Storywriting Guide for Entrepreneurs Preparing for Their First Funding Round

와디즈

2026.06.30

Last Updated: June 30, 2026

For profit-driven projects
Storywriting Guide

What You’ll Learn from This Article

Unlike product detail pages on general e-commerce platforms, the most important aspect of a wadiz Story is convincing readers “why this product.”
Successful project stories share common traits. If you grasp the essentials, you can craft an effective story even as a first-timer.
Reward design and storytelling go hand in hand. To maximize the appeal of your rewards, the structure of your story is paramount.

01. What is a “Story”?

A “Story” refers to a product detail page on wadiz. Unlike detail pages on typical e-commerce platforms, the most important aspect of a wadiz Story is convincing readers “why this product.”

As supporters read the story, they evaluate five key points. A story that clearly answers these five questions is a story that sells well.

Did you clearly convey the appeal of the Rewards? (Product differentiation)
Have you established the maker’s credibility? (Demonstrating experience and reliability)
Have you explained why wadiz is the right platform? (Need for funding)
Have you made a transparent commitment to shipping? (Shipping reliability)
Have you clearly specified how the funding will be used? (Funding transparency)

Key Points for Profit-Driven Project Stories

Even when targeting the same business audience, the priorities for writing a Story vary depending on the project type .

General Funding Projects

General funding projects involve products in the very early stages of development that have never been distributed on the market. Therefore, supporters often have questions such as “Will this product actually be completed?” and “Can I trust this maker?”—so it’s essential to structure the Story to address these concerns.

Writing Strategy

Highlight the most distinctive features of the Rewards—whether in functionality, materials, or design
Emphasize the maker’s development process, test results, and technical capabilities
Clearly state “Why wadiz?”: Securing initial funding, market validation, and Community feedback

Pre-order Projects

In the case of pre-order projects, since they offer benefits not found on other platforms or Rewards available exclusively on wadiz during the project period, you must craft a Story that addresses supporters’ concerns, such as “Is it better to buy on wadiz?” and “Will I receive my shipment quickly?”

Writing Strategy

Clearly present wadiz-exclusive pricing benefits (e.g., “30% cheaper than competitors”)
Commit to a specific shipping schedule (e.g., “Shipments will begin sequentially starting July 15”)
Disclose past sales data (e.g., “2,000 units sold last year, 65% repeat purchase rate”)
Emphasize why this is a better option than buying directly from overseas or through other retailers

To summarize, the storytelling approaches for these two types of projects are as follows.

Item	General Funding	pre-order
Key Message	"This product is innovative"	"This price and these benefits are exclusive to wadiz"
Tone	Anticipation, Persuasion	Sense of urgency, practicality
Proof	Technical Capabilities, Development Process	Performance on other distribution platforms, customer reviews
Shipping	Estimated Timeframe	Guaranteed Exact Date
maker	"Why did we create this?"	"Why Are We Introducing This on wadiz?"

02. 5 Steps to Writing Your Story

If you follow this order, you can create an effective Story even if it’s your first time. It’s even easier if you copy and use the AI prompts for each step!

If you ask WAi, your AI partner for success strategies, about the copied prompts, it will suggest a direction tailored to your situation as a maker. After the funding campaign launches, it will also propose specific actions to boost conversion rates, such as encouraging users to sign up for notifications, publishing News, and communicating with supporters.

