The secret behind how a single drawing class reached a global cumulative total of 270 million views and built an international fanbase
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- E-books and online classes—with no inventory or shipping costs—are selling simultaneously in an average of 2.1 countries on wadiz Global.
- The drawing class that achieved 8,024% of its goal used just three strategies.
- No language skills, advertising knowledge, or foreign language proficiency required. wadiz handles everything—translation, payment processing, customer service, and shipping—so you can get started now with 0% commission.
"Will my course sell overseas? If so, how?"
An 8,024% increase from a single iPad drawing class, with global cumulative revenue of 2.7억 원. These are the numbers achieved by Neulgeum’s Encore Project. The reason this project succeeded was that, instead of just explaining brush features, it first showed the finished result—demonstrating how “learning this will transform your screen.” They also bundled 111 brushes and 55 class lessons into a single, comprehensive package instead of selling them separately. Targeting the Procreate ecosystem—which has a large global user base—from the very beginning was key to attracting international interest.
Most makers put off going global, thinking, “The language is different, and the culture is different—will this even sell overseas?” But with e-books and courses, there’s no inventory and no shipping costs. It’s a model where content created once can be sold anywhere. In this article, I’ll break down the specific strategies used to build a global fanbase, based on real data.
Table of Contents
- The secret behind an 11-fold increase in international fans during the encore funding campaign
- Why should you expand overseas through wadiz? — wadiz has broken down the barriers to global expansion
- Makers only need to focus on creating great content
The Secret Behind an 11-Fold Increase in International Fans During the Encore Funding Round
The reason Neulgeurim’s maker was able to grow so rapidly during their second encore campaign wasn’t because they had a special marketing budget. After validating their concept with a brush pack in the first campaign, they expanded it into a “complete full package” for the second campaign by adding a 55-lesson course. As one supporter put it, “I bought the brush package last time, and this time I bought the course package.” Rather than simply reselling the same product, they created a journey that naturally connected the previous purchase experience to the next step.
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Metrics
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First Funding Round
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Second Funding Round (Encore)
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Growth Rate
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| Global Detailed Page Views | 3,401 | 25,197 | +641% |
| Overseas Notification Subscribers | 14 | 166 | +1,086% |
| Funding Amount Outside Korea | 21 | 33 | +57% |
What was different in the second funding round?
① We sold the “finished artwork” rather than just the features
Instead of explaining brush features, we highlighted actual oil and watercolor artwork. This results-focused strategy was a hit, eliciting reactions from supporters like, “Wow, it’s a real watercolor… T_T It’s so beautiful!”
But we took it one step further. “Will I be able to use this after I buy it?” “Can I really do that?”—we addressed the anxieties supporters often feel right before checkout. They researched high-quality brushes so even beginners could express their own unique artistic style, and created extensive, detailed classes—all to directly address those concerns. In other words, by first making supporters feel, “I want to paint like that,” and then giving them the reassurance that “I can do that too,” they were able to lead them to checkout.
② I combined tools and learning into a single, seamless flow
Instead of selling the 111 brushes and 55 lessons separately, I bundled them into a “Complete Package.” As one supporter commented, “I bought the brush package last time, and this time I bought the class package,” we connected what were originally separate purchasing experiences into a single, seamless flow. Thanks to this, supporters were able to proceed directly to checkout without having to worry about “What else should I buy?”
③ A global community familiar to international supporters proved helpful
Procreate has a vibrant global community centered around iPad-based digital art. If you’re preparing a global project, look into tools or topics that already have established global communities and consider how you can connect with them. In addition to wadiz’s funding project page, this creates another channel to reach potential customers—whether through promotion within that community or via social media hashtags. In fact, the project attracted interest from international supporters to the point where inquiries in English and Japanese naturally appeared in the comments section, even though it was a domestic project. This explains why the number of international notification subscribers increased from 14 in the first round to 166 in the second round.
What Kind of Content Resonates with International Supporters
Projects that have achieved success in the e-book and class categories on wadiz Global share a common pattern.
- Categories with visible results perform strongly. Content like drawing, design, and cooking—where the finished product is visible as an image—overcomes language barriers. Overseas supporters can look at the thumbnail alone and know, “If I learn this, I’ll be able to create something like this.”
- Having a K-culture identity can actually make you stand out. Positioning your coursenot simply as a “drawing class” but as a “class to learn the sensibilities of a Korean artist”sets you apart overseas. In fact, the more distinctly Korean it is, the more unique it becomes.
- Having enrollment numbers or cumulative achievements boosts credibility. Numbers like “2,400 students” or “270 million cumulative” inspire a high level of trust among international supporters. That’s why the data you’ve built up domestically becomes your greatest asset for global expansion.
Why Should You Expand Overseas Through wadiz? — wadiz has broken down the barriers to global expansion
For makers running e-book and class projects, going global isn’t an option—it’s an opportunity that’s already open to you. The makers who have achieved success on wadiz Global have already proven this.
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Case Study
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Key Points
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Number of countries where payments were made |
Number of Countries for Overseas Notifications
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| iPad Drawing Class | Introductory iPad Drawing Content | 12 countries | 9 countries |
| English Speaking Class | Delivering Clear Results with Our Automated Speaking System | 3 Countries | 4 Countries |
| Cake Decorating Class | Format that reveals 100% of professional shop know-how | 2 countries | 1 country |
Why Are E-books and Classes Particularly Strong Globally?
