and fade after a meal or a cup of coffee.
By linking the pain point of “lips that stay vibrant all day without touch-ups” to the clear and long-lasting image of “watercolor,” they sparked a rush of repeat purchases.
🔗 Pomode [Pomode Bag]raised 140 million won in fundingby offering a solution that “solves the hassle of carryinga separatelunch bag on your commute with just one bag.”
It precisely targeted the lifestyle pain point of office workers whose luggage increases when using public transportation. By combining the message “Stylish with just one bag, and perfect insulation” with the brand name, it emphasized practicality.
🔗 G&G B Factory [Spout Tumbler]is receiving an explosive response—currently at 18,299%of its funding goal—by addressing the shortcomings of existing tumblers: “leaking drinks” and “uncomfortable lids.”
It alleviated users’ anxiety about spilling drinks while driving or during outdoor activities by highlighting the structural feature of the “spout” in its name. The confidence that “you can drink with peace of mind in any situation” directly led to the funding success.
🔗 The Dongle [Miao Scratcher]transformed the “nail-trimming war”—a source of stress for both cat owners and their cats—into a “game,” achieving 16,090%of its funding goal.
It introduced an innovative feature where claws wear down naturally through the scratcher, eliminating the need for forced trimming. By using “Myao”—the language of cats—it connected with pet owners on a familiar level and lowered the psychological barrier.
2.Memorable Naming Techniques: 4 Types
Once you’ve identified an innovative point, instead of using difficult technical terms, you should chooseinstead of difficult technical terms.
Good product naming allows customers to visualize the product’s features in their mindsthe moment they hear the name.
1) wadiz Success Stories: Naming Types at a Glance
| Baby Bottom Puff (Prings) | Use of figurative language | 53,789% Achieved / Surpassed 260 million won |
| The 100 Million Won Belly-Flattening Cushion (Spinac Corporation) | Displaying Results | 23,013% Achieved/ Surpassed 110 million won |
| Squishy Shoes (Walking Master) | Onomatopoeic Branding | 8,908% Achieved / Surpassed 89.08 million won |
| Air Jelly Bra (Tamim) | Evokes a Soft Texture | 32,768% Reached/ Surpassed 190 million won |
2) Learn more about Learn more about the effects
Why is using metaphors effective for product naming?
🔗 Pringz [Baby Bottom Puff]is a prime example of metaphorical naming, achievingan overwhelming 53,789%of its funding goal.
Instead of a technical description like “high-density puff,” the brand used “"baby’s bottom"’—a tactile sensation everyone recognizes—into the name, designed to instantly evoke the product’s soft, springy texture in the mind.
Metaphorical naming has the power to let even supporters who haven’t touched the product imagine its quality vividly.
What happens when you incorporate the benefits consumers will gain into the name?
🔗 Spina Corporation - [The 100 Million Cushion for Losing Belly Fat]uses “belly fat reduction—the end result consumers will achieve—to the forefront of its name, raising 110 million wonin funding.
By intuitively showcasing the changes that occur after using the product, potential customers are given a clear reason to buy. By combining this with the existing data point of “100 million,”the product’s proven effectiveness was demonstrated through the name alone, thereby boosting credibility.
What is the principle behind how onomatopoeic naming boosts product awareness?
🔗 Walking Master [Squishy Shoes]used “Squishy’ instead of the complex term “high-elasticity shock absorption,” achieving an 8,908% funding rate.
Onomatopoeic terms evoke a sense of rhythm and texture in the word itself, so they are imprinted on the mind much more quickly and strongly. Just hearing the name instantly conveys the comfort the soles of your feet will feel,
allowing the brand to secure unparalleled brand recognition in the functional footwear market.
What happens when you replace technical terms with everyday language?
🔗 Tamim [Air Jelly Bra]converted the unfamiliar technical term “Jelly Span Printing” into “Air’ and ‘jelly'—familiar terms—and generated 190 million won in sales.
“Air” evokes lightness, while “Jelly” suggests a soft, snug fit—perfectly conveying the product’s key features without the need for complex explanations. This naming strategy, which focuses on sensory experiencesrather than technology, strongly stimulates users’ emotional desire to purchase.
3. A Targeting Strategy That Builds “True Fans” Without Advertising Costs
Instead of spending massive advertising budgets on an unspecified general audience,
we targeted 7.5 million wadiz supportersis the fastest path to brand growth.
Why wadiz supporters?
1. 7. 5 million innovators: Not just buyers, but “Cheer for the birth of the brand”'early adopters'' who witness and cheer on the brand’s creation process—not just buyers.
2. The Power of Feedback: Real-time feedback from supporters serves as key data for product refinement, which in turn leads to spontaneous viral.
FAQ - Special Benefits for New Makers
Q: Can a new brand with absolutely no name recognition succeed?
A: Yes, it is possible. By utilizing wadiz’s “Open Alert Sign-up” feature, you can secure supporters with a strong intent to purchase even before launch, allowing you to concentrate your initial momentum.
Q: Are there any benefits for makers launching their first funding campaign?
A: Yes, we currently offer a 30% discount on funding fees for new makers’ first campaigns.
Until your brand becomesa household name in your industry,
start with wadiz.
The key to naming a productultimately comes down towhat image you imprintin the minds of your supporters.
A brand-naming strategy that clearly defines a customer’s need and distills it into intuitive language is the surest way to reduce marketing costs.
Until your innovationtranscends a simple name to become a proper nounthat defines its category, wadiz will be your steadfast partner.
Tip: Start withwadiz! First Successful Funding Promotion
- Benefit:For new makers newto wadiz, we’re offering a 30% discount on your first funding campaign’s commission.
- How to Participate: Click [Create Project]to start your project, then simply select [First-Time User]during the service fee step toimmediately apply the 30% commissiondiscount.
