How to Convert Notification Subscribers into Paying Supporters
Updated: August 3, 2026
Converting notification applicants to payment supporters
Rewards, how to use news and stories
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- Based on the successful project, 58% of notification applicants' payments are concentrated on the day of opening and 75% within 3 days of opening.
- The average payment conversion rate compared to the notification application was 8.2%, and in particular, the project that induced the conversion well rose to 27%.
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Time of payment
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Share of payment for notification applicants
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Key Action
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On the day of opening (D-Day)
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58%
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a day before the opening and news on the day of the opening
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Day 1~2 after opening
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17%
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a reminder of news
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Accumulated for 3 days
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75%
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Early Bird + Trust Story
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* Based on open projects after 2025-01
Notification applicants who discovered my project in advance during the scheduled opening period and applied for an open notification are key pillars of funding performance immediately after opening. As for successful projects since 2025, about 10% of funding payment supporters have been notification applicants for the scheduled opening period, and projects that have actively engaged in conversion-inducing actions have brought this percentage up to 27%. Watch this guide to see how you can turn notification applicants into funding supporters to achieve better results.
1. Configure benefits for notification applicants
Benefits for notification applicants include a limited number of rewards options and booster coupons.
- MacFi Tech Automatic Wet Meal Machine: Apply for Notification + Give Two Additional Dehumidifying Agents to Payment Supporters
- Camelo Musik Shield Sports Goggles: Gift of 10,000 won discount coupon for 24 hours of opening
- Wellfin mosquito repellent: Open 72 hours 5,000 won discount coupon + 10,000 won coupon for 100 first-come, first-served people + Wadiz ONLY free gift
In particular, supporters who applied for notification will receive an app push alarm immediately after the project is opened, so you can get the fastest access to the news of the funding opening, so you can experience the benefits of the limited number of rewards option most directly. Therefore, if you prepare limited time/quantity rewards options and coupons as in the above project, you can increase the size of supporters who pay right after applying for notification to receive these benefits the fastest.
At this time, it is recommended to design a simple reward option and configuration so that supporters can pay right away without worrying about it for a long time as soon as they receive a notification after the main funding opening.
2. Announcing benefits with new news
If you have configured early bird and limited quantity rewards for notification applicants, please let me know in advance through new news a day before opening. Introducing the end-of-benefit schedule or quantity, such as "first-come, first-served benefits exclusively for notification applicants" and "benefits that only apply until midnight today," can induce immediate funding conversion.
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Example 1. phaged highly concentrated collagen film
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Example 2. MacFi Tech Water Supply
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At this time, please make sure to take care of the following two points in the news content.
- Introduction to the opening of this funding and detailed introduction of early bird and coupon benefits
- Emphasis especially on a limited quantity or a limited period of time
3. It's a story that makes you pay with confidence
The weight of notification application and funding payment is definitely different. You can apply for a notification with just one click, but it's a gateway to go through more steps and pay directly. So the supporter is now saying, 'Do I really need this? Is it worth it? Can you believe it?It reminds me of the question '. Therefore, it is important to construct a story that quickly resolves the parts that supporters may hesitate to pay before payment so that they can pay with confidence.
To this end, many successful makers are delivering a sense of trust through reviews of the experience group at the scheduled opening stage and news of FAQs answering questions from supporters. Please make sure to add something that can give 'trust' to your supporters, as we talked about in the flow of step 4 of the detailed page.
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Frequently Asked Questions (FAQ)
Q. What content and timing are effective for the news to be sent to the notification applicant?
A. It's effective to issue it twice, one day before the opening and right after the opening. At both points, there is a sense of urgency only when the deadline and quantity are nailed along with the feeling of "notification applicants only." Looking at the notification applicant payment data for open projects after January 2025, 58.6% are concentrated on the day of opening and 74.5% within three days of opening, so these two news timings are especially important.
Q. What is the average conversion rate for payment compared to the notification application?
A. The average of all projects opened after 2025 is 8.2%. The cases introduced in this article were between 18.5 and 27.2%, two to three times higher than the average. For ways to increase the scheduled opening period itself, please refer to the guide for setting the scheduled opening period and writing a story, and if you lack the notification application itself, refer to the Boosting Inspection Method for Open D-14 notification application.
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This Funding Success Guide
- How to operate the first three days of opening
- Checklist on the day of opening
- How to operate the project from 7 days after opening to 7 days before closing
- Deadline 3 days, how to boost the last of the project
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