How to Use Booster Coupons to Boost Both Notifications and Sales

Use Booster Coupons This Way to 
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• Booster coupons can be used as an incentive to gather notification sign-ups during the phase when the product is launching soon and as a tool to boost sales during the funding phase.
• According to wadiz coupon usage data, fixed-amount coupons worth 5,000 to 10,000 won, as well as coupons issued 7 to 2 days before the campaign deadline, have shown the best results.
• When used in conjunction with push ads and display ads, coupon offers reach more supporters andlead toactual redemptions.

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Are you getting a lot of notification requests but struggling to close sales?
Are people visiting your product pages but not converting to purchases?
Do you want to generate more interest even as you are launching soon, but need a compelling perk to offer your supporters?

If so, what you need right now isn’t just a simple discount— “a reason to join now”.

Booster coupons give supporters a reason to take action.During the phase before launching soon, they provide a reason to sign up for notifications, and during the main funding campaign, they encourage early payment.
However, simply creating a coupon isn’t enough. You need to plan when to issue it, at what value, and with what message; and after issuing it, you must promote it sufficiently through advertising to drive actual usage.

Let’s take a look at booster coupon strategies you can implement right away.

1. During the launching soon phase, use coupons as a “benefit for signing up for notifications”

Booster coupons can serve as a powerful incentive to encourage users to sign up for notifications. 
By informing supporters that “if you sign up for notifications, you’ll receive a coupon to use after the main funding campaign launches,” you give them a reason to sign up.

Purpose	Message Examples
Attracting Notifications Subscribers	Sign up for notifications and receive a 10,000 won coupon on a first-come, first-served basis!🎟️
Encouraging Purchases Immediately After Launch	Exclusive 72-hour limited-time coupon for notification subscribers! 🎁
Create a Sense of Urgency	Coupons are valid for only 3 days after launch⏰

Coupons for launching soon are are even more effectiveto be even more effective.
The key is to make supporters feel, “I should sign up for notifications now,” rather than “I’ll check it later.” 

2. During the main funding phase, use coupons as a “revenue booster”

During the main funding phase, the role of coupons varies depending on the stage.
Early on, they speed up the checkout process; in the middle, they reignite interest; and toward the end, they nudge supporters toward the final purchase decision. 

Main Funding Phase	Role of the Coupon	Message Example
Early on	Conversion to Purchase Immediately After Launch	⏰If you don’t use your 10,000 won coupon today, the benefit will expire. Download the OOO coupon and participate right now.
Mid-campaign	Re-engaging and Re-attracting Customers	If you’re still on the fence, grab a 10,000 won coupon (while supplies last) and give it a try with no pressure! 🎟️
Late Stage	Encouraging a Purchase Decision Before the Deadline	D-3 until the end—get a 72-hour limited-time coupon! 🎁
Just Before Ending	Final Conversion	🚨Today is your last chance! If you don’t use this 10,000 won coupon now, the offer ends—don’t miss out on OOO.

Rather than issuing a main funding coupon just once and calling it a day, you can run them multiple times in line with the project’s progressin line with the project’s progression. 
It’s best to assign specific roles to coupons based on the project stage—such as “early bird” benefits in the early stages, “first-come, first-served” benefits in the middle, and “end-of-campaign” benefits in the final stages. 

3. Coupon Performance Patterns Revealed by Data: Here’s How to Use Them

Looking at actual usage data for wadiz Booster coupons, there were consistent trends during periods of high performance.
Fixed-amount coupons ranging from 5,000 to 10,000 won were the most commonly used in actual campaigns.
This is because supporters can intuitively understand the benefits, and makers can manage the financial burden of discounts relatively stably.

Additionally, coupons issued 7 to 2 days before the deadline tended to yield the highest funding efficiency per coupon.
Since this is the point when supporters who are already aware of the project are considering a purchase, the coupons likely served as a helpful nudge toward their final decision. 

However, this data should not be interpreted as meaning that “you must offer coupons only at this specific amount and at this specific time.” 
The key is to design coupons tailored to your project’s average order value, operational stage, and goals.