You’ve probably wondered this at least once: “Will my course sell overseas? The language is different, and the culture is different too.”
But wadiz’s data tells a different story.
The e-books and online courses category has no inventory burden, and shipping costs are zero. This means that whether you sell in Korea or Japan, there are no additional manufacturing costs. The moment an international supporter selects a Reward, it directly translates into pure revenue.
Moreover, overseas fans’ interest in K-culture is expanding beyond K-dramas and K-pop to encompass K-art, K-beauty, and the broader K-lifestyle. Thanks to this , drawing classes infused with Korean sensibilities and lectures utilizing traditional Korean techniques are resonating with international supporters as a unique selling point. In fact, according to wadiz Global data, the average number of countries where payments were made for projects that achieved global success in the e-books and classes category is 2.1. This means that with a single funding campaign, supporters from multiple countries are cheering you on at the same time.
So, why should you run funding on wadiz?
There are three major barriers to global expansion: language, payment, and shipping. However, on wadiz, makers don’t have to worry about any of these three.
- The AI automatically translates your Story and Rewards descriptions into English. As a maker, you simply write in Korean, review the translation, and edit only the necessary parts. It even converts any Korean text within images into English, so the entire page looks natural to international supporters. The same applies to Rewards option names. They’re translated into English via AI, and you can set shipping-eligible countries and country-specific shipping fees separately for each option.
- You can also set up global Meta ad campaigns targeting international supporters directly through the wadiz Biz Center. These campaigns are managed separately from domestic campaigns, and the AI generates English versions of your ad creatives. This structure allows you to reach international supporters without needing an advertising agency.
- The same goes for shipping and customer service! You can view and download shipping information for international customers all at once in Maker Studio, and you can handle international shipping at reasonable prices through wadiz’s official international shipping partners. The wadiz Customer Service Center directly handles customer service inquiries from international customers regarding payments, shipping, and refunds. As a maker, you only need to focus on detailed inquiries about your project and Rewards.
As a maker, all you need to do is focus on creating great content.
There’s one question makers ask most often: “Isn’t global funding really complicated?” But the answer from makers who’ve actually tried it is always the same: “It was much easier than I expected.”
Translation, international payment infrastructure, and localization strategies—the Global Zero Pass promotion is currently underway, reducing fees, translation costs, and shipping expenses to 0%. There’s only one thing for you to focus on: great content. The rest will be guided step-by-step through the wadiz maker home, your control tower for business success.
Here’s how to launch a global funding campaign
There’s no need to memorize complicated procedures in advance. The moment you log into wadiz Maker Home, WAi—your personalized AI partner for success—will assess your current stage and pinpoint exactly what you need to do next!
- STEP 1. Go to the Maker Home → Ask WAi
- "How do I set up a global simultaneous campaign?" If you're new to this and feeling overwhelmed, just ask WAi.
- From setting your funding goal to structuring Rewards and crafting your Story’s opening—WAi, trained on data from tens of thousands of successful projects, will immediately suggest strategies tailored to your category.
- From funding preparation to marketing strategies, it’s a customized AI equipped with all the data you need to grow your brand.
- STEP 2. Create a project → Select “Simultaneous Global Launch”
- The process is the same as launching funding in Korea. Just select “Global Simultaneous Launch” during the project creation stage, and you’re all set. The wadiz system handles the English translation for international supporters.
- All you need to do is write your story in Korean.
- STEP 3. Register to launch soon → Gather international subscribers
- You can start accepting notification sign-ups from international supporters even before the campaign launches.
- As seen in Neulgeurim’s second funding campaign results, the number of people who sign up for these notifications determines the initial cheer of your funding campaign.
- WAi also recommends promotional action plans for each stage, both before and immediately after WAi is launching soon.
- STEP 4. After Launch → Monitor Real-Time Data via the Dashboard
- Once the funding begins, you can check daily updated data on the Maker Home dashboard to see which countries your traffic is coming from and which Rewards are popular.
- This structure allows you to handle everything necessary for business success—from funding launch and data analysis to CX—all in one place. And this data becomes the foundation for your strategy for the next funding campaign.
No need to worry even when you’re on the go. The core features of Maker Home are fully accessible on mobile, so you cancommunicate with your supporters in real time, no matter where you are.
Frequently Asked Questions
Q. How should I prepare to ensure my e-book or class funding campaign is successful?
A. The key is to design Rewards tailored to your category, develop a strong title strategy, and establish a clear Story direction.
Q. What benefits are there to starting global funding now?
A. The Global Zero Pass promotion is currently underway. wadiz’s service fee for international payments has been reduced from 12% to 0%. This is your chance to build your first global data set with 0% fees, translation costs, and shipping costs. However, the promotion may end without notice, so be sure to check it out right away.
Q. Where should I start with my first global funding campaign?
A. If you’re new to wadiz, you can also enjoy a 30% discount on your first funding campaign’s service fee. Start by visiting the wadiz maker home and asking WAi exactly, “I’m new to global funding—how should I prepare?” You don’t need to study complicated procedures in advance.
Ultimately, expanding globally isn’t about perfect preparation—it starts with the courage to take that first step. Your first experience becomes the strategy for your next project—and serves as a new starting point.
And until the moment your content crosses borders to reach true fans, wadiz will be your reliable partner, offering not only fee discounts but also a variety of services and support!
Check out our 0% international transaction fee offer right now and launch your first project.
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