Wadiz Funding Success Guide | How to Manage the First 3 Days After Launch
Last Updated: July 29, 2026
The Key Turning Point for Successful Funding
The first 3 days after launch
This is helpful for makers like you
- Makers who are unsure where to start on the first day after launching their funding campaign
- Makers wondering when and how to use ads and booster coupons
- Makers who want to know how to convert notification subscribers into actual paying customers
- Makers who want to maximize results during the first 3 days after launch
Don’t Miss These Tips!
- Of the payments made during the first 3 days after launch, 79.2%of payments made during the first three days come from notification subscribers.
- On the day of launch, the sequence is: 9:00 AM launch notification → 10:00 AM conversion to ad purchases → 11:00 AM first round of booster coupons.
- Set the first wave of Booster Coupons as a flat-rate discount on your flagship Rewards.
- News updates are managed with a proactive approach, sharing information before users even have a chance to ask.
You’ve finally launched your funding campaign, but are you feeling overwhelmed about where to start on the first day? It’s easy to lose sight of your priorities when you’re juggling ads, booster coupons, and News all at once. However, the first three days are the most critical period for the success of your project, so you need to stay focused! This is because 79.2% of payments made during these three days come from people who signed up for notifications during the period when the project was launching soon. Based on data from successful makers who raised over 10 million won in 2025–26, we’ve compiled a list of essential actions to take—starting from the timeline for the launch day after the period when the project was launching soon ends through the third day—to ensure the success of your funding campaign.
1. Why the First 3 Days After Launch Determine a Project’s Success or Failure
Launching the project isn’t the end—it’s just the beginning. There are three reasons why the first three days after launch are so important.
① This is when people who signed up for notifications are most active in making payments
Payments made during the first 3 days of the campaign 79.2%of payments during the first three days come from users who signed up for notifications. This means it’s the only time when the interest built up during the period before the product is launched translates into actual purchases. If you miss this window, the conversion rate among notification subscribers will slow down.
② The impact of the first-day achievement rate
Wadiz supporters view the funding rate as a key indicator when evaluating a project. Therefore, the funding rate achieved on the first day influences the project’s subsequent exposure and the influx of new supporters. The impression that “many people have already participated” attracts the attention of new supporters and can generate further funding.
③ Initial Momentum as the Foundation for Overall Project Performance
The momentum built during the first three days—including ad performance, response to booster coupons, and engagement with News—serves as the foundational data for mid-project and closing-day operational strategies. What goes well and what doesn’t during those first three days determines the outcome of the remaining 20 to 30 days.
2. Launch Day Timeline
We’ve organized the recommended actions to boost your project by time slot for the first day after launch.
| Time | Action | Purpose |
|---|---|---|
| 2:00 PM | Confirm opening · Issue the first News featuring key details: opening announcement, benefits, and Rewards | Notify subscribers that “We’re Open!” to encourage immediate payment |
| 3:00 PM | Switch the ad campaign from a notification sign-up campaign to a payment conversion campaign; activate new ad creatives | Switch to ads designed to drive actual purchases |
| 4:00 PM | First issuance of booster coupons (priority exposure to notification subscribers) | D-Day payment boost |
| 7:00 PM | Send reminders to promote via social media, online communities, and personal networks | Expand external traffic |
| 8:00 PM | Respond to comments and inquiries; conduct a final check before closing | Preventing loss of first-time customers |
| 9:00 PM | Review daily funding results and advertising performance · Prepare News for the next day | Prepare actions for tomorrow |
* The project launch time is based on the time slot when makers have launched the most projects over the past three months.