Situation	Recommendations
If this is your first time running a coupon campaign	Start with a fixed amount of 5,000 to 10,000 won
For products with a high average order value	Offer coupons worth 10,000 won or more to enhance the perceived value of the benefit
If you need users to sign up for notifications when the site launches soon	Issue coupons that can be used immediately after the Bon Funding launch
If you need to boost sales on Bon Funding,	Run coupon campaigns repeatedly during the early, middle, and late stages

4. Design coupon amounts differently depending on the product type

The same coupon amount isn’t the right answer for every project.
The perceived benefit for supporters varies depending on the Rewards price range and product characteristics.

For high-priced products, even a 10,000-won coupon can be a sufficient trigger for purchase. For everyday household items, an affordable benefit like 5,000 won can encourage quick redemption. For seasonal products, messages with clear time limits—such as “For 3 days only,” “Today only,” or “Limited time before the deadline”—are effective.
The key is to design benefits that supporters can immediately understand, tailored to your project’s average order value and the level of purchase hesitation.

5. The coupon name should immediately convey “benefit + urgency”

The coupon name is the first thing supporters see that helps them understand the benefit. 

Therefore, it’s best to clearly highlight the discount amount, validity period, and exclusivity.

Purpose	Example Coupon Names
Sign up for notifications about launching soon to attract customers	72-Hour Coupon Exclusively for Notification Subscribers
Conversion during the early funding phase	10,000 won coupon for the first customers to celebrate the launch
Mid-Funding Re-engagement	[20,000% Achieved] 50,000 won Appreciation Coupon
Conversion as the campaign nears its end	🚨Final 20,000 won discount before closing
Emphasizing urgency for first-come, first-served offers	[Limited to 1,000 people] 20,000 won discount coupon on a first-come, first-served basis🔥

Supporters compare multiple projects at the same time. If the benefit isn’t immediately apparent from the coupon name, it’s difficult to prompt action. 
Conversely, if the amount and duration are immediately visible in the coupon name, it takes less time for them to understand the benefit. 
Try designing the coupon name itself to serve as a conversion message. 

6. Combining coupons with advertising is essential to increase usage rates

The most common mistake in managing Booster coupons is failing to adequately promote them after issuance. 
To maximize the coupon’s effectiveness, you need to inform more supporters about the benefits.
Using push ads and display ads together can maximize coupon exposure.

Advertising Product	Recommended Uses
KakaoTalk Push (Standalone)	Tailored to your project: Directly notify customers and prospects about coupon benefits
App Push	Quickly notify supporters of coupon benefits via wadiz app notifications
Main Content	Simultaneously showcase projects and coupon benefits to users browsing wadiz at the very top of the mobile homepage
Multi-Channel Content	Reinforce coupon awareness through repeated exposure across various sections, such as the mobile homepage and “Real-Time Best”
Funding Packages	Display coupon benefits at the very top of the Funding Home, where supporters with high purchase intent gather
App Main Pop-up	Deliver coupon benefits with maximum impact as the first pop-up upon entering the mobile app

Stand-alone KakaoTalk push notifications are ideal for directly delivering coupon benefits to customers tailored to your project and potential customers.
Ad products where project cards are displayed—such as Main Content, Multi-Content, and Funding Packages—automatically display a “Coupon” badge, which helps reinforce awareness of the benefits.
The app’s main pop-up, which appears first when users enter the mobile app, is an effective way to strongly communicate coupon benefits.

Ultimately, the key to coupon management is reach, not issuance. 
Once you’ve created a great coupon, run it alongside ads to reach more supporters.

7. How to Use Booster Coupons: Lessons from Success Stories

The strength of Booster Coupons lies not simply in offering discount benefits.
Depending on when you issue them, the messaging you use to promote them, and which advertising products you pair them with, their range of applications—from attracting users to sign up for notifications to boosting main funding revenue—can expand significantly.

Projects that achieved strong results didn’t stop at simply issuing coupons.
They designed the role of the coupons to align with each project phase and ran them in conjunction with advertising products to ensure maximum exposure of the coupon benefits.

Take a look at the two examples below for illustrative purposes.

