3 Strategies for New Brands to Build a Base of 30,000 Loyal Fans
Here’s One Thing You Should Know Before You Go
- Once you’ve built up a following, you won’t have to start from scratch with every new funding campaign. wadiz’s algorithm also gives more visibility to projects with high supporter engagement.
- Followers aren’t generated by ads—they’re built through the way your project page is designed.
- The top three makers with the most followers on wadiz built trust by using numbers instead of superlatives, highlighting pain points instead of specs, and featuring supporters’ testimonials instead of brand descriptions.
Do you find yourself repeatedly setting up new ads and explaining your brand to people who are seeing it for the first time every time you launch funding? If you’ve built up a following, that process changes. On the day you launch a new project, notifications go out to people who already know your brand and have been waiting for it.
Top makers who consistently run successful funding campaigns on wadiz have supporters who keep coming back, eager to see “what this brand will release next.” After analyzing data from the top three makers with the most followers on wadiz, we found three common traits. By the end of this article, you’ll learn three key points you can apply right away.
3 Common Characteristics of Projects That Build a Following
The “Follow” button is clicked in two stages. When supporters first view a project page, they develop an initial sense of trust—thinking, “This product looks promising.” Then, when they feel that “this brand truly understands my problem,” they click “Follow.” From a supporter’s perspective, it’s a natural reaction to develop more affection for a brand that solves their specific pain points rather than one that simply boasts impressive specs. Let’s take a look at what set the top three makers on wadiz apart.
| maker | Number of Followers | How to Turn Supporters into Fans | Example |
|---|---|---|---|
| MiniDuct | 37,532 | They first identified people experiencing inconvenience and then used numbers to illustrate the process of resolving it. | 7,000 hours of research · 7.5g · 28 hours of use |
| Derma Nature Cosmetics | 34,465 people | By highlighting clinical results for the 40–50 age group, they convinced people of all ages of the product’s effectiveness. | Pores -98%, Dark Spots -31% |
| Around X | 33,228 | We highlighted the shortcomings of frying pans, as identified by our supporters, by featuring them prominently in the project title, Story, and advertisements. | No Sticking X No Abrasives |
① They let supporters speak directly about the product’s strengths
No matter how much a maker touts the quality of their product, a single line from a supporter—such as “I’m back because this is a brand I trust”—has a much stronger impact. These three makers created several mechanisms to encourage supporters to naturally share their experiences.
Rather than simply offering a “comment for a chance to win” giveaway, they consistently posted questions on their News feed asking supporters about their experiences, such as, “Why did you need this product?” When supporters left comments, the makers responded directly and incorporated those responses into the project Story.
As a result, the Community accumulated comments from supporters like, “I’ve been using this consistently, so I’m stocking up since this is a great opportunity,” and first-time visitors are persuaded by these one-liners from supporters—which carry more weight than the brand’s own description.
② We built trust with numbers and certifications, not just buzzwords
Anyone can use expressions like “I like it” or “It’s effective.” These three makers were different. Numbers aren’t just the makers’ claims—they’re evidence. When a supporter first lands on the project page, trust is established, and that trust leads them to click the “Follow” button.
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The Nature Cosmetics
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Mini Duct
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Around X
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- The Nature Cosmetics emphasized the product’s efficacy right from the title: “Pores -98%, Dark Spots -31%.”
- MiniDuctrepeatedly featured “7,000 hours of research, 7.5g ultra-lightweight, 28 hours of use”throughout the page to reinforce the persuasive power of its unique selling point: lightweight earbuds.
- Around Xshowcased its product development expertise with “10 million units” and “30 years,” and built trust in product quality through test certificates from third-party verification agencies.
③ They addressed the target audience’s pain points before getting into product details
None of the three makers started by listing product specifications. Instead, they first addressed the pain points supporters are currently experiencing. The moment supporters feel, “This brand truly understands my problem,” they click the ‘Follow’ button.
Derma Nature Cosmetics , with people in their 40s and 50s concerned about age spots and blemishes in mind, incorporated clinical results from actual participants in their 50s throughout the project story.Supporters in their 40s and 50sgain trust by seeing the changes in people with similar skin concerns, while supporters in their 20s and 30s think to themselves, “If it works this well for people in their 50s, it’ll be effective for me too.”
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MiniDuctdidn’t focus on age or gender; instead, it grouped people based on a single criterion: “those whose ears hurt from wearing headphones for long periods.”
By highlighting that discomfort before the product description, the subsequent specifications feel like “the time invested and results achieved to solve my problem.” In fact, comments cheering the funding campaign show that supporters view the Rewards as solutions to the problems they’ve faced with earbuds and are expressing high expectations.
Around Xincluded the phrase “No Sticking X No Abrasive” directly in the title.Doesn’t the title intuitively reflect the frustration that supporters have always felt?
Because of this, supporters who have long had a need for a good frying pan are more likely to click immediately the moment they see the project title or banner while browsing wadiz.
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| Around X’s intuitive project title highlighting the pain points | Comments from real supporters who resonated with the product and brand Story |
The Structure Where Followers Become Brand Fans
Followers aren’t important just for notifications about future funding campaigns. On wadiz, there’s a common formula for success found in all successful projects: “Know, Like, Comment, Follow.’ The more active a project is in these four areas—notification sign-ups, Pledge of support, comments, and follows—the higher its sales will be, and the wadiz algorithm also gives more exposure to projects with high supporter engagement.
Followers are one of those four elements, and followersare highly engaged customers who receive updates on events, new product launches, surveys, and behind-the-scenes stories posted by makers. As the channel that most effectively encourages active engagement and communication with supporters, they are an essential element for project success.
For example, 210 Edit accumulated over 15,000 followers exclusively on wadiz, without operating its own online store. Even after running more than 80 funding campaigns, the brand didn’t have to start from scratch each time because it already had fans eagerly awaiting its updates. The more followers you have, the faster the response on the first day of your next project’s launch.
3 Things You Can Try Today
If you want to apply the common traits of these three makers right away, here’s how to get started.
- On your project page, find one expression like “I like it” or “It’s effective” and replace it with a specific number.
- If there’s a sentence introducing your target audience, move it up in the text so it appears before the product description.
- When you post an update on your maker page today, ask a question that encourages supporters to share their experiences in the comments.
You can’t build a following overnight. But it starts with reaching out to your supporters today. If you’re unsure about how to adjust your project, ask WAi!
-> Learn how to design events to grow your follower count
Frequently Asked Questions
Q. Can I build a following even if this is my first funding campaign?
The number of followers depends more on how you set up your project page than on the number of funding campaigns you’ve run. Approaches like addressing supporters’ concerns upfront or presenting test results with concrete numbers can be used right away, even for your first campaign. wadiz also provides a separate page creation guide specifically for first-time project makers.
Q. Does having more followers make a real difference for my next funding campaign?
The more followers you have, the faster the response on the first day your next project launches. On wadiz, when a project by a maker with followers goes live, a notification is automatically sent to all of their followers. This is one of the reasons why MiniDuct, with 37,532 followers, was able to quickly boost its initial funding rate for every project.
Q. What should I start with right now?
Try posting a news update on your Maker Page today. It’s even better if you ask a question about their experiences so that supporters can leave comments. If you haven’t launched a project yet, start by finding an evocative phrase on your project details page and turning it into a specific number.
You can start building a fanbase for your brand right now
Building a brand’s fanbase ultimately means giving supporters a “reason to look forward to this brand’s next project.”
Wadiz will be with you every step of the way until your first project becomes a leading brand in its category. Post your first update on your maker page right now and get ready to engage with your first fans.