Step-by-Step Writing Roadmap

Order	Content to Include	WAi Prompt (Copy and paste to use)
STEP 1.	Project Title	My project is [Product/Service Name] for [Target Audience/Situation]. Its key benefit is [Key Benefit]. Please write a project title that makes people think, “Ah, this project is for me,” after reading just one line. (It should be concise and read naturally.)
STEP 2.	Background and Purpose of the Project	The key features of our product are [Feature 1], [Feature 2], and [Feature 3]. The problem this product solves for customers is [Problem]. Focusing on the benefits customers gain rather than the product itself, please write a 150-character description of Rewards that makes supporters think, “Oh, this is exactly what I’ve been looking for.”
STEP 3.	Project and Rewards Details	Our rewards consist of [Contents]. The retail price is [Retail Price], but the funding price is [Funding Price]. Wadiz-exclusive benefits include [Benefit 1] and [Benefit 2]. Please clearly outline the rewards contents and write a 250-character description that emphasizes the savings compared to the retail price and the additional Wadiz-exclusive perks.
STEP 4.	Funding Allocation Plan	I have [number] years of experience in [field]. The reason I created this product was [reason for development]. We’re running this funding campaign on wadiz for [Reason for Funding], and the funds raised will be allocated to [Item 1: %], [Item 2: %], and [Item 3: %]. Please write a 400-character description that builds trust in the maker while clearly outlining a transparent funding plan.
STEP 5.	About the maker	Our rewards include [Option 1], [Option 2], and [Option 3]. Shipping will be handled by [Courier] via [Shipping Method] in [Timeframe], and there is an [Additional Fee] for remote and mountainous areas. Refunds are available until [Deadline], and the warranty coverage is [Scope]. Please write 5–6 frequently asked questions (FAQs) regarding Rewards, options, shipping, refunds, and warranty in a Q&A format. (Keep each answer concise, about one to two sentences.)

03. Essential Elements for Writing Your Story

1) Project Title

We recommend a title that allows supporters to immediately visualize what the project is about after just one read. It needs to be eye-catching enough to stand out among countless projects while clearly conveying, “So, what’s in it for me?”

It should be concise yet flow naturally, and avoid exaggerated or misleading language.

Writing Tip: The title formula is[Target Audience/Situation] + [Product/Service Name] + [Key Benefit]

❌ “Funding for an innovative new-technology product”
✅ “5-second skincare for busy professionals”
Example:

2) Reason for Creating the Rewards

Clearly outline the three main features of the Rewards and the benefits they offer to customers. Supporters make the decision to “buy this product” while reading your Story.

The more you emphasize the specific benefits customers will receive, the more likely they are to want to participate in the funding campaign.

Writing Tips
- Emphasize the benefits to the customer rather than the product itself
  - ❌ “We used a highly stretchy material.”
  - ✅ “It allows for freedom of movement, so it’s comfortable all day long”
Example:7800Pa Vacuum Steam Iron iHandy AirNova

3) RewardsDetails and Benefits

Write this section so that supporters can understand at a glance “exactly what they’ll receive and under what conditions” for the amount they contribute. It’s important to clearly outline what’s included in the Rewards and what options (color, size, quantity) are available.

If there are special benefits unique to wadiz, be sure to highlight them here.

Writing Tips:
- Clearly state when the Rewards package will be shipped, what it includes, and what additional benefits are offered.
  - ✅ “Basic set (1 product + dedicated case) + 1 additional color”
  - ✅ “20% early bird discount + free shipping”
Example:Foldable Insulated Cooler Bag Developed by LG Electronics Researchers

4) About the Maker

While the maker’s background and experience are important, their personal story—why they created this product and why they’re launching it on wadiz—is even more crucial. This is because supporters fund the project based on their trust in the maker.

If you have a team or partners, introduce them along with photos of the actual product (including photos of your face or the production site).

Additionally, transparently explaining why you chose crowdfunding over traditional distribution channels and how you plan to use the funding will help build trust with your supporters.

Writing Tips:
- Instead of listing impressive credentials, focus on **"why you created this product"**.
  - ❌ “I have 10 years of industry experience”
  - ✅ “This product was born out of the frustrations I experienced while working on the production line for 10 years.”
Example: The secret formula from a cell biologist with 27 years of experience: Hank’s Cell Vital Serum

Example: Innovation in canned beverages: Draft Top

5) Frequently Asked Questions

If you address questions that supporters are likely to ask in advance—by including them in your Story and Rewards descriptions—you’ll reduce the volume of inquiries. This also gives supporters the impression that “this maker is well-prepared,” which works to your advantage.