 

Case 1: A project that boosted conversions by “phased” distribution of 10,000 won coupons before the deadline 

The first case study is the BusinessPad project, which raised over 800 million won in funding. 

This maker did not distribute the 10,000 won fixed-amount coupon all at once.
Instead, they limited the number of coupons issued and spread the promotion over four days, ensuring that supporters were repeatedly reminded of the coupon benefit until the deadline.
A key point here is that they ran advertising campaigns alongside the coupon distribution.

This project combined the booster coupons with app push notifications, KakaoTalk push notifications, app homepage pop-ups, main content ads, and multi-content ads.
They directly reached potential customers through push notifications and increased coupon awareness among wadiz users browsing the platform by repeatedly exposing them to display ads.

In other words, the key to this case study isn’t simply that “we issued a 10,000 won coupon.”
What’s important is that we designed a strategy combining limited-quantity coupons, phased execution, and integrated ad exposureto ensure the coupon benefits translated into actual usage.

If your project is seeing slow conversions as the deadline approaches, try designing a coupon—as in this case—to serve as the final incentive for checkout before the deadline.
By promoting the coupon in multiple phases and pairing it with ads, you can repeatedly provide a reason for supporters who have been delaying their purchase to participate.

Case Study 2: Combining Booster Coupons with “KakaoTalk Push Ads” to Drive Open-Run Sales

The second case worth noting is a diamond jewelry set project that achieved 5,626% of its funding goal.

The strength of this case lies in that coupons were planned as an event during the launching soon phase and linked to a 72-hour benefit immediately after the main funding campaign launched.
During the launching soon phase, this project issued a “72-Hour Launch 10,000 Won Coupon.” It was designed to be redeemable during the first 72 hours after the main funding campaign began, 
so that supporters perceived it as “a benefit available only if they participated immediately after the launch.”.

Combining this combining this with the “KakaoTalk Push (Exclusive) – 10,000” option proved particularly effective. The ad recorded a CTR (click-through rate) of 4.77% and an ROAS (return on ad spend) of 1,150%.
Coupon performance was also strong. The funding amount generated through coupon usage was approximately 17,168,000 won, and the coupon efficiency was 171.68 times.

This case study demonstrates that the anticipation generated by coupons created while the product is launching soon can lead to a sales boost early in the main funding campaign.
In particular, by offering a short but powerful 72-hour promotion immediately after the main funding campaign launched, and directly reaching potential customers via exclusive KakaoTalk push notifications, making it a prime example.

If you want to attract more notification subscribers during the “launching soon” phase, try planning coupons not just as simple discounts, but as launch events for the main funding campaign.
By announcing in advance that a coupon will be available for use within 72 hours of the launch, you can give supporters both a reason to sign up for notifications and a reason to participate immediately after the main funding campaign goes live.

What these two cases have in common

BusinessPad is a good example of a campaign-based coupon used in the pre-launch phase, and
while the Diamond Jewelry Set is an example of linking a coupon that is launching soon to a main funding launch event benefit.

Although their operational methods differ, the common thread between the two cases is the same.

Common Features	Significance
We didn’t stop at simply issuing coupons	We first designed the role of the coupon and the optimal time to use it
We used messages tailored to each project phase	For the funding phase that will launch soon, we created a reason to sign up for notifications; for the main funding phase, we created a reason to make a payment
We ran the campaign alongside our advertising products	We exposed coupon benefits to a wider audience of potential customers and users browsing the site
We linked coupons to actual conversions and revenue	Coupons functioned not merely as perks, but as conversion tools

Ultimately, for coupons, “design and reach” are more important than “issuance.” Whether you want to gather notification sign-ups during the phase leading up to launching soon or boost sales during the main funding campaign,
booster coupons become a more powerful conversion tool when used in conjunction with advertising.

Take your project’s performance to the next level with Booster Coupons.

Booster Coupons are more than just a discount feature.
They are an operational strategy that creates a reason for supporters to participate now and allows you to design conversion flows throughout the entire project lifecycle.

Actively utilize coupons tailored to your project’s situation, and run them alongside push and display ads to effectively promote the coupon benefits. 
Even a small perk can lead to increased participation and revenue.

👉Go to issue Booster Coupons