Online Sales Guide for Local Brands: How to Promote Local Brands Nationwide
Updated: July 16, 2026
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If you're a local brand or small business owner, check if it's below.
- I want to promote my local brand throughout the country
- I want to start selling online
- Smart Store is looking for a sales channel other than its own mall
- I wonder if it's okay to expand my brand nationwide
What would be the most effective way to sell your local brand across the country?
It is already loved in the region, but there is a lack of recognition across the country, and I am often worried about advertising costs and inventory burdens as I try to start selling online. In this article, we will show you how to use crowdfunding, which allows local brands to compare various sales channels that expand their national sales channels, check market reactions with less burden, and meet customers across the country. If you're a local brand, open your project now and receive 50% support for platform usage fees.
1. Why Online Sales of Local Brands Are Difficult
Although region-based consumption, so-called hyperlocal trends, has recently attracted attention, local brands often fail to connect this interest to national expansion or online sales. This is because even if it is highly recognized in local commercial districts, the moment you leave the area, you have to rebuild your brand awareness from scratch. In fact, many local brands and small business owners often run into the wall of "I don't know how to promote our brand across the country," "I'm wondering what platform to enter," and "I'm short on marketing costs." In the end, even with great products and unique charms, you can't find the right sales channel to put wings on, so you're stuck.
2. 5 Ways To Sell Local Brands Across The Country
There are five representative ways to choose to promote our brand across the country.
| Way | Advantages | Weakness |
| Large retailers (department stores, large discount stores, etc.) | We can secure a large brick-and-mortar stand. | It often requires verification of pre-entry performance and production scale. |
| an e-commerce/open market | The entry process is relatively simple, and it is quickly exposed to consumers nationwide. | To survive on the platform, we need to overcome fierce exposure and price competition. |
| Building our own mall | We meet customers in person without any distribution fees, and we deliver the brand's story in depth. | The cost of online marketing to attract customers to our mall is high in the early stages. |
| Live broadcasting (home shopping, live commerce, etc.) | It vividly conveys the taste and charm of the product through real-time communication to induce quick purchases. | We need to have enough inventory in advance, and the performance varies greatly depending on the cast or channel. |
| Crowdfunding (Wadiz) | With its brand-centered story and pre-order structure, even brands without recognition and capital can easily create national fandom. | There's a set campaign period, so it's not a regular sales channel. |
3. Why Local Brands Are Leveraging Crowdfunding
1) A 'brand storytelling' structure that captures the value of local brands
The Wadiz project page is not just a product page, but a space that introduces the brand's philosophy and birth background. The authentic story contained in the product becomes a strong selling point, such as where it started, why you chose this special product and ingredient, and whose sweat drops and touches it were made. Even low-profile brands become 'a more valuable brand because it is local' if they appeal to differentiated local characteristics.
2) Market Reaction with Less Capital to Affordably Check
Funding is the most effortless way to see how consumers across the country will react to our products.
- Pre-order to lower inventory burden: We only produce as many orders as we receive, so we have a low inventory burden. In addition, if you use the Seonjeongsan service, which can secure production costs in advance, you can relieve the initial capital burden. It's a privilege that can only be enjoyed by funding.
- Real feedback from supporters across the country: Unlike commerce that only sells products, Wadiz is a space where makers and supporters communicate closely. By using honest feedback from supporters across the country, we can verify marketability and solidly increase the brand's completeness.
3) You can open it on the day you want
Wadiz is conducting AI monitoring, so we can open the project on the same day according to the maker's planned schedule without a pre-examination period. Thanks to this, seasonal agricultural products or seasonal products with fixed harvest times can be introduced to consumers across the country at the most appropriate time without missing the golden time.
4. Benefits of 'Support Local Funding Fees' to Make National Market Expansion a Reality
I want to expand the stage across the country, but was I hesitating because the initial cost or fee was burdensome? For challenging local brands, Wadiz supports the maker's start with practical commission benefits through the Find My Side with Funding campaign.
- Benefit Target: Maker To Open Local Funding In Wadiz
- Benefits: 50% Support for Platform Fees
- Benefit coverage period: until December 31, 2026
5. Real-world examples of local brands successfully selling nationwide
In fact, numerous local brands are expanding their sales channels across the country using Wadiz as a foothold. In 2025, the number of projects held by local makers excluding the metropolitan area (Seoul, Gyeonggi, Incheon) reached 3,888, and the average achievement rate was 1,643%, proving its potential as a national brand.
Success Story 1. [Jeju Prairie Project] A case of a local brand that sold Jeju Korean beef nationwide
It has taken a successful first step beyond Jeju as a national brand by attractively unraveling the clear image of "Clean Jeju" and the scarcity of "1% domestic production."
| Category | Key Rewards | Number of supporters | the amount of money offered |
| Direct delivery of food and products from the countryside | A very rare Jeju Korean beef set | 343 people | 41.85 million won |
Success Story 2. [Catchy Dol Baeju Project] Crowdfunding Case of Local Traditional Liquor Nationwide
By adding the sincere story of '21,900 hours of waiting' to the regional characteristics of 'Native Dolbae' in the Hongcheon highlands of Gangwon-do, he debuted beautifully from a mountain farm to a table across the country.
| Category | Key Rewards | Number of supporters | the amount of money offered |
| Food and Traditional Liquor | Native stone pear distillers (cratch stone pear liquor) | 1,032 viewers | 123.42 million won |
Success Story 3. [Geochang Abandonment Project] A case where a local craft brand meets customers nationwide
Through a reliable story made by a 100-year-old Geochang organic craftsman, it has become a popular brand that captures the hearts of drinkers across the country beyond local workshops.
| Category | Key Rewards | Number of supporters | the amount of money offered |
| Design and interior (craft) | a golden glass of wine | 318 people | 62.75 million won |
6. If it's a local brand like this, crowdfunding is especially good
- Direct delivery brands using local ingredients (fruit, seafood, pork, etc.)
- Traditional manufacturing business based on region, such as traditional liquor and brewing
- Online expansion of local restaurants (meal kits, desserts, sauces)
- Local workshop and craft brands (porcelain, organic, woodwork, etc.)
- Local creators who create interesting content such as local stories, good's, magazines, etc
7. Frequently Asked Questions (FAQ)
Q. How do I start selling local brands online?
A. Start with Wadiz Funding. Without having to build a site or spend advertising money, you can easily and quickly introduce your brand to 7.5 million consumers (supporters) across the country with just one prepared story and product.
Q. Will our local products be sold throughout the country as well?
A. Start the market verification at Wadiz first. Because you only need to produce the quantity of your order, you can most safely check the real reaction of the national market without inventory risk or initial capital burden.
Q. Which areas are included in the "50% local fee support" list?
A. Anyone who has a business address (or private residence) in every region of the country except Seoul, Gyeonggi-do, and Incheon can get a 50% fee support.
Q. Can small business owners also sell at Wadiz?
A. Yes, it's possible. Wadiz can be funded by both individuals without business registration, early founders, and small business owners.
Q. Is crowdfunding possible for agricultural products as well?
A. Yes, you can also crowdfund agricultural products. Among the actual wadiz categories, projects are being carried out in various rewards such as direct agricultural products, local specialties, seasonal fruits, and vegetables in the food and mountain direct delivery categories.
Tell the nation the charm of local brands now
If you wanted to promote your brand to the wider world, but you were hesitating because you didn't know the cost burden and how to do it, now is your chance. Numerous local brands have already met reliable regular customers across the country through Wadiz. Are you ready to show the charm and story that only our brand has? Don't miss out on the platform fee 50% support and take your first step now.
📍 What if Wadiz is new to you?