A Guide to Designing Rewards for First-Time Funding Campaign Organizers
Last Updated: June 30, 2026
For projects focused on fun and meaning
Rewards Design Guide
What You’ll Learn from This Article
- Rewards are a tokenfor supporters that they “were part of this project.”
- A single postcard, a line with their name, or even a one-time online call can all be Rewards. There’s no one “right” way to do it.
- From deciding on the Rewards to setting the price, this guide has everything you need to get started right away.
01. What are Rewards?
Rewards are products or services provided to supporters who participate in a project as a token of appreciation. A short handwritten note, listing the supporter’s name, or a newsletter highlighting the project’s results can all serve as Rewards. There’s no need to overcomplicate it—just choose something that offers a meaningful experience for your project.
Why are they necessary?
Rewards turn participation in a project into a special experience. Through rewards, supporters can feel that they’ve done more than just cheer—they’ve helped bring the project to life.
Key points to consider for projects focused on fun and meaning
1. Can I change the Rewards after the project launches?
Once the project is live, you cannot change the price, quantity, contents, or shipping terms. You can only edit the Rewards name, description, and images, so it’s important to plan everything carefully before launching.
2. Do I have to offer Rewards even if my goal isn’t to make a profit?
Yes, rewards are essential. Supporters participate in the funding because they trust the promise that they will receive a reward. However, rewards don’t have to be practical or extravagant. As long as supporters feel that “I was part of this project,” even small rewards—such as a handwritten note, having their name listed, or sharing the final product—can be a meaningful reason to participate.
02. How to Structure Rewards
1) Deciding on Rewards
If you’re wondering what kind of meaningful experience you can offer through your project, take a look at the table below. In fact, wadiz offers a wide variety of rewards, ranging from physical items to digital rewards and experiential rewards.
| Type | Rewards Examples | Project Examples |
| Physical Rewards | Postcards, T-shirts, Stickers, Photo Cards, Badges, Merchandise | A set of 30 postcards featuring children’s original artwork |
| Digital Rewards | Newsletters, donor reports, music tracks, videos, Notion templates | Log of Funding Used for Gangwon Forest Fire Relief |
| Experience Rewards | Thank-you letters, donor recognition, event invitations | Thank-You Letter for the Shin Hae-chul Memorial Bench Construction Project |
Tip for Choosing a Type of Reward
- Do you want your supporters to think about this project often in their daily lives? → Postcards, T-shirts, calendars, etc.
- Do you want to share the project’s results with them? → Funding reports, activity newsletters, thank-you videos, etc.
- Do you want your supporters to be recognized as part of this project? → Inclusion in the list of supporters, on-site credits, etc.
- Do you want to create moments where you interact directly with your supporters? → Event tickets, online video calls, etc.
2) Putting Together Your Rewards
① Single & Set Options
Rewards can be offered as single items or as sets. A single reward consists of just one item, while a set combines multiple rewards to create a more substantial package. There are two main ways to create a set.
- Creating Related Sets to Offer a Richer Experience
- By bundling similar rewards together, supporters can experience the project more deeply.
- e.g., Thank-you letter + project report, stray dog postcard + volunteer walking guidebook
- Creating Step-by-Step Sets to Lower the Barrier to Entry
- From those offering light cheers to supporters who want to get actively involved, everyone can choose a reward that matches the size of their contribution.
- e.g., Donor Name Listing / Donor Name Listing + Donation Report / Donor Name Listing + Donation Report + Event Participation
② Rewards Name
The reward name is the most important piece of information for supporters to remember the reward; it’s most effective when written according to the formula below.
- Template: [Rewards Purpose] + [Reward Type] + [Composition/Quantity]
- Purpose of the Rewards: What these Rewards signify (e.g., gratitude, Cheer, congratulations, commemoration, etc.)
- Rewards Type: What the supporter will actually receive (e.g., postcard, newsletter, participation pass, etc.
③ Rewards Description (Max 400 characters)
Please include details such as the Rewards’ contents, quantity and options, delivery method, and a description so that supporters can clearly understand what they will actually receive.
④ Rewards Image
The reward image is the first impression that makes supporters think, “I want this.” An analysis of wadiz project data from May 2026 showed that projects that uploaded a representative reward image had a 1.7 times higher funding conversion rate than those that did not.
| Projects with a Featured Image | Projects without a featured image | |
| Rewards Click-Through Rate | 30.9% | 23.6% |
| Funding Conversion Rate | 8.2% | 4.6% |
Criteria for Good Rewards Images
| Recommended Rewards Images | Non-recommended Rewards images |
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For experiential or digital rewards that don’t have a physical form, the key is to visualize “the feeling of receiving it.”
- Activity Report → Mockup images showing the report’s layout or structure
- Listing of Supporters’ Names → A list of names or photos showing the on-site event
- Online video call → A photo of the maker
03. How to Set Rewards Amounts
1) Determine rewards types and tiers:First, decidewhatrewards to offer and how many tiers to include.
2) Calculate the price for each reward:Determine the price for each reward by adding upproduction costsand project execution costs.
3) Estimate the Number of Backers:Estimate how many people will purchaseeachReward, then add these numbers together to verify whether the funding goal can be reached.
04. Frequently Asked Questions (FAQ)
Q. Will supporters participate even if the rewards are simple, like postcards or thank-you letters?
A. In projects focused on meaning and fun, supporters aren’t participating just to get the rewards. They’re participating because they want to help make the project a success. The key is how well the rewards convey the project’s authenticity.
Q. If the rewards aren’t physical items, how should I handle the rewards photos?
A. If there’s no physical item, you can substitute it with a photo that conveys the feeling supporters would have upon receiving it. For a funding report, a photo of the project’s beneficiaries is sufficient; for an event, photos taken at the venue are enough.
Q. What should I do if I want to change the event date or adjust the Rewards details after the campaign launches?
A. The reward amount, discount information, quantity limits, country and shipping fees, and rewards composition and options cannot be modified after the funding goes live. However, you can still edit the reward name, reward description, main image, early bird benefit badge, and add new rewards even after the funding goes live.
| Item | Before Opening | After Opening |
| Rewards Amount | Editable | Cannot be edited |
| Options (color, size, etc.) | Editable | Cannot be edited |
| Quantity Limit | Can be modified | Cannot be modified |
| Rewards Name / Rewards Description | Editable | Editable |
| Add New Reward for Rewards | Can be added | Can be added |
📍Check out wadiz’s step-by-step funding guide
- Understanding Funding Stages
- Setting Your Funding Goal
- Designing Rewards
- Writing the story
- Receiving Settlement Funds
First, think about what you can offer your supporters through your project
Even a single postcard or a simple line with their name is enough. After all, Rewards are your first greeting to supporters, asking them to “be on my side.” Once you’ve finalized your Rewards design, you’re ready to get started.
Start with wadiz, Just Start on wadiz
Find a practical guide covering everything from preparation to success in funding at the wadiz maker center
