3 Strategies for Pledges of Support That Boosted Funding Success Rates to 92%
This content is
Episode 5 of the <WAi Answers>
series
Don't forget to do this!
- Projects that successfully collect pledges of support have a success rateof over92%.
- Just follow these three strategiesto achieveconsistent results.
- Read to the end and be sure to pick up the WAi practical prompts you can apply to your product right away.
"Pledge of support" is a feature that lets you share your project on social media and online Communities.
It’s also a key feature for increasing “notification sign-ups,” which are crucial to the project’s funding success.
Notification sign-ups are a key factor in the algorithm’s recommendation system and account for 60% of initial sales—and those sign-ups start right here with the Pledge of Support.
According to wadiz data, projects with 100 or more “Pledges of Support” had six times more notification sign-ups than projects with fewer than 50.
Their funding success rate also rose to 92.6%.Ultimately,a solid base of “Pledges of Support” increases notification sign-ups, creating a cycle that leads to algorithmic exposure and successful funding.
So, there are two things you should do first before launching your project.
Create a project people want to share, and encourage family, friends, and acquaintances to share it naturally.
Every single signature from the people who will be the first and most sincere cheerleaders for your project helps increase notification sign-ups, gets your project selected by the algorithm, and creates a flow that leads to a successful funding campaign.
01. 3 Strategies for Pledges of Support That Boost Funding Success Rates
Last April, an analysis of the top three projects by number of pledges of support revealed that both the number of notification sign-ups and the total funding amount far exceeded the average.
What these projects had in common was their effective use of “mechanisms that make supporters want to share voluntarily.” Today, I’ll introduce the three strategies that led to these tangible results.
| Top 3 Projects by Number of Pledges of Support | Pledge of support |
Number of notification sign-ups
|
Funding Success Rate
|
| PepBridge Massage Chair | 1,618 | 2,596 | 5,506% |
| Glea Foldable Cooler Bag | 1,182 | 11,325 | 52,572% |
| Simpson Collection Puzzle | 1,032 | 5,209 | 7,007% |
1) Create a product that “brings a specific person to mind.”
Sharing happens the moment a supporter thinks, “This is perfect for that person.”
All three projects intentionally incorporated this point into their stories. In other words, they clearly defined the target audience likely to be interested in their project.
| PepBridge Massage Chair | Glea Foldable Cooler Bag |
Simpson Collection Puzzle |
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| This campaign targeted children who are considering gifts for their parents ahead of Family Month. | It targets people interested in outdoor activities and camping, as well as those who trust the LG brand. | By explicitly naming “Simpsons fans” as the target audience, it evoked the image of a friend who is a die-hard Simpsons fan. |
2) Create “the perfect moment to share right now.”
All three projects launched at a time when people were most eager to share. It’s okay even if your product isn’t tied to a specific season.
Unlike e-commerce, funding campaigns are only open for a limited time, so it’s much easier to position your product as something “available only right now.”
Add phrases that create a sense of urgency—like “limited quantities” or “first-ever reveal”—and even non-seasonal products naturally give people a reason to share them right away.
| PepBridge Massage Chair | Glea Foldable Cooler Bag | The Simpsons Collection Puzzle |
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| By explicitly including “Family Month Gift” in the title, it naturally created a reason to share it right now. |
By launching the project during the spring season, when camping demand is on the rise, naturally boosted the desire to share. |
Using the tagline “Revived after 15 years,” they emphasized that now is the perfect time to participate. |
3) Stimulate early adopters’ desire to share.
wadiz is a platform where early adopters who respond to new, unprecedented value gather.
All three projects took this platform’s unique characteristics into account and incorporated the product’s freshness and unique selling points into their campaigns.
It’s okay if your product isn’t completely new! Simply by identifying your product’s “firsts” and “unique qualities” and incorporating them into your project, supporters will start sharing it on their own.
| PepBridge Massage Chair | Glea Foldable Cooler Bag | The Simpsons Collection Puzzle |
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| By highlighting value for money, they presented a new option offering a new alternative. |
With the tagline “This is a refrigerator that doesn’t fold,” they introduced a new product category. |
Using the phrase “Revived after 15 years! Unveiled for the first time,” conveyed the product’s exclusivity. |
02. Apply this to your project in just 1 minute
No need to worry about how to apply this.
Just enter three key features of your product, and WAi will provide you with sample phrases you can use right away in your project.
Ask WAi right now and boost your funding success rate.
[WAi Prompt]
“Apply the strategies below directly to my project.”
1. Position your product as one that “brings a specific person to mind”
2. Create a “must-share right now” moment
3. Clearly showcase the product’s novelty
- Product category: [Example: Dietary supplements]
- One-line product description: [Example: Drink just one glass a day to completely flush out toxins]
- Key Target Audience: [Example: Women in their 50s and 60s]
[Sample Answer]
I’ll take the three strategies you listed below and apply them directly to diet supplements targeting women in their 50s and 60s.
1. Position the product as one that “brings a specific person to mind”
- One cup a day for women in their 50s and 60s who want to say goodbye to “bloated mornings”
- For women in their 50s and 60s who feel bloated every morning, a daily cup that starts with a difference in the bathroom
2. Create “the perfect moment to share”
- For moms struggling with dieting, give them the gift of “one cup a day” right now
- Before you pull out your summer clothes, this is the golden opportunity to transform women in their 50s and 60s’ bloating and bowel habits
3. Clearly Highlight the Product’s Freshness
- Designed to address the digestive health, bloating, and nighttime bathroom habits of women in their 50s and 60s
- An approach where just one glass a day eliminates the need for drastic changes to diet or exercise
4. One-line descriptions and title examples (ready to use)
03. FAQ
Q. Can I collect more than 100 pledges of support?
A. Yes, it’s definitely possible. In fact, the top three projects in April all collected over 1,000 signatures.
The key is not to try to reach a large audience right from the start, but to share it first with people who will genuinely cheer for you, such as family, friends, and acquaintances.
Those first signatures will increase the number of people who sign up for notifications and create a cycle that leads to greater algorithmic exposure.
Q. Can I only collect pledges of support during the period of launching soon?
A. No, you can continue collecting them even while the funding campaign is underway.
However, since having more pledges of support early on leads to more notification sign-ups and greater algorithmic exposure, it’s best to actively gather them even before the main funding campaign begins.
Consistently spreading the word to those around you before the campaign launches is the key to making a difference in your results.
Q. Which of the three strategies should I apply first?
A. Finding the strategy that best suits your product is more important than the order in which you implement them.
If your product is in demand as a gift, start with “Targeting Specific Audiences”; if it’s seasonal, start with “Timing.”
If you’re unsure which strategy is right for you, enter your product information into the WAi prompt to receive customized copy examples within one minute.
For a successful project,
and you’re wondering where to start,
start right now by collecting “Pledges of support,” which serve as a solid foundation for all your performance metrics.
With WAi, you can prepare more easily and strategically
