A Storywriting Guide for First-Time Funding Campaign Organizers

와디즈

2026.06.30

Last Updated: June 30, 2026

For projects focused on fun and meaning
Storywriting Guide

What You’ll Learn from This Article

The Story is where supporters feel inspired to “cheer on” your project.
For fun and meaningful projects,the key is to show why you’re doing this and the changes it will bring about.
Just follow these 5 steps in order, and even if it’s your first time, you’ll be able to write your Story easily.

01. What is a “Story”?

Simply put, it’s the project detail page on wadiz. Supporters decide to participate when they resonate with the project’s purpose and the change it aims to bring about. That’s why it’s important to clearly convey what inspired you to start the project and the change you hope to achieve. A good story doesn’t have to come from an extraordinary experience. Even if you think your story is nothing special, if you share it sincerely, you’ll find “people on your side” who will relate to it and cheer you on.

Fun & Meaning Seekers When evaluating a project, supporters focus on three key factors in particular.

Does the reason for starting the project resonate with people?
Can you see the changes that will result from the funding?
Can you trust and cheer for the maker?

02. 5 Steps to Writing a Story

If you follow this order, you can complete a Story even if it’s your first time.

Paste the prompt next to each step into WAi (wadiz’s AI partner) to receive a draft immediately.

Steps	Details	WAi Prompt (Copy and paste to use)
STEP 1	Project Title	My project is a [Activity/Purpose] project for [Target Audience]. Please generate 10 titles so that the nature of the project is immediately clear just by reading the title. Make sure the target audience, activity, and purpose come across naturally, and avoid using expressions that are too long or abstract.
STEP 2	Background and Purpose of the Project	I started this project after having [a certain experience] during [a specific time/situation], which made me feel [a certain way]. Please write an empathetic introduction that naturally conveys why I started this project and what I hope to achieve—one that makes supporters think, “Oh, this is my story.”
STEP 3	Project & Rewards Details	My project will be carried out through [target audience/content/method]. If successful, it will lead to [changes/results, including specific numbers]. Please describe this in concrete terms to encourage supporters to participate. The Rewards consist of [details].
STEP 4	Funding Allocation Plan	Please outline your plan for using the funding in the following format: ① [Funding Goal and Reason for Need] ② [Expenditure Categories and Plan for Excess Funds] ③ [How Progress and Results Will Be Shared]. Please write this transparently so that supporters can trust you.
STEP 5	About the Maker	I am [my background/story]. Please write a profile for me that focuses on my experience with this project and the story behind it, naturally explaining why I decided to launch it on wadiz. At the end, please add a heartfelt message asking supporters to join me on this journey.

03. Essential Elements for Writing a Story

1) Project Title

The project title is the first thing supporters see. Write it so that people can immediately understand what the project is about just by reading the title.It’s enough if the target audience,activities, and purpose come across naturally.

Example

The Bear Sanctuary Project: Give captive bears a better life.
Building an art museum in the small rural village of Huyong-ri, Gangwon Province
A small step toward IZ*ONE’s relaunch: The Parallel Universe Project

Check your title after writing it

Can you tell what the project is just by looking at the title?
Aren’t the titles too long or abstract?

2) Background and Purpose of the Project

Explain why you started this project and what you hope to achieve. If you include when and under what circumstances you came up with this idea, along with the emotions you felt at the time, supporters will better understand the background of the project and connect more deeply with your sincerity as a maker.

Writing Tip:Specifyinga time(“last winter,” “three years ago”) or a situation (“on my way home from work,” “when I first found out”) increases relatability. Don’t try to sound grand—just write naturally, as if you’re speaking.
Example: A funding project to relaunch Youngcheol Burger, a beloved part of the Korea University community

3) Project and Rewards Details

Describe in detail what you plan to do through the project and how the Rewards will be provided. If you also show how supporters’ participation will lead to positive change, they’ll find it easier to understand the project’s value.

Writing Tip:The more specific you arewith numbers(“100 children,” “500 copies produced”), the more credible your project will seem.
Example:Funding Project to Provide Warm Shelters for Abandoned Animals

4) Plan for Using the Funding

Please describe in detail how the funding will be used. The more non-profit the project is, the more important it is for supporters to know how the funds will be allocated. Clearly outlining the purpose and allocation of funds builds trust in the project. Use the template below to break down the details by category.

Funding Allocation Plan Template

Fundraising Goal and Rationale: (Explain exactly how much is needed and for what purpose, using specific numbers and context)
Detailed Budget Plan
- Expense Categories
- Plan for Using Funding Exceeding the Goal
Plan for Sharing Progress and Results: (e.g., wadiz News, social media, blog, reports, etc.)

Example (Bear Sanctuary Project)

Funding Goal and Reason: The funding goal for this project is 3 million won. The entire amount raised will be used for activities related to the care of captive bears—such as transporting and preparing fruit, cleaning the enclosure, feeding the bears, and maintaining facilities—to create a lifelong home for each bear.
Detailed Allocation Plan
- Expenditure Categories: All funding will be used to care for and sustain an elderly, exhausted captive bear until it can be taken in by a sanctuary. (Fruit transportation, preparation, enclosure cleaning, feeding, and facility maintenance)
- Plan for Excess Funding: Any funds remaining after covering care costs will, without a doubt, be used to care for the captive bears at the sanctuary.
Plan for Sharing Progress and Results: You can consistently follow the status of funding usage through wadiz News and the Bear Sanctuary’s website, blog, and social media channels.

5) About the Maker

Tell us a bit about yourself and why you decided to take on this project yourself. Including your experience related to the project, personal stories, and the reason you chose wadiz will help supporters feel a closer connection to you and make it easier for them to relate to the project. Please focus on stories related to the project rather than just your resume.

Writing Tip:Rather than simply listingyour background orcareer history, try to include experiences relevant to the project or your personal story behind why you’re undertaking this project.
Example: A Funding Project to Create a World Free of Illegal Filming

04. Frequently Asked Questions (FAQ)

Q. I’d like to include on-site photos in my Story—how many would be appropriate?

A. About 1–2 photos per section, for a total of 5–10 photos, is appropriate. It’s more important for the photos to be relevant to the content than for them to be aesthetically pleasing. For example, include a scene that served as the inspiration in the background section, and photos of your actual activities in the maker introduction section to provide context. Photos taken with a smartphone are perfectly fine.

Q. Won’t writing an emotional story make it seem too pleading?

A. Personal experiences and emotions are key persuasive elements in projects that focus on meaning and fun. However, try to include specific scenes rather than abstract expressions. This makes it much easier for supporters to empathize with the situation and understand the project’s significance.

Q. My plans for using the funds during the funding campaign have changed. Should I revise the Story?

A. Yes. First, notify your supporters of the changes via News. Explain the reasons for the changes and the specific details, then update the Story with the latest information.

📍Check out wadiz’s content guide for each funding stage

Just write the very first sentence today

Put aside the pressure to write a perfect story for a moment. On wadiz, the most ordinary stories resonate the most. Start writing your story with WAi by honestly expressing why you want to do this project.

Start with wadiz, Just Start on wadiz

Find a practical guide from preparation to success in funding at the wadiz maker center

Set Your Funding Goal

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