[Wadiz Targeted Ad Report #2] Top Ad Creatives That Get the Most Clicks from Supporters✨
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Episode 2 of the <WADIZ Targeted Ads Report>
Don't forget to take this with you!
- If you’re wondering what kind of photos and copy work best for wadiz targeted ads, pay close attention.
- Discover the 4 key elements✨ of adsthat resonate with people and capture their attention.
- Examine the click-through rate, cost per conversion, and return on ad spend for targeted ads, along with real-world examples.
4 Key Factors to Boost
4 Key Criteria for Ad Creatives
High-performing targeted ad creatives across different categories share common traits. Ads that have resonated most with audiences so far are 1. were told from the customer’s perspective, 2. highlighted the product’s strengths, 3. hooked viewers within 5 seconds, and 4. were simple.
In this post, we’ll explore the top success stories from makers who effectively utilized these four key points. Take a look at the top-performing creatives—those with high click-through rates, conversion rates, and ad revenue—and use their results as a reference to further boost your own ad efficiency.
Best Click-Through Rate (CTR)
Ads that received a high number of clicks shared these common traits:
- Image: Instead of complex text descriptions, a clean layoutto we’ve separated the images and text. The key is to avoid overwhelming the viewer and ensure the content is immediately understandable at a glance!
- Video: Instead of a long explanation, we highlight key points at the top and bottom of the video and within 5 secondsto briefly highlight only the key strengths.
- Copy: I directly mentioned time frames and numbersto emphasize the hook.
- Examples: “Ready in 3 seconds ” / “Warmth in just 3 seconds ” / “900 million through word of mouth” / “A plank that’s boring even for 1 minute” / “Limited quantities for one month,” etc.
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| Metrics/Categories | Home & Living | Tech & Home Appliances | Beauty | Sports & Mobility | Food |
|---|---|---|---|---|---|
| CTR | 9.8% | 7.2% | 5.5% | 4.8% | 4.7% |
| CVR | 7% | 15% | 25% | 25% | 16% |
| CPA | 2,959 won | 1,932 won | 2,994 won | 2,536 won | 2,439 won |
Best Cost Per Acquisition (CPA)
Ad creatives with high conversion rates—leading to actual notification sign-ups or project participation (purchases)—share these characteristics.
- Rewards or by directly showing scenes of people holding themto make the concept intuitive.
- They also show Rewards in everyday lifein everyday life, making it more appealing.
- We used impactful messagingis also an effective way to boost CPA efficiency.
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| Index/Category | Tech & Home Appliances | Home & Living |
Fashion & Miscellaneous |
Beauty |
Food |
|---|---|---|---|---|---|
| CPA | 1,283 won | 1,300 won | 1,421 won | 1,829 won | 1,866 won |
| CTR | 6.5% | 5.0% | 5.9% | 5.4% | 4.4% |
| CVR | 21% | 23% | 14% | 24% | 21% |
BEST Return on Ad Spend (ROAS)
- Fashion & Accessories, Tech & Home Appliances, Sports & Mobility Rewards are prime categories where supporters are curious to see how products are actually used. Fill your ad creatives with Rewards!
- If you’re using video, make sure to grab the user’s attention right from the start so they watch the entire video. The opening hook is the most important part.
- Product texture shots and demonstration clips. For rewards like a skin mask that users can’t see in person until they receive their shipment, using product texture shots is especially helpful.
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| Metric/Category | Fashion & Miscellaneous |
Tech & Home Appliances |
Sports & Mobility |
Home & Living |
Beauty |
|---|---|---|---|---|---|
| ROAS | 1219% | 1083% | 1043% | 582% | 571% |
| CTR | 3.4% | 3.6% | 3.3% | 4.5% | 3.3% |
| CVR | 9% | 3% | 4% | 4% | 7% |
If this still feels challenging
If you’re new to advertising, everything might still feel unfamiliar and challenging. For makers who find the written guide difficult to follow, we’ve prepared a video guide.
- If you’re still unsure what wadiz Targeted Ads are, or
- are curious about the effectiveness of wadiz Targeted Ads, or
- or want to run a successful wadiz Targeted Ad campaign,
Please watch the video guide to learn step by step.
<WADIZ Targeted Advertising Report> Series
- [wadiz Targeted Ads Report #1] Which categories performed best in Q3 2023?
- [Wadiz Targeted Ads Report #2] Top Ad Creatives That Get the Most Clicks from Supporters✨
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