[wadiz] Transparency Report Vol. 14

CASE 01 Unauthorized Use of Broadcasting Screen Verification Case

Copyright / Modification of Broadcast Content

01 · Sensing

AI Monitoring

I captured the appearance of a broadcast program in the story and used it as it is. The name of the program and the logo of the broadcasting company were also exposed on the screen.

02 · Review

Verification of the scope of rights

Even if it is a broadcast in which the performer himself appears, the copyright of the screen and subtitle and program name is in the broadcasting company. We confirmed that the appearance fact and the permission to use the image are separate.

03 · Measures

Image modification completed

I asked to prove the right to use the broadcast screen or delete the image, and the maker reflected it and corrected it.

CASE 01 Detail Case

"I'm on this show" — The right to appear and use is different

A project captured and used footage of broadcast appearances in the story, and the program name and the broadcaster's logo were also on the screen. It is easy to think that it is not a problem because it is a broadcast in which the performer himself appeared, but the copyright of the broadcast screen and subtitles and program names requires a separate license from the broadcaster. Wadiz requested data to confirm the right to use the broadcast content, and the maker revised the image and completed the reflection due to difficulty in evidence.

"Would it be OK to be a well-known figure?" — A case of identifying image rights

Confirmed content

A post-monitoring project confirmed that a training reward project was using photos of well-known figures in its story, promoting the product's effectiveness as if the person and the reward were related. Even a well-known figure must secure the right to use the image in order to use the photo for advertising and promotion, but no evidence has been confirmed to support this.

Confirmation & Action

A famous person or a widespread photograph does not mean that anyone is free to use it. There are separate rights to portraits and photographs of characters, so you need legitimate usage rights to use them in advertising. Wadiz requested data to confirm the right to use the image, and the evidence was not confirmed, so he guided them to delete the image and completed the reflection.

Why has this become more frequent recently?

Nowadays, as more and more ordinary people appear on various channels such as broadcasting and YouTube, more and more people are bringing pictures or videos of people without much thought. However, no matter where the image is released, using it for advertising and promotion is a completely different matter. 

This is because the person in the picture has the right to decide how his or her face will be used (super rights), and the broadcast and video screens themselves have separate rights (copyrights) of the broadcaster and the photographer who produced them. "It's open" and "I can use it for advertisements" are different, and if you don't have a legitimate right to use it, it can be a violation of your rights.

Operational Complement Direction

In the future, Wadiz will continue to monitor whether person images or broadcast and video content are being used without legitimate rights, and guide supporters to prove their rights to use or modify the content if they need to be confirmed so that they can meet reliable information.

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Wadiz Transparency Report Vol.13