[Start with wadiz] 3 Essential Checklists for Global Funding of K-Products
This content is
Episode 1 of the <WAi Answers>
series
Be sure to take these with you!
- Here are three essential checkpointsto prepare for your global expansion.
- Use WAi to find a global expansion guide tailored to your productin just one minute.
- If you expand globally now, we’ll offer you a 0% service fee on global transactions.
01. How to Get Started with Entering the U.S. Market with K-Products
3 Things to Check Before Global Funding
“Can my product go global?”
The reason global expansion feels so daunting to many makers isn’t because their products aren’t good enough,
but because they “don’t fully understand” the processes required for global expansion, such as costs, translation, and shipping.
However, there are already success stories on wadiz where makers have launched globally with just one click and achieved impressive results.
The “Ocula Water Droplet Ultrasound Device” ran domestic and global projects simultaneously, achieving a total funding amount of 1.1 billion won.
As this example shows, if your product can clearly convey its “value proposition” despite language barriers, it can certainly generate a positive response in global markets.
Use this guide today to assess your product’s global competitiveness and learn cost-saving strategies to protect your profits.
When expanding globally now 0% service fees .
“Will my product really resonate overseas?” — Go ahead and find out.
Ultimately, what stands in the way of global expansion is the “anxiety” that arises from a lack of knowledge.
Check the three points below and turn that vague anxiety into “confidence.”
[1-Minute Checklist for Preparing to Expand Globally]
| Assessment Items |
Key Points |
Expected Results |
| Global Appeal Factors |
Solving universal problems that resonate globally |
Lowering Initial Barriers to Entry |
| Story Differentiation |
A narrative centered on the product’s purpose and problem-solving |
Increased Conversion Rate for Supporter Payments |
| Eligibility for Global Expansion |
Checking for customs clearance and import restrictions |
Proactive Mitigation of Operational Risks |
1️⃣ Potential for Global Resonance
See if your product solves a problem that resonates.
The more universal the issue—such as skin concerns, health, or convenience—the better.
In addition, if you can naturally incorporate Korean sensibilities or Stories into your product, it can serve as a unique selling point.
2️⃣Incorporate a “Narrative” More Powerful Than Numbers
Overseas supporters are more interested in are driven by the fundamental question: “Why was this product created?”“Why was this product created?”
Simply by clearly articulating “what problem you wanted to solve” and “what philosophy you’ve incorporated,” you can build a global fanbase.
3️⃣Products Suitable for Global Expansion
In fact, the most basic consideration is whether the product can be exported overseas. Most makers who have run a wadiz project can expand globally, but
it may be difficult for items prohibited from export or those requiring age verification. If you’re unsure whether your product is eligible for global expansion, *ask WAi directly.
💡What is WAi?
It’s wadiz’s AI partner for customized success strategies.
WAi provides detailed guidance on everything from basic questions to the specific preparations and success strategies tailored to your product.
A 1-Minute Guide to Global Expansion with WAi
If you’re curious about your product’s global competitiveness, ask WAi.
We’ll lay out everything for you in one go—from your strengths to potential pitfalls and the next steps you should take.
Instead of vague worries, find out exactly what “next steps” you can take right away.
[Practical prompts you can copy and paste to ask right away]
1️⃣ Product Category: (e.g., Beauty)
2️⃣ Approximate Price Range: (e.g., around 15,000 won)
3️⃣ Domestic Sales/Funding Experience: (e.g., Raised 5 million won through domestic funding)
4️⃣ Country You’d Like to Enter First: (e.g., U.S., Japan)
5️⃣ Request: Please tell me about my product’s current global competitiveness and a customized market entry strategy.
[WAi Sample Response]
✅ My Product’s Global Competitiveness
Based on the “market validation” data—having raised 5 million won in domestic funding—
we are in an excellent position to pursue global expansion as a growth strategy.
In particular, the price point in the 15,000 won range is advantageous for positioning the product as “daily K-Beauty” in Japan, and in the U.S., it’s a price range well-suited for emphasizing value through bundle offers.
✅Checkpoints and Strategies for Entering the U.S. and Japan
In Japan, detailed product pages centered on emotional, text-based content are key, while in the U.S., a strategy of concise copy that highlights practical benefits
a strategy of offering set bundles to reduce the burden of shipping costs. Additionally, in both countries, to increase profitability,
design your offerings around high-priced set options to boost revenue; in Japan, in particular, since the maker is responsible for paying customs duties, it’s essential to factor this into your pricing strategy in advance.
👉 Ask WAi right now
"Will I make a profit?" — Strategic cost planning to protect your margins
When expanding globally, “costs” are just as important as competitiveness.
The costs of global expansion consist mainly of three components: wadiz fees, country-specific import duties, and international shipping costs.
If you’re having trouble calculating these costs, ask WAi. We’ll provide an estimate based on your product and target countries.
[Cost Item Checklist]
| Checkpoints |
Key Considerations |
| wadiz Fees |
Launch a global project now to receive a 0% global service fee |
| Country-Specific Customs Duties |
Need to confirm which countries require the maker to pay duties directly (e.g., Japan) |
| International Shipping Costs |
Calculated based on the logistics provider’s rates, taking into account the product’s weight and volume, distance to the destination country, and applicable customs duties and value-added tax |
✅ 0% wadiz Commission
Currently, if you launch a project simultaneously in Korea and globally, the service fee for payments from countries outside Korea is 0%.
Feel free to test the global market without worrying about fees.
✅Country-Specific Customs Duty Review
Customs duties are typically paid by the supporter in their home country, but in rare cases—such as in Japan—the maker may be responsible for them.
Set your reward amounts and shipping costs , we recommend setting your Rewards amounts and shipping costs.
✅Setting International Shipping Costs
International shipping costs are determined by taking into account 1) the product’s weight and volume, 2) the distance to each country, and 3) customs and VAT policies,
and the logistics provider you use. In particular, international shipping is structured such that shipping fees are calculated individually for each Reward item.
Ex. If a U.S. supporter orders 1 unit of Reward A (shipping fee: 5,000 won) and 2 units of Reward B (shipping fee: 3,000 won),
Shipping cost: 5,000 + (3,000 × 2) = 11,000 won total
💡TIP. If you need expert support with customs, patents, certifications, or shipping while preparing to expand globally, you can take advantage of one-on-one consulting and agency services through wadiz’s official partner at
. (View Official Partners)
02. FAQ — 3 Questions Frequently Asked by Makers
Q1. How can I start a global project?
When running a project in Korea, simply select the “Worldwide Shipping” option under [Shipping Type].
Q2. Are payments and settlements processed in Korean won?
Yes, so from the maker’s perspective, no separate currency conversion takes place.
However, on the overseas supporters’ screen, product prices are displayed in the currency of the service country, and the reference exchange rate is updated daily.
Q3. Are advertising services available for global projects?
To ensure that a great project doesn’t just end with its launch, we expose your project to touchpoints where more international supporters can discover it.
Notable examples include placement at the top of the Global Campaign page and on the Global Main Homepage banner.
03. Expand Globally—Start with wadiz
Great products transcend borders. Until the maker's product becomes a K-brand that transforms the daily lives of supporters around the world,
our AI partner WAi—your customized success strategy—will be with you every step of the way.
Check out the 0% global service fee offer right now and launch your first global project.
Start a Global Project with WAi