The more you address questions and concerns about the product, the shorter the psychological distance to making a purchase becomes.

Writing Tips:
- Structure your content as a Q&A section with about 5–8 questions and answers. It’s most effective to include topics such as shipping, differences between Rewards options, pricing and benefits, exchanges, refunds, and after-sales service, as well as usage instructions and precautions.
  - ✅ Option A is the basic package containing only the essentials, recommended for first-time users, while Option B is the expanded package that includes additional items on top of the basics, suitable for those who have used the product before or use it frequently.
  - ✅ We plan to begin shipping sequentially within approximately ○○ days after the funding period ends.
- We’ll keep you updated on the detailed schedule via the News feed.
Example:30 Minutes a Day 100-Day English Training to Develop a Native Speaker’s Brain Structure

04. Frequently Asked Questions (FAQ)

Q. Are there any expressions I shouldn’t use in my Story?

A. Yes, please write your story in accordance withthe advertising review guidelines. wadiz reviews and monitors stories based on these guidelines, and we may request revisions if any content deviates from the standards.

Generally, we request revisions for the following types of content.

False or Exaggerated Labels and Advertisements
Deceptive Labels and Advertisements
Labels and advertisements containing unfair comparisons
Defamatory Labels and Advertisements
Labels and Advertisements That Unauthorizedly Use Others’ Copyrighted Works
Expressions such as “world’s first,” “Korea’s first,” “Korea’s only,” “world’s only,” or “original” that cannot be verified
Any other claims regarding the effects or efficacy of products and services, as well as supporting evidence, that were not verified during the eligibility review stage

The detailed criteria for each category are as follows!

Q. How should I create and place rewards images?

A. It’s best to use photos that clearly show what the Rewards are at a glance and avoid including text within the image. Additionally, to improve readability on mobile devices, enhance search visibility, and ensure the global translation feature works properly, please avoid creating Stories as “full-image” posts (where all text is embedded within the image). Enter the description directly as text in the Maker Studio editor, and upload the Rewards photo as a separate image file!

Use the checklist below!

Are Rewards photos based on the actual product, and is the reward clearly visible?
Is the description written in the text area, not inside the image?
Has important information (price, contents, shipping, precautions) been summarized again in text?
Is the text left-aligned, and has it not been placed within a full-image background?
Have you avoided placing Korean text inside GIFs or video-style images?

Q. Can I create my Story as a single image?

A. We recommend using the Maker Studio Story Editor to separate text and images. The Story Editor is a feature that lets you write and customize your funding story directly. Entering text manually and uploading images separately allows pages to load faster and improves search visibility on portal sites, helping you reach a wider audience for your project.

📍Check out wadiz’s funding stage content guide

The key to a good story isn’t making it complicated—it’s making it thorough!

Just as a product’s success ultimately comes down to the basics, the quality of your story will inevitably depend on how well you stick to the fundamentals. Even without innovative photos or videos, if you write a story with sincerity and care, your supporters will recognize your genuine passion. Starting with writing your story—the first step in your funding campaign—let’s stay together all the way through the launch and beyond!

Start with wadiz, Just Start on wadiz

Find a practical guide covering everything from funding preparation to success at the wadiz maker center

Start Writing Your Story with WAi

There's no previous post.

There's no next post.

Storywriting Guide for Entrepreneurs Preparing for Their First Funding Round

와디즈

2026.06.30

Last Updated: June 30, 2026

For profit-driven projects
Storywriting Guide

What You’ll Learn from This Article

Unlike product detail pages on general e-commerce platforms, the most important aspect of a wadiz Story is convincing readers “why this product.”
Successful project stories share common traits. If you grasp the essentials, you can craft an effective story even as a first-timer.
Reward design and storytelling go hand in hand. To maximize the appeal of your rewards, the structure of your story is paramount.

01. What is a “Story”?

A “Story” refers to a product detail page on wadiz. Unlike detail pages on typical e-commerce platforms, the most important aspect of a wadiz Story is convincing readers “why this product.”

