How to Get Featured on the wadiz Algorithm: Event Strategies for Success

Don’t forget to take this with you!

• Notification sign-ups, pledges of support, comments, and follows are the most cost-effective and powerful drivers for securing top placement on wadiz.
• By designing events that generate pre-launch notifications, immediate momentum upon launch, and sustained momentum during the first three days, you can achieve funding in the hundreds of millions without advertising costs.
• Reviews from testers and Community engagement alleviate the “anxiety” that’s a chronic issue in funding, maximizing your conversion rate.

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The key to successful wadiz funding is your communication metrics with supporters! 

 What is the wadiz success formula? 
- Notification Subscriptions, Pledges of support, Comments, and Follows—these are the core features that drive wadiz’s algorithm!

Only when these metrics are high will wadiz’s algorithm determine, “This project is really popular,” and feature it at the top of the main homepage. 
Ultimately, a campaign isn’t just about giving away freebies—it should be a strategic tool that naturally incorporates notifications, Pledges of support, comments, and follows into the participation requirements to simultaneously boost these metrics and secure a spot on the main homepage.

Successful makers use ① an “Opening Rush” to build momentum within the first 24 hours after launch, ② “Previewer's reviews” to build trust, and ③ a “72-Hour Verification” event to solidify their momentumto 
to generate hundreds of millions in funding without spending a dime on advertising!

How to Use Events to Explode Communication with Supporters

If you create a compelling reason for supporters to take action through events, your project is much more likely to succeed! Check out the three event strategiesused by successful makers below.

Launch Rush Event	Generated overwhelming initial momentum immediately after launch	- Squishy Shoes (Reached 110 million won) - Dragon Robe Beach Towel (8,823% of goal reached)
Experiential Event	Removing Purchase Barriers by Building Trust	- Whipped Duvet (170 million achieved) - Red Ginseng Horse Bone Pills (36,670% achieved)
72-Hour Event	Consolidating Early Momentum into Success	- Danggi Bag (22,169% of target achieved) - Heirit Pad (18,938% achieved)

1. Launch Rush Event: Generating Overwhelming Initial Momentum

This is an event held for backers during the funding period. The number of supporters who join within the first 24 hours after launch determines how the algorithm ranks your project.

 

How can you make the most of it? It’s best to start this when your project is featured in the “Launching Soon” tab before the funding campaign launches. 

Before the launch, encourage people to “sign up for notifications,” and announce that you’ll hold a raffle for gifts among those who immediately participate in the funding and leave a “Pledge of support” on launch day. The key is to get supporters excited and eagerly awaiting the launch!

• Case Study ① [Mulkkung Shoes] (Funding Amount: 114,081,200 won / Achievement Rate: 11,408%)
  • Strategy: Offer a free gift worth 130,000 won to users who sign up for notifications, follow the maker, and participate in the Pledge of support
  • Result: The unprecedented incentive sparked an explosion of notification sign-ups and follows even before the campaign launched, resulting in over 100 million won in sales immediately upon launch.
• Case Study ② [Gukjungbak Royal Robe Beach Towel] (Funding Amount: 44,115,000 KRW / Achievement Rate: 8,823%)
  • Strategy: Sign up for notifications + receive immediate funding for the project + leave a Pledge of support to receive a “royal mirror”
  • Result: By encouraging supporters to sign the Pledge of Support on the day of the launch, we secured the No. 1 spot in the real-time popularity rankings.

2. Previewer's Review Event: Building Trust to Drive Purchases and Create Fans

This is an event where you select a group of testers to leave reviews. Given the nature of funding, where products can’t be seen in person, “comment reviews” from people who’ve actually used the product are more powerful than ads.

 

How can you make the most of this? Try recruiting testers through “News,” wadiz’s communication channel. 

In exchange for providing the product in advance, make sure to request that participants post a “Community cheer message” or a “sincere review” as a condition. This is the fastest way to build trust in the early stages of a project when there are no reviews yet.

• Case Study ① [Hotel Bedding: Whipped Down Comforter] (Funding Amount: 170,904,000 KRW / Achievement Rate: 34,180%)
  • Strategy: Encourage users to sign up for notifications when applying for the trial group + Require mandatory review comments in the Community
  • Result: Sincere review comments alleviated concerns about the product and generated 170,904,000 won in funding.
• Case Study ② [Seol-Ae Red Ginseng Bone Pills] (Funding Amount: 183,350,200 KRW / Achievement Rate: 36,670%)
  • Strategy: Requiring users to follow the maker when applying for the trial group
  • Result: Not only did the project gain trust through over 460 review comments, but it also secured 23,000 followers, building a dedicated fanbase for both the maker and the project.

3. 72-Hour Event: Turning Early Momentum into Success

This event is for backers who participate within the first 72 hours of the funding campaign launch. It helps maintain engagement metrics for three days (72 hours) to ensure the excitement from launch day doesn’t fade.

 

How to Use It? When the initial momentum from launch day starts to wane, launch a “Funding Number Verification Event.” 

This event rewards participants with a gift if they follow the project, sign the Pledge of support, and leave a supportive comment in the Community after completing their funding contribution. This prevents supporters from leaving and boosts community engagement, helping your project maintain its top visibility.

• Case Study ① [Danggi Bag & Traditional Keychain] (Funding Amount: 110,846,200 won / Achievement Rate: 22,169%)
  • Strategy: Within 72 hours of funding launch, encouraged backers to follow the creator, post supportive comments in the Community, and sign a Pledge of support
  • Results: By reducing the time supporters spent deliberating, the campaign maintained a steady influx of traffic and consistent metrics, firmly securing a top spot in the popularity rankings.
• Case Study ② [Hirit Special Material Pad] (Funding Amount: 94,692,400 KRW / Achievement Rate: 18,938%)
  • Strategy: Offer a gift to supporters who signed up for notifications and posted their funding number plus a cheer comment in the Community within 72 hours of the campaign launch
  • Result: By encouraging pre-registered notification subscribers to actually make payments and post comments, we maximized momentum during the first three days.

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FAQ -How to Apply This to Your Project RightNow

Q: Why is encouraging supporters to sign the Pledge of support and leave comments important?

A: The wadiz algorithm has been updated, and it now places greater emphasis on metrics related to communication with supporters. Only when these metrics are high will your project be selected by the algorithm, leading to a successful funding campaign!

Q: What should I do first to get started right away?

A: Check out the Global Zero-Pass or the first-time funding fee discount promotion. It’s much more effective to use the money you save here for event giveaways or perks!

Plan an event that will give your project a real boost!

Ultimately, funding success isn’t about how much you spend on advertising, but how strategically you design a “reason for supporters to take action”.
Many makers worry, “Is my funding campaign failing because I don’t have enough advertising budget?” but that’s not actually the case. Makers who achieve truly successful funding campaigns raising hundreds of millions of won focus on metrics like newsletter sign-ups, Pledges of support, comments, and followers rather than advertising costs.

Events that encourage supporter engagement and participationare the most powerful engine to propelyour projectto the top of the wadiz algorithm. 
Try applying this little-known formula for success. The accumulated metrics of engagement with your supporters will ultimately lead to successful funding. 

Start planning an event right now to give your project a boost!

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