3. D+3 After Launch: 3 Key Actions
① Advertising: Switch from a notification sign-up campaign to a payment conversion campaign
Don’t stop your ads just because the project has launched. Instead, the key strategy for the first three days is to continue running them by changing the ad objective. If your goal was to drive sign-ups for notifications before the project launches soon, switch it to driving payments after the project launches. At this point, be sure to update your ad creatives based on the performance of your pre-launch ads, supporter FAQs, and early funding results. Don’t just change the copy—you must reset the campaign objective itself to payment conversion so that the ad algorithm can optimize exposure to supporters with a high likelihood of making a purchase.
| Time | Copy Example |
|---|---|
| Before Launch | "Opening soon. Sign up for notifications and get a 30% early bird discount." |
| From Opening Day ~ Early Bird Deadline | "Early Bird: Limited to the first 100 customers, N% discount" |
| After Early Bird Deadline ~ Before Campaign Ends | "N% Goal Reached in Just One Day—Special N% Discount for Supporters" + Testimonials from Trial Participants / Emphasizing Supporters’ Needs |
② Booster Coupons: First Wave on the First Day of Launch
Booster coupons aren’t meant to be distributed widely; they’re a tool to be used at the moment when supporters are most likely to make a payment. The first day of the campaign is when notification subscribers are most active in making payments (accounting for 79.2%), making it the ideal time for the first round of booster coupon distribution. If you’re curious about how to boost revenue with booster coupons, be sure to check out this contentas well.
| Situation | Recommendations |
|---|---|
| If this is your first time running a coupon campaign? | Start with a flat rate of 5,000–10,000 won |
| For products with a high average order value? | Offer coupons worth 10,000 won or more to enhance the perceived value of the benefit |
| Need to encourage sign-ups for notifications when the site launches soon? | Issue coupons that can be used immediately after the Bon Funding launch |
| Need to boost sales on Bon Funding? | Run coupon campaigns repeatedly during the early, middle, and late stages |
③ News: A Channel for Building Trust Before Questions Arise
The first three days after launch are when supporters ask the most questions. Successful projects didn’t wait for these inquiries; instead, they built trust by proactively sharing information through “News” updates. Be sure to respond to comments and inquiries as quickly as possible. If responses are delayed, supporters may leave because they can’t get the information they need quickly or because it’s difficult to build trust in the maker.
| Part 1 | News Section Setup |
|---|---|
| Day 1 | Launch thank-you message + Early Bird status update |
| Day 2 | Shipping Schedule + Frequently Asked Questions (FAQ) |
| Day 3 | Development Process · Behind-the-Scenes Stories · Real-World User Reviews |
4. Action Checklist for the First 3 Days After Launch
Launch Day (D-Day)
☐ Post a launch announcement · Publish the first News update
☐ Switch from “Launching Soon” to “Ad Payment Conversion” campaign; activate new ad creatives
☐ First issuance of booster coupons
☐ Reminders via social media, Community, and personal contacts
☐ Comprehensive review of comments and inquiries
☐ Review daily funding and ad performance; prepare Day 2 News
Day 2
☐ Publish “Behind the Scenes” and FAQ Summary as News
☐ Check payment progress of notification subscribers
☐ Review ad creative performance; replace creatives with low ROAS
☐ Manage booster coupons
Day 3
☐ Publish a News article announcing remaining early bird offers
☐ Review performance for the first 3 days → Develop strategy for next week (mid-week operations)
Frequently Asked Questions (FAQ)
Q. Should I continue running ads on the first day of the campaign?
Yes. Most makers who successfully completed their funding campaigns ran adsduring the launch period. Don’t stop advertising just because the period before the campaign is set to launch is over; instead, change your campaign objective from “notification sign-ups” to “conversions” and keep running the ads. The ad algorithm can identify supporters with a high likelihood of making a purchase, further boosting your results.
Q. Is it best to issue Booster Coupons right on the first day of the campaign?
Yes. 79.2% of payments made within the first three days of the campaign 79.2%of payments made within the first three days come from those who signed up for notifications, and their intent to pay is strongest immediately after the campaign launches. Issuing them on the morning of the first day is most effective.
Q. How often should I post News?
Aim for once a day during the first three days, and feel free to post additional News in special situations, such as when an early-bird deadline is approaching. What matters most is not the frequency, but whether each piece of News provides supporters with new information.
Q. What is the goal for the first day of the campaign?
The goal is to generate as many early payments as possible to maximize the first-day achievement rate. The first-day achievement rate directly impacts the project’s visibility and the influx of new supporters going forward.
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