As supporters read the story, they evaluate five key points. A story that clearly answers these five questions is a story that sells well.

Did you clearly convey the appeal of the Rewards? (Product differentiation)
Have you established the maker’s credibility? (Demonstrating experience and reliability)
Have you explained why wadiz is the right platform? (Need for funding)
Have you made a transparent commitment to shipping? (Shipping reliability)
Have you clearly specified how the funding will be used? (Funding transparency)

Key Points for Profit-Driven Project Stories

Even when targeting the same business audience, the priorities for writing a Story vary depending on the project type .

General Funding Projects

Writing Strategy

Highlight the most distinctive features of the Rewards—whether in functionality, materials, or design
Emphasize the maker’s development process, test results, and technical capabilities
Clearly state “Why wadiz?”: Securing initial funding, market validation, and Community feedback

Pre-order Projects

Writing Strategy

Clearly present wadiz-exclusive pricing benefits (e.g., “30% cheaper than competitors”)
Commit to a specific shipping schedule (e.g., “Shipments will begin sequentially starting July 15”)
Disclose past sales data (e.g., “2,000 units sold last year, 65% repeat purchase rate”)
Emphasize why this is a better option than buying directly from overseas or through other retailers

To summarize, the storytelling approaches for these two types of projects are as follows.

Item	General Funding	pre-order
Key Message	"This product is innovative"	"This price and these benefits are exclusive to wadiz"
Tone	Anticipation, Persuasion	Sense of urgency, practicality
Proof	Technical Capabilities, Development Process	Performance on other distribution platforms, customer reviews
Shipping	Estimated Timeframe	Guaranteed Exact Date
maker	"Why did we create this?"	"Why Are We Introducing This on wadiz?"

02. 5 Steps to Writing Your Story

If you follow this order, you can create an effective Story even if it’s your first time. It’s even easier if you copy and use the AI prompts for each step!

Step-by-Step Writing Roadmap

Order	Content to Include	WAi Prompt (Copy and paste to use)
STEP 1.	Project Title	My project is [Product/Service Name] for [Target Audience/Situation]. Its key benefit is [Key Benefit]. Please write a project title that makes people think, “Ah, this project is for me,” after reading just one line. (It should be concise and read naturally.)
STEP 2.	Background and Purpose of the Project	The key features of our product are [Feature 1], [Feature 2], and [Feature 3]. The problem this product solves for customers is [Problem]. Focusing on the benefits customers gain rather than the product itself, please write a 150-character description of Rewards that makes supporters think, “Oh, this is exactly what I’ve been looking for.”
STEP 3.	Project and Rewards Details	Our rewards consist of [Contents]. The retail price is [Retail Price], but the funding price is [Funding Price]. Wadiz-exclusive benefits include [Benefit 1] and [Benefit 2]. Please clearly outline the rewards contents and write a 250-character description that emphasizes the savings compared to the retail price and the additional Wadiz-exclusive perks.
STEP 4.	Funding Allocation Plan	I have [number] years of experience in [field]. The reason I created this product was [reason for development]. We’re running this funding campaign on wadiz for [Reason for Funding], and the funds raised will be allocated to [Item 1: %], [Item 2: %], and [Item 3: %]. Please write a 400-character description that builds trust in the maker while clearly outlining a transparent funding plan.
STEP 5.	About the maker	Our rewards include [Option 1], [Option 2], and [Option 3]. Shipping will be handled by [Courier] via [Shipping Method] in [Timeframe], and there is an [Additional Fee] for remote and mountainous areas. Refunds are available until [Deadline], and the warranty coverage is [Scope]. Please write 5–6 frequently asked questions (FAQs) regarding Rewards, options, shipping, refunds, and warranty in a Q&A format. (Keep each answer concise, about one to two sentences.)

03. Essential Elements for Writing Your Story

1) Project Title

It should be concise yet flow naturally, and avoid exaggerated or misleading language.

