wadiz Notification Sign-up and Payment Conversion Guide | Pre-Launch Operations Strategy
Last Updated: August 5, 2026
How to Convert Notification Subscribers into Paying Supporters
Rewards & News• How to Use Stories
Don’t forget these essentials!
- Based on successful projects, 58%of payments from notification subscribers occur on the launch day, and 75%within 3 days of launch.
- The average conversion rate from notification subscribers to paying supporters is 8.2%, and for projects that were particularly effective at driving conversions, this figure rose to 27%.
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Payment Timing
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Payment Rate Among Subscribers
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Key Actions
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Launch Day (D-Day)
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58%
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News on the Day Before and the Day of Launch
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Days 1–2 After Launch
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17%
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Reminder News
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3-Day Cumulative
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75%
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Early Bird + Trust Stories
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* Based on projects launched after January 2025
Notification subscribers—those who discovered your project during the period before it was to be launched and signed up for launch notifications— are a key driver of funding successimmediately after launch. For successful projects launched in 2025 and beyond, approximately 10% of paying supporters were notification subscribers during the period before it was to be launched, and projects that actively implemented conversion-driving actions increased this percentage to 27%. Use this guide to learn how to turn notification subscribers into funding supporters and achieve better results.
1. Create Benefits for Notification Subscribers
The main benefits for pre-registrants are limited-quantity Rewards options and booster coupons.
- MacPai Tech Automatic Wet Food Dispenser: For subscribers who also become paying supporters, 2 additional exclusive dehumidifiers
- Camelro Musik Shield Sports Goggles: Limited-quantity 10,000 won discount coupon available for the first 24 hours after launch
- Wellpin Mosquito Repeller: For the first 72 hours 5,000 won discount coupon + 10,000 won Baemin coupon for the first 100 backers + wadiz-exclusive gift
In particular, since supporters who sign up for notifications receive an app push notification immediately after the project goes live, they are the first to hear about the funding launch and can therefore experience the benefits of limited-quantity rewards options most directly. Therefore, by preparing time- and quantity-limited rewards options and coupons—as in the project mentioned above—you can increase the number of supporters who make a payment immediately after signing up for notifications to receive these benefits as quickly as possible.
In this case, it’s best to design the Rewards options and packages simply so that supporters can make a purchase immediately upon receiving the funding launch notification, without having to think about it for too long.
2. Announce Benefits via News Updates
If you’ve set up early bird or limited-quantity rewards for those who signed up for notifications, be sure to announce them in advance via News one day before the campaign launches. By highlighting the expiration date or quantity—such as “Exclusive first-come, first-served benefits for notification subscribers” or “Benefits valid only until midnight tonight”—you can encourage immediate funding conversions to the campaign.
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Example 1. Paged High-Concentration Collagen Film
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Example 2. MacPaiTech Water Dispenser
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When writing the News, be sure to include the following two key points:
- Announcement of this funding campaign launch and detailed information on early bird and coupon benefits
- Emphasize that these are limited quantities or available for a limited time
3. A Story That Makes People Feel Secure About Paying
There’s a definite difference in the commitment required between signing up for notifications and making a funding payment. While subscribing to updates takes just one click, making a payment involves going through more steps and actually paying out of pocket. As a result, supporters may start asking themselves, “Do I really need this? Is it worth it? Can I trust this?” Therefore, it’s crucial to craft a Story that quickly addresses any concerns supporters might have before payment, allowing them to proceed with confidence.
Many successful makers build trust by sharing reviews from beta testers during the launching soon phase and posting FAQs that address supporters’ past questions. As discussed in the four-step flow of the product detail page, be sure to include content that instills “trust” in your supporters.
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Frequently Asked Questions (FAQ)
Q. What kind of content and timing are most effective for News sent to notification subscribers?
A. It’s most effective to send updates twice: one day before the launch and immediately after the launch. At both times, you should create a sense of urgency by clearly stating the deadline and quantity, while emphasizing that the update is “exclusively for those who signed up for notifications.” Looking at payment data from users who signed up for project alerts for projects launching after January 2025, 58.6% made purchases on the day of the launch, and 74.5% did so within three days of the launch, making these two News timings particularly important.
Q. What is the average conversion rate from notification subscribers to actual payments?
A. The average for all projects launched since 2025 is 8.2%. The case studies introduced in this article ranged from 18.5% to 27.2%, which is 2 to 3 times higher than the average. To extend the period before projects are launched, refer to the Guide to Setting the Pre-Launch Period and Writing Stories; if you’re struggling to get enough notification sign-ups, check out the Checklist for Boosting Notification Sign-ups 14 Days Before Launch.
Go to Boost Your Payment Conversion Rate
📌Ifyourfunding campaign is currently live, be sure to check out this content!
- How to Participate During the First 3 Days
- Checklist for the Day of Launch
- Project Management Guide: From Day 7 After Launch Until 7 Days Before Closure
- How to Give Your Project a Final Boost 3 Days Before Closure
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