From the first funding round of 140 million to the latest “it” item, here are 5 early trends for forward-thinking product planning
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Episode 1 of the <Early Trend>
series
Be sure to keep this in mind!
- Staying One Step Ahead: Demand for May gifts is already determined in April, and projects that build anticipation four weeks in advance capture the market.
- First Successful wadiz Campaign: About 30% of the successful projects in April were first-time funding attempts.
- Trends that Stimulate the Five Senses: Just like the craze for keycaps (touch) and ube (sight), the trend is for products to stimulate the five senses through their core features.
The key toa successful projectstarts with accurately reading where the market is headed right now. If you identify trends earlyand incorporate them into your planning, your project’s chances of success will increase significantly.
From the moves of makers who secured the Children’s Day market a month in advance, to the case of a new maker in April who received 140 million in funding—the highest amount achieved—and the current craze for tactile and visual experiences seen in keycaps and Ubero, here are the 5 key signalsthat you should apply to your brand right away.
What’s Driving wadiz Supporters Right Now
Based on wadiz’s internal data for the month of April, the signals of success were more dynamic than ever.
From proactive planning in preparation for the May season to the overwhelming emergence of new makers, here’s a summary of the hottest real-time trend indicators currently rising on wadiz.
| Strategy to Capitalize on Special Occasions |
April Launch Strategy Targeting May Demand |
69% Increase in Kids Category Transaction Volume |
| Trending Funding Keywords for the Seasonal Transition |
Hooking Messages for the Beauty, Classes, and Tech Categories |
Top Search and Click-Through Rates During the Spring-Summer Seasonal Transition |
| Strong Performance by New Makers |
Success Rates on Par with Established Makers |
“Wearable Aesthetics: Lower Body Circulation Project” Reaches 140 million in its First Launch |
① Demand for May holidays: Makers got a head start in April
For major seasons like Children’s Day, the launch timing directly determines success or failure.
Looking at actual April data, savvy makers launched their projects a month in advance to secure May demand.
In particular, projects promoting “Guaranteed Delivery Before Children’s Day” recorded over 100 million won in sales, driving a 69% surge in transaction volume in the Kids category.
② Keywords Gaining Attention During the Spring-Summer Transition: Beauty, Classes, and Home Appliances
The hottest keywords on wadiz recently are beauty, classes, and tech appliances. Supporters in these categories no longer respond to mere specifications.
Intuitive messages that immediately showcase the changes after using a product—such as “skin gets lighter and lighter” or “zero outsourcing costs”—are overwhelmingly driving search traffic and click-through rates.
'O2Skin' Maker: <WEARABLE Aesthetic Lower Body Circulation Project>
③ About 30% are new makers—success isn’t just about experience.
Although about 30%of the successful projects in April were from new makers, their funding success rates show little difference from those of established makers.
Among new projects, the one that achieved the highest funding amount was ‘'Wearable Aesthetics Lower Body Circulation Project''—achieved an overwhelming result of140 million wonin a single funding campaign.
This proves that on wadiz, anyone can achieve funding success as long as they have a solid product and a concept that aligns with current market trends.
Visual and Tactile Signals from the Retail Market
Even outside the funding sphere, the retail market is showing powerful trends that makers should take note of. Explore these two trends to discoverideas you can immediately incorporate into your project.
- "Keycaps": Tactile Toysfor "Sensory Healing" That Relieve StressThrough Touch
- Visually striking“Ube”:A “photo-sharing craze” sparked by itscuriosity-piquing purple hue
① A market that responds to the “click” sound: Keycap keychains surge 175-fold
Stress-relief products that appeal to the “feel” of the handsare all the rage. In particular, sales of“keycap keychains”—which capture the tactile feedback of mechanical keyboards—have skyrocketed by a staggering 175 times.
People are going crazy for “sensory healing” that stimulates sight, sound, and touch all at once through squeezing and crushing.
- Rather than simply emphasizing functionality, highlight the intuitive joy and sense of relief that supporters will feel when they touch the product right on the front page of your campaign page.
② The Next “Duzhenku”? The Visual Takeover of Purple “Ube”
Following the “Dujonku” craze,“Ube”—a purple yam from Southeast Asia—is taking over the retail market.
Its intense purple hue—achieved without artificial coloring—is sparking the MZ generation’s desire to post photos, with Instagram posts tagged #ube surpassing 750,000.
- For Ube, the purple hue that seems to burst through the screen is key. Combine healthy ingredients with an unconventional visual to simultaneously stimulate supporters’ curiosity and their desire for “experiential consumption.”
The five trends we’ve looked at today aren’t just numbers—they’re a source of ideas that makers can put to use right away.
Try applying them this way
- Seasonal Planning: Demand for anniversary gifts is determined 4 weeks in advance. Start building anticipation 4–6 weeks ahead.
- Message Review: Check the latest trend keywords and craft phrases that intuitively convey life changes, such as “getting whiter” or “zero outsourcing costs.”
- Sensory Elements: Textured toys that offer a satisfying tactile experience and the vivid purple “ube” are leading trends among the MZ generation.
FAQ
Q. I’m new to funding—can I succeed on wadiz?
A. The average funding achievement rate for new makers’ projects on wadiz (2,606%) is similar to that of established brands (2,594%). Success depends more on “product quality” and “preparation” than on prior funding experience.
Q. Don’t trends like “Ube” or “keycaps” apply only to specific categories?
A. No, they don’t. If you’re a food maker, you can use the vibrant colors of “ube” as a design reference; if you’re a fashion accessory or tech maker, you can draw inspiration from the tactile feel of “keycaps.” The key point is that these trends stimulate the supporters’ five senses.
Get a head start
prepare your project ahead of the curve,
Ultimately, funding success depends on quickly identifying market trendsand weaving them into a story unique to your project.
Of the five key signals shared today, which idea will reignite your project?
Get a head start on your project right now by leveraging trends ahead of the curve.
