3 Strategies for Writing wadiz News Posts That Achieve a 99% Funding Success Rate
Updated: June 2, 2026
Writing wadiz News Posts
3 Strategies
Don’t miss out on this!
- Wadiz supporters respond more enthusiastically to the honest stories and authenticity of the makers behind the productsthan to brand recognition.
- This is where the “News” feature plays a crucial role.
- For those wondering how to write news, we’ll show you easy-to-follow templates you can use right away, complete with real-life examples!
Wadiz is a community of “early adopters” who want to be the first to discover unique value.
Here, people respond more enthusiastically to the honest stories and authenticity of the makers behind the products than to brand recognition.
A feature that plays a key role here is News.
Simply put, “News” is a space for posting serialized content about your project.
From the reason behind the product to the production process and FAQs, you can share vivid and engaging stories—the kind that couldn’t all fit on the product page—in “News” to connect with your supporters.
According to an analysis of actual wadiz data, projects that consistently posted 10 or more News items had a funding success rate of a whopping *99%!
So today, for makers who are about to launch their first funding campaign and are wondering how to write the news,
we’ll show you the “behind-the-scenes production Story” format—the easiest type to start with—along with real success data!
*Data period: January–April 2026
| News Post Templates | Key Strategies | Leading Successful Brands | Funding Achievement Rate |
| The Process Behind the Idea | Reason for Creation Storytelling | Murin (Ornamental Air Freshener) | 1,522% |
| Product Development Story | Transparent Disclosure of the Development Process to Enhance Product Quality | Su: in (Gonryongpo Tie) | 2,272% |
| Real-World Testing Process | Sharing Honest Reviews from Employees and Acquaintances | Rootin (Cleanse Juice) | 13,531% |
Type 1. “Here’s why I created this product…” Share the story behind the idea
Sharing the inspiration behind your product adds a unique Story that captures supporters’ interest and resonates with them.
Even for a common product, adding an interesting narrative makes supporters perceive it not as just a product, but as one with a “special story.”
💡The story of “Mulin,” a project that reached 1,522% of its funding goal as a maker
The “Murin” maker sparked interest and curiosity in norigae by presenting the news story “King Yeongjo and his daughter-in-law wishing for the well-being of a loved one” through their project updates.
By weaving an engaging narrative into a product that could easily have been seen as just a simple traditional ornament, they made supporters view the norigae as an “object with special value.”
💡WritingTip
When writing about what inspired you to create the product, make sure to explain “why this product was needed.”
Try to vividly recall the specific moment that served as the starting point—such as an inconvenience you personally experienced, a concern shared by someone close to you, or a story that inspired the product.
By harnessing the power of storytelling, your product becomes a one-of-a-kind creation.
In this way, you’re giving your supporters not just a simple item, but a “special experience of owning a story.”
Type 2. “We’ve put this much effort into preparing!” Sharing your passionate product development journey
By transparently sharing the product development process, you can effectively convey the product’s quality and your authenticity as a maker.
Instead of simply showing the finished result, try sharing the process of how the product was made.
The more you show the thought process behind bringing your idea to life and the choices you made to create a better product, the better your supporters will understand the product’s value and what sets it apart.
💡 The story behind “Su: in,” which reached 2,272% of its funding goal as a maker
The maker began with the question, “What would traditional artifacts look like if used in the 21st century?”
and showcased the intense preparation process—delving into reference books and academic papers—that led to the launch of a single tie on wadiz.
They shared the design stages involved in perfectly recreating everything from the patterns on the Gonryongpo robe to the calligraphy on Admiral Yi Sun-sin’s long sword, and by insisting on fabrics and the traditional “jinggeumsu” technique—which require several times the effort—
and vividly recounted the behind-the-scenes story of how this elevated the product’s quality in the News.
💡 Writing Tip
When writing a product development story, it’s more important to showcase the process than the result.
Be specific about which materials you chose, how many rounds of testing you went through, and why you insisted on a particular process or design.
If there were any failures or improvements along the way, feel free to share those too! A maker’s “well-reasoned persistence” will turn supporters into loyal advocates, not just buyers.
Type 3. “Here’s what people say after actually using it!” Showing the real product testing process
Sharing actual user reviews and the testing process makes it easier to engage your supporters. It doesn’t have to be a review from a famous influencer.
Share the honest reactions of people close to your actual target audience—like family, friends, or colleagues—as they use the product.
Especially on platforms like wadiz, where orders are placed before the product is manufactured, real-life experiences and testing processes serve as crucial evidence for the project.
💡The Story of “Rootin,” a maker who achieved a 13,531% funding goal
The Rootin’ maker wrote vivid News on product reviews by leveraging employees with diverse personas—such as an employee with an elementary schooler’s palate, a green juice enthusiast, and an employee on a daily diet.
By sharing specific, relatable everyday stories—such as “Even people who used to hold their noses while eating something they didn’t like now seek this out on their own” and “I’m completely freed from the hassle of washing, blending, and drinking it every day”—
they shared specific, relatable everyday anecdotes that consumers could deeply relate to, naturally helping supporters recognize the product’s value.
💡 Writing Tip
Include reactions from people who closely resemble your actual target audience in your test reviews.
The more specific the persona—such as “chronic overtime workers,” “parents exhausted by childcare,” or “cooking beginners”—the better, as they’ll resonate with your product’s target audience.
Additionally, sharing the issues discovered during testing and the process of improving them can further boost trust in your product.
If you’re wondering how to apply this to your project,
ask WAi, wadiz’s AI partner!
Just enter your product details, copy the text, and ask WAi.
WAi has been trained on tens of thousands of successful funding campaigns and will immediately draft a News post tailored to your product.
✅ WAi Prompt
"Based on my product information below, please come up with News content that will resonate with my supporters."
[Product Information]
- Product Name: (e.g., Body lotion that reduces belly fat when applied)
- Category: (e.g., Functional Cosmetics)
- Target Audience: (e.g., Women in their 50s and 60s)
- Reason for creating the product or pain point addressed: (e.g., lack of time or stamina to exercise)
- Experiences with failures or revisions during development: (e.g., Conducted multiple formulation tests to create a texture that’s easy to apply)
- Anecdotes from the testing process (including reactions from acquaintances): (e.g., There were reviews stating that the product didn’t absorb quickly enough, causing discomfort)
[Request]
Based on the information above, please plan a News post that will resonate with supporters
1) The Birth of the Idea — The story and background behind the product’s creation
2) Product Development Story — Transparently share the rigorous process undertaken to enhance quality
3) Product Testing Process — Actual user reactions and before-and-after comparisons
For each topic, please suggest [2 potential News post titles], [1 example of an opening sentence], and [what kind of photos or materials would be good to include].
and finally, create a flowchart that ties all three pieces together into a cohesive series.
Start writing your News post right now!
What wadiz supporters need are the stories behind the product, the challenges faced during production, and the maker’s genuine experiences.
A single News post written right now can resonate deeply with supporters and serve as the starting point for creating your project’s “first fan.”
Share your vivid and engaging development story as a maker right now!
Start with wadiz, Just Start on wadiz
Find a practical guide covering everything from funding preparation to success at the wadiz maker center
[Click here to view related content featuring WAi prompts you can copy and paste right away]
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