A Guide to Setting Funding Goals for Creators Launching Their First Campaign

Important

와디즈

2026.06.30

Last Updated: June 30, 2026

For Creators
Guide to Setting a Fundraising Goal

What You’ll Learn from This Article

Supporter payments will only be processed if the funding goal is 100% met. If the goal is not met, all funds will be refunded, and the settlement amount will be 0 won.
When setting your funding goal, be sure to include not only direct production costs but also shipping costs, contingency funds, fees, and other hidden expenses.
If you want to know how to set the funding goal for a "Creative Launch" or "Fandom Building" project, please follow this guide all the way through.

01. What is the funding goal?

The target amount is the minimum amount needed to carry out the project. It should not be the “amount you hope to raise,” but rather the “amount that can realistically be achieved.”

Why is this important?

Because the success of the project depends on whether this target amount has been raised by midnight on the project’s end date.

If the funding goal is too high:It will be difficultto reach, the project will end without reaching the goal, and supporters’ payments will not be processed.
If the target amount is too low: You may face difficulties because the funds raised won’t cover the actual cost of producing the Rewards.

Points to Consider for Creative Launch and Fandom-Building Projects

1. Is there a penalty if the target amount is not reached?
There are no separate penalties for failing to reach the target amount. The project will end, and supporters’ payments will not be processed. Therefore, no penalties, service fees, or settlement fees will be charged to the maker.

2. Should I always set the target amount to the minimum?

If the funding goal is set too low, you may find yourself in a situation where, even though the project is successful, the amount raised is woefully insufficient to produce an album or create a work of the quality you desire. Ultimately, this could prevent you from properly delivering the Rewards and may even lead to the project being canceled.

3. What if unexpected additional costs arise?

Creative work always comes with unexpected variables. You might need to reprint due to printing defects, or items could be damaged during shipping. It’s also common to adjust or add Rewards based on supporter feedback as the project nears launching soon. To prepare for these situations, be sure to set aside about 20% of your production budget as a contingency fund. You can’t prevent variables, but you can prepare for them.

02. Items to Include When Calculating Your Funding Goal

To accurately calculate your funding goal, you must consider not only the direct production cost of the product itself but also allhidden expenses, such as shipping costs, contingency funds, and platform fees.

Items	Details	Calculation Formula
Rewards-Related Costs	Production Costs (Cost of Goods): The cost of actually producing the Rewards	Unit price × minimum order quantity
	Shipping Costs: The cost of shipping rewards to supporters	Unit price × Minimum order quantity
	Packaging Costs: Costs associated with packaging, such as boxes, cushioning materials, and stickers	Unit price × minimum order quantity
	Labor costs: Personnel costs required to carry out the project	Calculation must be tailored to each specific situation
	Contingency: Costs set aside to cover defects, additional production, and unforeseen expenses	Approximately 20% of production costs
Project implementation costs		Use the checklist below for detailed calculations
wadiz fees		Service usage and payment settlement fees

Here’s how to calculate the total costs of your project.

Rather than asking, “How much should I raise?” “What are we going to do?”—you’ll naturally be able to figure out the necessary costs.

Planned items	Examples of Costs That May Be Included
Are there any costs associated with achieving the objectives of this project?	Donations to be distributed, rescue costs, performance expenses, etc.
Is a venue required?	Venue rental fees, studio rental fees, etc.
Are printed materials or props needed?	Costs for posters, banners, and prop production, etc.
Do you need help from external vendors?	Outsourcing costs for photography, videography, design, and editing, etc.
Are there any operational costs on the day of the event?	Refreshments, consumables, equipment, etc.
Is transportation or delivery required?	Transportation costs, shipping fees, etc.

03. Calculating a Realistic Target Amount

If you’re unsure whether the goal amount you’ve set is appropriate, you can calculate the daily funding target by dividing the “goal amount ÷ number of funding days.”

Funding Goal ÷ Number of Funding Days = Amount to Be Raised Per Day

Let me give you an example with a target amount of 1 million won. Assuming the project runs for 30 days, the amount of funding needed each day is as follows.

1,000,000 ÷ 30 days = 33,333 won

If this amount feels achievable, your target amount is appropriate. If it feels too daunting, lower your target amount; if it feels too easy, try raising it a bit.

04. Frequently Asked Questions (FAQ)

Q. What is the minimum funding goal?

A. On wadiz, you can set a funding goal ranging from a minimum of 50만 원 to a maximum of 1억 원.

Q. Can I change the funding goal after the campaign launches?

A. You can adjust the funding goal before the campaign launches, but changes are not allowed after it goes live. Therefore, be sure to review it thoroughly before launching.

Q. What happens if the target amount differs from the actual payment amount?

A. Even if the actual payment amount is slightly lower than the funding goal—due to failed payments or other reasons—the project is still considered a success. Therefore, it’s important to set your funding goal at a level that allows you to reliably provide Rewards from the start. Conversely, if you significantly exceed your funding goal, you’ll need to confirm that you can produce and ship the additional quantities according to the promised schedule. If schedule adjustments are necessary, simply use the “News” section to inform backers of the reasons for the delay and the current progress.

📍 Check out wadiz’s step-by-step funding guide

Since the funding goal is the key factor determining your project’s success, you’re likely giving it a lot of thought. However, if you’ve followed the steps so far, setting it shouldn’t be too difficult.

Here’s a tip: take a look at similar projects. Comparing their funding goals, actual amounts raised, and number of supporters will be a great help in determining whether your current goal is appropriate.

So, shall we enter a funding goal that’s right for your project?

Start with wadiz, Just Start on wadiz

Find a practical guide covering everything from preparation to success in funding at the wadiz maker center

Try Setting Your Fundraising Goal

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