Writing Tip: The title formula is[Target Audience/Situation] + [Product/Service Name] + [Key Benefit]

❌ “Funding for an innovative new-technology product”
✅ “5-second skincare for busy professionals”
Example:

2) Reason for Creating the Rewards

Clearly outline the three main features of the Rewards and the benefits they offer to customers. Supporters make the decision to “buy this product” while reading your Story.

The more you emphasize the specific benefits customers will receive, the more likely they are to want to participate in the funding campaign.

Writing Tips
- Emphasize the benefits to the customer rather than the product itself
  - ❌ “We used a highly stretchy material.”
  - ✅ “It allows for freedom of movement, so it’s comfortable all day long”
Example:7800Pa Vacuum Steam Iron iHandy AirNova

3) RewardsDetails and Benefits

If there are special benefits unique to wadiz, be sure to highlight them here.

Writing Tips:
- Clearly state when the Rewards package will be shipped, what it includes, and what additional benefits are offered.
  - ✅ “Basic set (1 product + dedicated case) + 1 additional color”
  - ✅ “20% early bird discount + free shipping”
Example:Foldable Insulated Cooler Bag Developed by LG Electronics Researchers

4) About the Maker

If you have a team or partners, introduce them along with photos of the actual product (including photos of your face or the production site).

Additionally, transparently explaining why you chose crowdfunding over traditional distribution channels and how you plan to use the funding will help build trust with your supporters.

Writing Tips:
- Instead of listing impressive credentials, focus on **"why you created this product"**.
  - ❌ “I have 10 years of industry experience”
  - ✅ “This product was born out of the frustrations I experienced while working on the production line for 10 years.”
Example: The secret formula from a cell biologist with 27 years of experience: Hank’s Cell Vital Serum

Example: Innovation in canned beverages: Draft Top

5) Frequently Asked Questions

The more you address questions and concerns about the product, the shorter the psychological distance to making a purchase becomes.

Writing Tips:
- Structure your content as a Q&A section with about 5–8 questions and answers. It’s most effective to include topics such as shipping, differences between Rewards options, pricing and benefits, exchanges, refunds, and after-sales service, as well as usage instructions and precautions.
  - ✅ Option A is the basic package containing only the essentials, recommended for first-time users, while Option B is the expanded package that includes additional items on top of the basics, suitable for those who have used the product before or use it frequently.
  - ✅ We plan to begin shipping sequentially within approximately ○○ days after the funding period ends.
- We’ll keep you updated on the detailed schedule via the News feed.
Example:30 Minutes a Day 100-Day English Training to Develop a Native Speaker’s Brain Structure

04. Frequently Asked Questions (FAQ)

Q. Are there any expressions I shouldn’t use in my Story?

Generally, we request revisions for the following types of content.

False or Exaggerated Labels and Advertisements
Deceptive Labels and Advertisements
Labels and advertisements containing unfair comparisons
Defamatory Labels and Advertisements
Labels and Advertisements That Unauthorizedly Use Others’ Copyrighted Works
Expressions such as “world’s first,” “Korea’s first,” “Korea’s only,” “world’s only,” or “original” that cannot be verified
Any other claims regarding the effects or efficacy of products and services, as well as supporting evidence, that were not verified during the eligibility review stage

The detailed criteria for each category are as follows!

Q. How should I create and place rewards images?

Use the checklist below!

Are Rewards photos based on the actual product, and is the reward clearly visible?
Is the description written in the text area, not inside the image?
Has important information (price, contents, shipping, precautions) been summarized again in text?
Is the text left-aligned, and has it not been placed within a full-image background?
Have you avoided placing Korean text inside GIFs or video-style images?

Q. Can I create my Story as a single image?

📍Check out wadiz’s funding stage content guide

The key to a good story isn’t making it complicated—it’s making it thorough!

Start with wadiz, Just Start on wadiz

Find a practical guide covering everything from funding preparation to success at the wadiz maker center

Start Writing Your Story with WAi

There's no previous post.

There's no next post.