A Guide to Setting Funding Goals for First-Time Funding Campaign Organizers

와디즈

2026.06.30

Last Updated: June 30, 2026

For projects focused on fun and meaning
Guide to Setting a Fundraising Goal

What You’ll Learn from This Article

Your funding goalshould be setas the minimum cost required to carry out your project, including the production costs for Rewards and project implementation expenses.
If you decide “what to do” before asking“how much to raise ,” the funding goal will naturally fall into place.
Just by reading this article, you’ll clearly understand how to set a funding goal for a fun and meaningful project.

01. What is the funding goal?

The target amount is the minimum amount needed to carry out the project. It should not be the “amount you hope to raise,” but rather the “amount that can realistically be achieved.”

Why is this important?

Because the success of your project depends on whether you’ve raised this target amount by midnight on the project’s end date.

If the funding goal is too high:It will be difficultto reach, the project will end without being funded, and supporters won’t be charged.
If the target amount is too low: It may be insufficient to cover the actual costs of producing the Rewards, which could cause difficulties.

Points to Consider for Fun or Meaning-Driven Projects

1. Is there a penalty if the funding goal isn’t met?
There are no separate penalties for failing to reach the target amount. The project will end, and no payments will be processed from supporters. Therefore, no penalties, service fees, or settlement fees will be charged to the maker.

2. What happens if the target amount and the actual payment amount differ?
Even if the actual payment amount is slightly lower than the funding goal—due to payment failures or other reasons—the project is still considered a success. Therefore, it’s important to set your funding goal at a level that allows you to reliably deliver Rewards from the start.
Conversely, if the amount raised significantly exceeds the target amount, you must confirm that you can produce and ship the increased quantity according to the promised schedule. If schedule adjustments are necessary, simply use the “News” section to inform supporters of the reason for the delay and the current progress.

3. If I raise more than the target amount for funding, can I change how the funds are used?
If the target amount is exceeded, any changes must remain within the scope of the project’s previously announced purpose and direction. If you need to change the spending plan, please transparently inform your supporters of the reasons for the change and the details.

02. Items to Include When Calculating the Fundraising Goal

The funding goal is set by taking into account the costs of producing Rewards, project execution costs, and wadiz’s commission. Reward production costs are the expenses incurred to create the rewards provided to supporters, while project execution costs are the expenses required to actually carry out the project, such as delivering funds or organizing events.

Items	Details	Calculation Formula
Rewards-Related Costs	Production Costs (Cost of Goods): The cost of actually producing the Rewards	Unit price × minimum order quantity
	Shipping Costs: The cost of shipping rewards to supporters	Unit price × Minimum order quantity
	Packaging Costs: Costs associated with packaging, such as boxes, cushioning materials, and stickers	Unit price × minimum order quantity
	Labor costs: Personnel costs required to carry out the project	Calculation must be tailored to each specific situation
	Contingency: Costs set aside to cover defects, additional production, and unforeseen expenses	Approximately 20% of production costs
Project implementation costs		Use the checklist below for detailed calculations
wadiz commission		Service usage and payment settlement fees

Calculate project execution costs as follows.

Rather than asking, “How much should I raise?” “What are we going to do?”—this will naturally help you figure out the necessary costs.

Planned items	Examples of Costs That May Be Included
Are there any costs associated with achieving the objectives of this project?	Donations to be distributed, rescue costs, performance expenses, etc.
Is a venue required?	Venue rental fees, studio rental fees, etc.
Are printed materials or props needed?	Costs for posters, banners, and prop production, etc.
Do you need help from external vendors?	Outsourcing costs for photography, videography, design, and editing, etc.
Are there any operational costs on the day of the event?	Refreshments, consumables, equipment, etc.
Is transportation or delivery required?	Transportation costs, shipping fees, etc.

03. Calculating a Realistic Fundraising Goal

If you’re unsure whether the goal amount you’ve set is appropriate, you can calculate the daily funding target by dividing the “goal amount by the number of funding days.”

Funding Goal ÷ Number of Funding Days = Amount to Be Raised Per Day

Let me give you an example with a target amount of 1 million won. Assuming the project runs for 30 days, the amount of funding needed each day is as follows.

1,000,000 ÷ 30 days = 33,333 won

If this amount feels achievable, your target amount is appropriate. If it feels too daunting, lower your target amount; if it feels too easy, try raising it a bit.

04. Frequently Asked Questions (FAQ)

Q. What is the minimum funding goal?

A. On wadiz, you can set a funding goal ranging from a minimum of 50만 원 to a maximum of 1억 원.

Q. What if the scale of the campaign or the target audience changes after the campaign launches? Can I change the funding goal?

A. You can adjust the funding goal before the campaign launches, but changes are not allowed after it goes live. If your plans have changed, please transparently inform your supporters of the reason and details via the “News” section.

Q. For rewards that don’t involve production costs, such as thank-you letters or online calls, do I still need to include a contingency fund?

A. Even if there are no production costs for the Rewards, unexpected expenses may arise, such as event hosting fees, operational costs, or settlement discrepancies due to failed payments. If there are no production costs, we recommend first calculating the operational expenses required to run the campaign and then setting your funding goal by including a contingency fund of about 10–20% of that amount.

📍Check out wadiz’s step-by-step funding content

Since the funding goal is the key to your project’s success, you’re probably giving it a lot of thought. But if you’ve followed along so far, setting it shouldn’t be too difficult. Here’s a tip: take a look at similar projects. Comparing their funding goals, actual amounts raised, and number of supporters will go a long way in helping you determine if your current goal is appropriate. So, shall we enter a funding goal that’s right for your project?

Start with wadiz, Just Start on wadiz

Find a practical guide covering everything from preparation for funding to success at the wadiz maker center

Setting Your Fundraising Goal

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